New work for our partners over at @geetasfoods
They came to us with the ambition of reinvigorating the tired Indian food category — you might say they wanted to spice things up a little.
Despite making the most delicious chutneys, Geeta’s faced a problem. While us brits love Indian food, we struggle to see beyond delicious curries, meaning that the way we apply Indian flavour is limited.
However, there is so much more to Indian flavour than just curries — adding Indian flavours to other less expected foods and during other eating occasions can lead to some outrageously filthy food combos.
So we established a new brand platform that encourages experimentation, and gives permission to think outside the box; to get colourful in the kitchen; and generally throw caution to the wind when it comes to making breakfast, lunch and dinner. Who knows, you might end up creating a new classic. Introducing our new brand platform — Geeta bit naughty.
We couldn't be more pumped to launch the continuation of our, 'For Ears With a Mind of Their Own' brand campaign for @yotoplay
Big love to @droolprods for bringing it too life.
First bit of work for @airbnb
There’s quite a big soccer* tournament happening across the US, Mexico and Canada this summer, and Airbnb are an official partner.
To make sure they’re part of the conversation throughout, they’ve partnered with @rioferdy5 and his podcast @rioferdinandpresents .
We’ve been working with the team at Airbnb to help bring that partnership to life through content.
Kicked things off with a shoot out in LA creating launch assets that feel true to Rio’s world and the kind of content his audience actually wants to watch.
Fair to say he was pretty gassed with his Airbnb.
THERE'S NOTHING COOLER THAN FROZEN.
The frozen aisle, much like the artic, has been a relatively untouched space. It's been crying out for a bit of genuine innovation and coolness. Enter @stockedfood who are literally making the frozen aisle cool, one block at a time.
So we lent into this hard, with cool folk getting their tongue frozen to a pack. Cus one thing is definitely true, you might be cool AF, but you still aren't cooler than frozen.
YES CHEF!
A call-out to the chef in all of us.
Our latest work for @merchantgourmet Gourmet celebrates real home cooks at the pass - their own work benches and dining tables.
Because with Merchant Gourmet, anyone’s capable of a midweek masterpiece.
@josidey_photography@atrare.co
#IgnoredByInsta a campaign and a public demand for accountability, shining a light on the hidden harm caused by Instagram’s negligence. Millions of users are being left exposed to identity theft, scams, and emotional distress every single day, while Meta looks the other way.
