What happens when you pair an iconic song with an iconic brand? You better go ALLLL the way! That's where
@statefarm comes in....because "halfway there" works for songs, but not insurance.
For Super Bowl LX, State Farm surprised viewers with its new commercial 'Stop Livin' On A Prayer', featuring
@keeganmichaelkey ,
@mcbridedanny ,
@jonbonjovi ,
@haileesteinfeld ,
@jakefromstatefarm , and trending K-Pop group
@katseyeworld.The buzz started early when KATSEYE + Jake popped up on
@fallontonight with
@jimmyfallon , teasing the commercial and dropping a sneak peek of the choreography, then challenging fans to hit the moves themselves on TikTok.🕺
Super Bowl weekend kicked off on Saturday, with State Farm partnering with
@ludwigahgren on a pre-game live stream where over 2 million viewers watched and the chat decided his fate for 24 hours straight in the “Livin’ on a Prayer” experience, all building hype for the Big Game premiere of #StopLivinOnAPrayer.
And on the ground? State Farm showed up and showed OUT. From the Red Zone Reaction Challenge to the TikTok ClubHouse ft. Game Day Fit Checks, the brand took over outside Levi’s Stadium, connecting IRL with creators, athletes, celebs, and fans all weekend long. 🏈
Wherever fans were watching the game, on the big screen or IRL, State Farm was there, making the brand an integral part of this year’s Super Bowl LX moment, and
@infinitymarketing was proud to be a part of it! 🔥
#StateFarm #SuperBowlLX #ExperientialMarketing #EventProfs #LivinOnAPrayer #RedZoneReaction #TikTokClubhouse #Katseye