IN.PR

Music, flavour and a true “Woosah Moment” From concept development and influencer selection to creative briefing and campaign execution, the current @rajahsouthafrica campaign blends music and cooking to create moments of calm and connection. Grounded in the insight that music transforms cooking into a more enjoyable and expressive experience, the content continues to bring the “Woosah Moment” to life in an authentic, engaging and culturally relevant way. From creating the official campaign sound to inspiring creators across the platform, this is all about turning cooking into more than a routine. Some worry; some cook curry with SA’s No. 1 curry powder. Artist: @sinnamatic__ #inpr #prcampaign #aromayoucantaste #CampaignWork #pr

Sometimes, when we talk about giving a brand added value, it can involve cross-posting or adding content to your stories. In this case, @cooking_with_kim_bagley added value by showing Rajah’s versatility, creating three recipes in one piece of content. Not only did she go the extra mile, but she also showed that @rajahsouthafrica Curry Powder isn’t just a brand she works with; it’s a popular and enjoyed product in her home. We love to collaborate with content creators who bring such love to their work and partnerships. #CookingWithRajah #PRCampaign #maxwellandwilliamssa #philipshomelivingsa #inpr

Whoever said girls can’t braai, has yet to meet @yo.meal ! We love it when we learn a thing or two from the content creators we partner with… What did we learn from Keso? First of all, keep it pretty! Secondly, the braai moment can be tailored at anytime to suit your own taste. It’s your braai, your way! #FindYourMeWithRobertsons #inpr #prcampaign #braai

From his first apartment to new beginnings, we’re honoured to have been part of this journey. The @rajahsouthafrica and @hlomani.sa duo makes perfect sense! @rajahsouthafrica bringing aroma you can taste, wherever home may be. #WorryOrCookCurry #AromaYouCanTaste #prcampaign #inpr

Even without the furniture (yet), @grace_the_cookist shows us how a little cooking ritual and SA’s No.1 curry powder @rajahsouthafrica , can make a new space feel like home! #AromaYouCanTaste #WorryOrCookCurry #PRCampaign #inpr

Back by popular demand The Creator’s Table returns with a festive twist — ’Tis the Season to Be Creative 🎄 This themed dining experience is designed for both emerging and established content creators who want to deepen their understanding of the influencer marketing space — what agencies look for, what brands expect, and how to confidently put your best work forward. Join us on the 6th of December at our food photography studio, @taste_love_kitchen , for an inspiring afternoon of learning, connection, and creativity. Your ticket includes: • A themed three-course meal shared with fellow creators • A masterclass on growing as a creator and collaborating effectively with brands • A hands-on content creation session inside our purpose-built food studio We’re excited to bring creators, brands, and stories together again at the table. Come for the food. Stay for the content. Leave with connections and skills that last long after the event. Ticket link in our bio Brought to you by: @inpr.sa | @taste_love_kitchen | @robertsonsspice | @rajahsouthafrica #TasteLoveKitchen #TheCreatorsTable #Event #Durban #ChristmasLunch #ContentCreators #INPR

We’re still not over this @handyandy_sa Sprays ASMR fridge restock by @johnsvpaul 😍🧽💦 Who knew cleaning could sound this good? From the soothing sounds of every spray and swipe to that final, picture perfect result, this ASMR cleaning moment was pure organization therapy. It’s the kind of calm we all need. Here’s to keeping things fresh, clean and oh so satisfying, one shelf at a time! #prcampaign #inpr #HandyAndySprays #ASMR #fridgerestock #satifying

We did it! We’re proud to be a PRISM Award (@prisa_africa ) winner for the @robertsonsspice x @onezwambola “A Food Love Story” partnership. This collaboration was all about storytelling through food, culture, and connection. Together with Robertsons Spices and Onezwa, we brought the Find Your ME in Every MEal campaign to life in the most authentic and heartwarming way at the JHB leg of her event. From the dishes to the décor, every detail told a story ,and the results were beyond our expectations. Thank you to our incredible client partners, our team, and everyone who helped make this moment possible. Here’s to creating more stories worth celebrating! #PRISMAwards #INPR #RobertsonsSpices #FoodLoveStory #AwardWinningProject #PublicRelations #BrandStorytelling

Our hearts are full of gratitude, our taste buds won’t forget the experience anytime soon, and our minds are still on the wonderful memories, conversations, and connections we created together. Thank you to everyone who joined and supported the very first edition of The Creator’s Table. You reminded us that “the business of influencer marketing” and the sharing of a meal aren’t one-time events — they’re ongoing conversations that can continue over many more meals in the future. To @mpruedie , thank you for adding such incredible flavour, for sharing your story, and for teaching us through your craft. And to our sponsors, @robertsonsspice , @rajahsouthafrica , @cuveebev , @the_culinarium and @inpr.sa ,we couldn’t have done this without you. #tastelovekitchen #cookingwithrajah #robertsonsspices #thecreatorstable

We often receive DMs and emails from both experienced and emerging content creators asking about the industry, what agencies expect, what brands are looking for, and how to put your best foot forward. On 26 September, we finally get to answer these questions at The Creator's Table, hosted at our food photography studio, @taste_love_kitchen Your ticket includes: *Connecting with fellow content creators over a themed three-course meal *Learning valuable skills to grow as a creator and collaborate more effectively with brands *Creating content in a studio space purpose-built for food storytelling We’re excited to bring creators, brands, and stories together at the table. Come for the food. Stay for the content. Leave with connections and skills. Brought to you by: @inpr.sa | @taste_love_kitchen | @robertsonsspice | @rajahsouthafrica Tickets are available via Quicket. The link in bio. #TasteLoveKitchen #TheCreatorsTable #Event #Durban #HeritageFood #ContentCreators #INPR

How do we measure the success of a campaign? Yes — reach, impressions, engagement, and views matter. But just as important are the intangible elements: professionalism, mutual understanding, going the extra mile, and nailing the brief (which, by the way, we spend days perfecting). This post is a perfect example of that. Our goal here was threefold: *Showcase the PR drop *Highlight the campaign competition *Drive trial and purchase by positioning Knorrox stock cubes as the ultimate flavour elevator — especially in a hearty chicken stew. When all the pieces come together like this, that’s success. Content Creator: @thando.lwethu_x #PR #PRCampaign #INPR #Knorrox #RichMeatyTaste

We are so proud to be a part of the team that worked on the JHB edition of Onezwa’s Food Love Story event, which was proudly sponsored by @robertsonsspice From the beautifully curated 5-course menu to the heartfelt storytelling woven into every dish, this event was a true celebration of heritage, flavour, and the power of food to connect us. Thank you to everyone who joined us and shared the moment. #AFoodLoveStory #FindYourMeInEveryMeal #RobertsonsSpices #OnezwaMbola