In Her Purpose

This Mother’s Day was different and needed time to process it. This one felt like my entire world was crashing again. Last year was a blur, numbing, but this year I felt at all. And somehow in the midst of my grief, we found community of women to spend the weekend with navigating Love, legacy, and grief. Where I thought I was alone, I found community. @albalegacy and @inherpurpose hosted the most incredible day celebrating the ones who raised us, the ones we lost, and the women we are becoming. @albalegacy and @thathollybaird thank you for hosting such an incredible event benefiting #jenessecenter

💗💕 Happy Mother’s Day! Thank you for celebrating and sharing the space that @albalegacy has provided for all of us to gather, celebrate, connect, and network in support of Jenesse Center. A beautiful day dedicated to celebrating and honoring mothers, women, and women in business — filled with love, compassion, empowerment, and community. In support of the @jenessecenter and its mission of helping women and families rebuild, restore, heal, and thrive, it was truly inspiring to come together for such a meaningful cause. This Mother’s Day, we honor the women who lead with heart, show up with courage, and create impact in every space they enter. Grateful to celebrate strength, connection, and empowerment together. 💕💗 Please support and donate to @jenessecenter 💗💕 #inherpurpose #ihp #womensupportingwomen #mothersday #entrepreneur

✨ Board Member Spotlight ✨ Meet Jenn 💜 “Purpose is fundamental to who I am…” Jenn’s heart for community and firsthand understanding of what families go through during cancer journeys makes her impact so meaningful. She reminds us that it truly takes a village and she’s helping us be that village for others. We’re grateful to have her as part of The Audrey Anne Foundation 💜

Congratulations @theaudreyannefoundation on the 4th annual charity drive in honor of the @lifeofaudreyanne 💜 Thank you for allowing the @inherpurpose x @pixibeauty to celebrate amongst family, friends and community — and for allowing us to give back to families battling pediatric cancer around the Bay Area, @ucsf , @kaiserpermanente Oakland and Santa Clara. Thank you everyone for showing so much love, support and generosity! 🦋Happy 17th birthday, Audrey 🪽

From tech layoffs to award-winning filmmaker, Christianne Sykes ( @ceeabad ), shares how she turned a career pivot into a mission to empower marginalized storytellers through the @repd_filmcollective 🎞️ Read the full interview and learn about the upcoming March 12 event in our latest IHP Note: /ihpnotes/lights-camera-community-building-inclusivity-in-film • • • #ihp #bayareaartist #film #filipinoamerican #filmmakers

🪩 WE CAME FOR THE PARTY, STAYED FOR THE REVOLUTION! @herelieslovebway at the @marktaperforum in Los Angeles @ctgla HERE LIES LOVE is an immersive musical with an all-Filipino cast that tells the story of Imelda Marcos, the rise and fall of her family, and the People Power Revolution-set to electrifying disco beats by Grammy, Oscar, and Tony Award winner David Byrne and Grammy Award winner Fatboy Slim! @gtongi best explains: this theatrical piece holds complexity. For many in our Filipino and Filipino American community, this history isn’t distant or forgotten, it’s still trauma, inherited, and still unfolding. And this production doesn’t pretend to be a documentary or a final word. It’s an invitation. An artistic entry point into conversations about power, spectacle, memory, and resistance against a very dark time in Philippine History amidst the Martial Law Era and the uprising of the peaceful People Power Revolution, which coincidentally celebrates its 40th Anniv this Feb. 25! If you have the opportunity, go see it! It’s running until April 5th! It’s was amazing 👏🏽🩷🙌🏾 • • • #musical #herelieslove #losangelesart #losangeles #filipinoamerican

Three years ago, the @inherpurpose fam came through to celebrate the first @cafe_86 that opened up in the San Francisco Bay Area. Yesterday we celebrated the newest cafe, @ubenerdsdalycity , located in the same plaza as @seafoodcitysupermarket ! We also wanted to acknowledge this dope @brickbahay art piece created by @manangjoboston 💜🙌🏾 We are so proud of our #inherpurpose fam — they’re so talented, hardworking, loving and supportive. We hope that you will support their businesses, which are rooted in community, lifting up others, and putting a spotlight on our people and culture. • • • #inherpurposefam #womensupportingwomen #filipinoamerican #entreprenuer

🦋 From loss to legacy. 💜This powerful story shares how one mother, @justcallme_ac , is turning grief into hope for childhood cancer families through @theaudreyannefoundation 🔗 Read our latest IHP Note by @jennred24 : /ihpnotes/finding-purpose-after-loss-turning-pain-into-hope Help us spread love where it’s needed most. Join us on March 15, 2026 in Danville, CA for Audrey’s 4th Annual Charity Drive.

✨Kicking off NBA All-Star Week with @thekikishepard @kisfoundation @albalegacy @cecegutierrez4 @pixibeauty ✨ Thank You, KiKi for including Pixi at another successful event of yours. We Love You.❤️❤️❤️ Custom Jackets By: @repurposelegacy Glow By: @pixibeauty #ALBALegacy #JhoannaAlba #CeCeScott #KiKiShepard #PixiBeauty

Must protect the goods. 🤣 Had the best time hanging out with @jennred24 @angie_casillas79 @albalegacy and @xo_jaque during Super Bowl weekend! . @bigbustours #sanfranciscobigbustour #bigbustour

January didn’t go as planned—and that’s okay. 💗Falling off your goals doesn’t mean you failed. It might just mean your lifestyle needs adjusting. In our latest IHP Notes, @darlenenacional reminds us that you don’t have to give up Filipino food—or your culture—to choose your health. Progress over perfection, always. 🔗 Read the full conversation (link in bio) by @jennred24 /ihpnotes/progress-over-perfection-filipino-food-health-and-mindfulness-with-darlene-nacional • • • #FilipinaWellness #FilipinoFood #ProgressOverPerfection #CulturalHealth #FilipinaVoices

We are pleased to announce that In Her Purpose’s co-founder, @jennred24 , has joined the board of directors for @theaudreyannefoundation 💜 With that said, we cordially invite you to Audrey’s 4th Annual Charity Drive on Sunday, March 15th for an afternoon of community, generosity, and purpose as we come together to support pediatric cancer families in need. 📍 Danville Community Center 🕐 1:00–4:00 PM Complimentary catered lunch, raffles, and charitable giving. New, unwrapped toys are appreciated for children of all ages. ✨ RSVP requested ✨ Please visit → Events Page Thank you for continuing to honor Audrey’s legacy through love and giving. 💜🦋 • • • #charity #fcancer #cancer #danville #bayareanonprofit