Not a trailer, not a teaser: a 180° film you step into.
For the DS Automobiles N°7 launch, we explored a different way of revealing the car, a 180° film designed to be discovered from your own perspective, on Apple Vision Pro.
Viewers are placed at the center of the scene, free to follow wherever they want. An experience that lets you go beyond what’s shown, discover at your own rhythm, and feel fully immersed.
Thanks to everyone who joined us and experienced it in their own way!
#applevisionpro #immersive #vr180 #immersiveexperience #initlab
A first for a French automotive brand, and a first for us…
When @ds_automobiles came to us to launch their new car, they wanted more than a video: an immersive and innovative experience.
So we built something we had never built before: a custom Apple Vision Pro app, combining interactive 3D and a 180° video.
The experience was showcased during a three-week press event, taking journalists straight into the heart of the manufacturing process. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #AppleVisionPro #ImmersiveExperience #VR180 #AugmentedReality #INITLab
Testing BMX like never before, shot in immersive VR180 for Apple Vision Pro. Feel every jump, every spin, every landing. 🚴♂️🔥
@matthiasdandois@anatole_rhn
#applevisionpro #immersive #vr180 #initlab #bmx
Yesterday, at Stade Jean Bouin.
We placed @blackmagicnewsofficial cameras pitch-side during the Top 14 match between @stade_francais_paris and @stadetoulousainrugby
Capturing the intensity and the raw energy of live rugby in immersive is just amazing!
#applevisionpro #vr180 #INITLab #immersiveexperience
⛳ Last week-end we had the chance to be at the @fedex_opendefrance
Capturing the game in full immersion means pushing the limits of how audiences can experience sport.
#immersivetech #applevisionpro #ursacineimmersive #blackmagic #initlab
🌐 At INIT Lab, we’re not just experimenting with immersive tools, we’re shaping the future of how brands connect with their audiences.
The Apple Vision Pro changes moments into experiences, where products can be explored, spaces reimagined, and emotions amplified.
We can’t wait to share all the possibilities and explore how immersive content can elevate your brand.
👉 Curious about the next step in communication? Let’s connect.
#vr #innovation #immersive #applevisionpro
Immersion starts here: meet the Blackmagic URSA Cine Immersive. 🎥
We are proud to announce that we are among the first in Europe to own the Blackmagic URSA Cine Immersive.
The camera has the highest quality resolution for immersive content and offers a new dimension in audiovisual production.
#virtualreality #immersive #AppleVisionPro #blackmagicdesign #camera #ursacineimmersive #visionpro
@lesinities launches @initlab.agency : a new entity dedicated to producing immersive content.
Our mission: to shape the future of storytelling by creating premium #immersive experiences where creativity and technology come together. With VR, you can bring your audience to places they could never visit in real life.
With +10 years of expertise in traditional production and over a year of R&D in #virtualreality, we are one of the first players in Europe to offer a complete range of services:
- VR180 Video shoot
- 3D Modeling & Augmented Reality
- App Development
- Event Integration
Discover INIT Lab and imagine your next immersive experiences with us: https://initlab.io/
You’re not just watching it, you’re INIT.
