WHAT I WOULD CHANGE ON THIS TATTOO ARTISTS PROFILE. Note: if you have sponsorships & awards, those should go underneath WHAT YOU DO and above your CLEAR CTA.
Shoutout @twistedskullstudios for being a good sport and volunteering to let me maximize his IG 🫶🏼🤝🏼💸
META ALGORITHM: Here’s what you need to know. The strategy for successful ad campaigns has officially CHANGED with the Andromeda update.
The days of TOF audience targeting as your main source of leverage are gone. It’s all about variety and volume in your ad content.
We’re developing strategies to help artists create volume of content at scale. This is the only way for artists or businesses of any kind to stay competitive, especially on “limited” ad budgets of $1,000-$1,500 per month, which is the average of what most small businesses/sole-props are spending.
Meanwhile businesses doing 1M+ or more in annual rev are spending 10-30k PER MONTH on ads. You can’t compete unless you serve winning content, and Andromeda wants a lot to choose from. They won’t prioritize your bad ads over good ones. It’s that simple.
I’ve been preaching this for years, but those who find a positive ROAS and then SCALE will start to pull away from the pack quickly with the Andromeda update. Everyone else will continue to stay in pain and say the new algorithm sucks.
It doesn’t suck, it’s actually WAY better for anyone willing to put the effort in on the content side. If you stay stuck in old ways and dont adapt to algorithm changes, you will be LEFT BEHIND, point blank.
If you need help send a DM.
TATTOO ARTISTS: LinkedIn ads are WIDE OPEN for targeting people with high paying jobs. Here’s how you can set up a LinkedIn ad account in 30 seconds and target people by industry, job title and seniority $$$
Disclaimer: I only recommend artists with exceptional work AND a HIGH END sales funnel/booking process use this platform!! Bad idea for anyone who isn’t willing to invest time to make good creative, a clean landing page/website and develop a professional sales/nurturing process. If you need help send a DM 🧠🧨
Most tattoo artists and studio owners want to run sales ads to get bookings.
But tattoo services don’t work like online products.
You can’t run true “sales” ads because a tattoo has too many factors:
style, size, placement, detail, number of sessions, availability, and budget.
There’s no single fixed price.
That’s why sales campaigns usually fail.
What actually works is lead campaigns built around levels of intent.
Low intent: people watching, liking, visiting your profile.
Mid intent: people clicking, messaging, viewing your booking page.
High intent: people filling forms and requesting appointments.
These are valuable events that train the algorithm.
Instead of trying to sell immediately,
you guide people through the process and capture qualified leads.
That’s how you get better conversations.
That’s how you pre-qualify clients.
That’s how ads turn into real bookings.
📩 Tattoo artists & studio owners — if this makes sense and you want help setting this up the right way, send me a DM and let’s talk.
🚫 Stop Boosting Tattoo Posts
Boosting gets likes — not bookings.
If you’re serious about filling your calendar, you need Ads Manager, not the boost button.
With Ads Manager you can:
✔ Target people actively looking for tattoos
✔ Run ads for messages or bookings
✔ Control budget, audience, and results
✔ Track what actually brings clients
Boosting is guessing.
Ads Manager is strategy.
🎓 Want to learn how to set it up the right way?
I’m offering a FREE class for tattoo artists.
📩 Comment “ADS” get access.
Most tattoo artists are leaving money on the table.
Not because of their art…
But because they forget the most profitable part of the business: nurturing leads.
Your past clients, old inquiries, and new followers are ALL potential bookings — if you follow up correctly.
A simple message, a reminder, or post-care check-in can turn “maybe later” into “let’s book now.”
Your next clients are already:
✔ in your DMs
✔ watching your stories
✔ liking your posts
✔ people who messaged you months ago
✔ clients you tattooed last year
If you want to learn how to run ads and generate a constant flow of quality leads, type “ADS” and I’ll send you a free class walking you through the entire process.
Most creators focus on views.
But views don’t grow your business , conversations do.
When you use custom audiences, every person who watches your reel stops being “just a view”… and becomes someone you can talk to again, follow up with, and guide through the customer journey.
This is how you move people from:
👀 Aware of you → 💬 Interested → 📅 Ready to book.
Want to learn exactly how to build these audiences?
Type “ADS” and I’ll send you a free class breaking down the entire process step by step.
Get your fresh ink featured at the @inkadmin Content Tent at The Richmond Tattoo & Arts Convention 🎥✨
Whether you want to show off your new tattoo or share the story behind it, Ink Admin’s team will capture it all. Come by, get featured, and let your ink speak! 🖤
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Brought to you by this year’s official sponsor @freshlyinkedmagazine
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. #InkAdmin #tattooconvention
True Story ——>
We stopped by the @inkadmin booth at a convention in California last year 😏 At first, it was just a casual conversation about some merch they were selling (we actually stopped to buy a cool alien T-shirt for our son they had at the time—lol).
We met Davis, then Peyton! And what started as a quick stop turned into one of the best pit stops of the whole event.
We found out they’re an exclusive marketing service provider for the tattoo industry. They live and breathe this world—and after a quick FaceTime following the event, they really took the time to understand our goals.
Then BOOM—they were hired to help. No regrets!
They can help streamline artist bookings or bring in general public traffic to your shop (or your convention!).
We’re so grateful for that initial connection—it’s definitely something you should look into, just like we did. It felt super random at the time, but they delivered. So we’re giving you the game 💵 no gatekeeping.
Also—
@freshlyinkedmagazine is their sister company. If you stopped by the sleek black tent at the expo for professional content… that was them too. Show some love ❤️
