Since last year, our Film + Entertainment team has worked closely with 20th Century Studios to ensure the UK launch of The Devil Wears Prada 2 felt not just like a major cinema release, but a true cultural moment. The objective was clear: to re‑establish the film as a defining reference point for fashion, media and popular culture, reconnecting the franchise with its original fanbase while introducing it with renewed relevance.
The arrival of the cast and filmmakers in London became a focal point for this approach, with moments designed to dominate cultural and style discourse, while celebrating the legacy of the original film and reinforcing its ongoing influence.
By aligning the film with the figures and institutions shaping culture today, the launch bridged cinema, fashion and media in a way that felt authentic.
The result was an omnipresent and unmissable launch, one that reignited affection for the franchise while firmly establishing its relevance for a new generation.
It’s been a truly iconic project to be part of. Thanks to @20thcenturyuk and @disneyuk for bringing us on board the ride.
The Devil Wears Prada 2 is in cinemas from today.
We were proud to see the work of Freuds’ consumer brand team recognised at the Campaign UK Experience Awards 2026 last week, with three award wins across:
• Best Outdoor Experience – @kfc_uki x Stranger Things
• Best Collaboration – @kfc_uki x @greggs_official
• Best Pop-Up Experience – @monzo x The Book Nook
Authentic, meaningful, memorable and in culture consumer experiences are a fundamental part of how we tell our clients stories and capture our audiences imaginations. Thank you to both our agency partners and clients for your collaboration to build experiences people want to enter. A huge collective effort 👏
Narrativity is how influence is built.
At Freuds, we don’t just tell stories, we shape the ones that change behaviour and drive meaningful impact. From global brands to public institutions, our work turns insight into action, connecting people to what matters most.
As a B Corp, this is our responsibility as much as it is our craft, using storytelling to create positive, measurable change.
The making of an award-winning film transcends the performance. 🎬✨ Carefully curated PR and marketing campaigns play a crucial role in embedding films within the cultural zeitgeist. As the 2026 awards season draws to a close, we asked Freudians to share their favourite campaigns this year.
This Ramadan, we came together to cook, share and learn through a special Iftar masterclass led by Rukaya El-Turki.
From Harira soup to freshly baked manaeesh, the evening was a celebration of flavour, tradition and the stories behind each dish.
In the lead up to Eid, we also marked the tradition of henna, a symbol of joy and togetherness across many cultures, inviting a henna artist to the office for Freudians to experience.
A special thanks to Rukaya, Blerta Fona Nushi and Raeva Waqiah-Malik and the full Culture Club for their support in bringing this to life. Wishing our colleagues, clients and wider community celebrating a joyful Eid al-Fitr. 🌙
Over the past few weeks, we’ve been supporting @thenationallottery in the lead-up to its fifth annual Big Night of Musicals extravaganza at the AO Arena. The show recording took place at the end of last month, which saw Freuds managing influencer amplification, running the content hub during the show to capture assets, as well as facilitating interviews with key talent and casts from the performing shows.
This year was also extra special as The National Lottery celebrated a huge milestone: over £700m of National Lottery funding has been invested into arts and culture across Greater Manchester. To mark the moment, we worked with the team at @lawless_studio to unveil a show‑stopping, musicals-themed mural and enlisted star of ‘I’m Every Woman: The Chaka Khan Musical”, @alexandraburke , to unveil it.
It was a spectacular night of captivating performances and you’ll be able to experience it for yourself when The National Lottery’s Big Night of Musicals airs on BBC One in spring.
Stay tuned for even more activity closer to the transmission date 🎭
What if the biggest shift towards a low-carbon future isn’t a new technology but a new way of working together?
Innovation for a low‑carbon future won’t come from one breakthrough or one organisation. Real progress is made when brands and organisations work together differently - sharing ideas, resources and influence to drive change globally.
That’s the purpose of Goals House - a community and event series that brings together business leaders, policymakers, innovators and cultural voices to accelerate progress on the UN Sustainable Development Goals.
In our latest edition of Freuds Forte, Goals House Senior Account Director Sherifa Dibba shares five approaches that are already shifting what’s possible through conversations and connections taking place at Goals House events across the world.
Freuds have created a new brand identity for Sl’ice, a full-service pizza and gelato restaurant created by award-winning chefs Michele Pascarella, crowned 2025 Pizza Maker of the Year, and Anshu Anghotra, formerly Executive Chef at The Connaught 🍕
Drawing on the Italian roots of pizza and gelato, the brand identity was shaped by Renaissance-inspired visuals to deliver a premium yet playful expression.
Cherubs, a bespoke handwritten typeface and marble textures come together with a subtle pizza-slice and gelato-cone apostrophe woven into the logo mark, to form a distinctive and cohesive system.
Experience Sl’ice at @bullburford in the heart of The Cotswolds📍
Every five minutes, someone dies from a venomous snakebite - more than Rabies, Yellow Fever, Dengue Fever, and Ebola combined. Yet snakebite remains one of the world’s most neglected diseases.
On World Neglected Tropical Diseases Day, we’re spotlighting this preventable crisis.
A new short film, Snakebite: From Science to Survival, shares the stories of researchers, doctors, snake handlers and survivors across Brazil, Kenya and India, showing how existing solutions could save lives.
Freuds supported the Strike Out Snakebite (SOS) initiative to launch the film and a new report revealing the daily challenges healthcare workers face:
🐍 99% struggle to administer antivenom
🐍 56% lack the equipment or facilities needed to treat snakebite
They’re calling for investment in antivenom R&D and manufacturing, better monitoring and protective equipment, improved access to safe antivenoms and strengthened community education.
Together, we can - and must - Strike Out Snakebite.
Ever wondered what a day at Freuds as a PR Associate really looks like? 📆
Raeva, an Associate on the Corporate Media, Arts and Culture team, joined Freuds after discovering us through the @taylorbennettfoundation , an award-winning UK charity that partners with top agencies to create career pathways for diverse talent aged 16–24 in PR and communications.
From crafting pitches for sell-ins to supporting client goals, here’s a behind-the-scenes look at agency life in action.
Take a trip back in time to queer life in 70s and 80s New York City with All of Us Stars. ✨
This stunning new book from @referencepoint180 showcases the photography of the late Bobby Busnach, whose work captured the resilience of the queer community through its nightlife and fashion scenes. All of Us Stars pairs Bobby’s cinematic and intimate portrayals of queer life with essays by photography theorists Amelia Abraham and Jackson Davidow, offering critical insights into his work.
Freuds is proud to have supported Reference Point with the UK launch of All of Us Stars, bringing Bobby’s largely unseen work into the spotlight through prominent placements in key titles that help to tell his story to the right audiences.
All of Us Stars is available in store and online from Reference Point 📖
@nike has had quite the season with Freuds running beside at every step.
In football, we led the launch of the now-iconic Nike x Palace P90 collection which was a confident nod to early-2000s football culture. The doors also opened at Manor Place, a new free community hub in South London celebrating sport, creativity and culture.
On the field, Nike also unveiled four global innovations designed to redefine athlete performance and recovery: Aero-FIT cooling technology, Nike Mind neuroscience-driven footwear, Project Amplify powered footwear, and Therma-FIT Air Milano outerwear. Capping off a series of defining moments was the London leg of Nike’s After Dark Tour, a global series of nighttime runs for women.
Working closely with Nike on media management and narrative shaping, Freuds helped to reinforce the brand’s mission to bring inspiration and innovation to every athlete, ensuring the activation landed as a powerful, community-led moment.
