We were very proud to see our openers for this year’s DWP 2025 (@deutschewerbefilmakademie ) at the award show! With the help of generative AI we created footage—with the help of our artists we created visually engaging films.
Generated by AI. Designed by Artists.
Everything was carefully refined by our team to highlight how tech and creativity can work together in harmony. The result? A fusion of cutting-edge tech and human eye that brought the project to life in a whole new way.
Sound: @2weimusic
#generativeai #genai #VFXStudio #postproduction #dwp2025 #Innovation #infected #vfx #motiondesign
⚡️⚡️⚡️ Whoop whoop, so happy to show you this new spot for the VW ID.4. Sit back and get electrified by our Electric Girl. ⚡️⚡️⚡️
VFX, color grading, and compositing
by us. Thanks to agency @ddb_germany , production @markenfilmberlin , director @tobbegranstrom and the whole team of course!
Credits:
Agency: DDB Berlin
Production Markenfilm Berlin
Director: Tobias Granström
Executive Producer: Thomas Bartl
Producer: Michael Tettenborn
DP: Jann Doeppert
Editor: Stefan Ström
VFX: INFECTED GmbH
Grading: Sönke Heuer
VFX Producer: Sandra Eikel
Executive Producer: Olaia Casal
FX: Philipp von Preuschen
VFX Supervisor: Jona Maluck
Compositing: Alex von der Lippe, Markus Gratl, Tjurn Timm Marcel Lemme, Lukas Schwabe, Daniel Brylka, Eike Oetjen, Finn Vormbrock
#infectedgram #vfx #vw #electricgirl
Fitting that this year's motto sent us straight down another AI rabbit hole to create the category trailers for the Deutscher Werbefilmpreis 2026. Even though AI was once again our tool of choice, there is a reason we can stand on stage at a craft award with a clear conscience. Again: Generated by AI. Designed by Artists.
We have not yet found the magic button that so many people online seem to be talking about. These trailers were not produced in three hours with 40 dollars of credits. They were produced with years of expertise in the visual field, an enormous amount of judgment, and a lot of patience at the prompt button.
What makes these films work is the same thing that has always made films work: Artists who know how to craft a prompt because they already know what a great image looks like. Artists who can judge the output, throw away the 97,8 % that almost works, and refine the rest until it lands. Artists who bring craft to a technology that, on its own, produces average at best. The output is only as good as the input. And the input comes from people who have spent years training their eye.
A huge thank you to the @deutschewerbefilmakademie , to Creative Director Robert Rohde for the trust, the brief, and the permission to disappear down the rabbit hole with them and above all, a big thank you to the team who made this happen. It was a joy.
#DWP2026 #ai #generativeAI #VFXStudio #postproduction #AIStorytelling #rabbithole #infected
Ever dreamed of a high-speed chase or watching spaceships in space while sitting comfortably on a red couch? With our latest full AI film project for @tvmovie.de , we brought that dream to life. This scenes perfectly capture the surreal and exhilarating possibilities when you blend creativity hand craft, with advanced AI generation.
Many thanks to the team that made this project come to l(ai)fe.
#genai #AI #space #chase #dinosaur #AIStorytelling #VFXStudio #DigitalArt #FutureIsNow #AdVFX #infected
Comfort reimagined, through the lens of artificial intelligence.
Our latest collaboration with Pfister.ch showcases how AI can create deeply immersive and tactile experiences in advertising. Every detail, from the expressive character to the fluid interaction with the sofa & chair, was generated using advanced AI, with the exception of the real Pfister furniture, we shot to train our models.
Beyond that, we developed AI-Casting and -Styling to bring the story to life in a way that feels both emotional and authentic
But let’s be clear: even with all the innovation AI brings, projects like this are no walk in the park. They require meticulous planning, countless iterations, and a whole lot of human creativity and expertise.
This project is a prime example of how to tell impactful stories through revolutionary technology and craftsmanship.
Client: @moebelpfister
Agency: @vasataschroeder
Production: @markenfilm.schweiz
#AIFilmProduction #VFXStudio #postproduction #CreativeAdvertising #PfisterHome #AIandArt #DigitalStorytelling #genai #generativeai #comfyui #postproduction #vfx
From blank Page to Full CG. Some Screenshots of the ID EVO teaser, one of two teasers. Cinematic launch films rolled out at Auto Shanghai.
Credits: @volkswagen × @infected.connected (CD @juliusbrockelmann )
#Volkswagen #IDEVO #Showcar #FullCG #AutoShanghai #VFX #CGI #VisualEffects #CarCommercial
ID. ERA appears as pure CG. Four intense months, countless iterations, one shared vision: the future of mobility for Volkswagen’s world premiere at Auto Shanghai.
Credits: @volkswagen × @infected.connected (CD @juliusbrockelmann )
#Volkswagen #IDERA #Showcar #FullCG #AutoShanghai #VFX #CGI #VisualEffects #carcommercial
A few of our favourite frames from our ID EVO Film.
Team: @volkswagen × @infected.connected (Dir. @holger_jaquet )
Huge thanks to every department who pushed this project!
#VFX #CGI #CarCommercial #AutoShanghai
Swipe for a tour through our ID ERA Film.
No physical car, 100 % CG. We chased the sun from Cape Town to Shenzhen, our artists built the rest in the box.
Credits: @volkswagen × @infected.connected (Dir. @holger_jaquet )
#IDERA #Showcar #VisualEffects #madeinhamburg
Earlier this year we joined forces with Volkswagen to help shape tomorrow’s mobility. During a tough four-month sprint, our in-house crew at INFECTED crafted the ID. EVO showcar entirely in CG, every, from first concept sketch to final delivery.
This teaser is one of two, but we also delivered cinematic launch films that premiered at Auto Shanghai.
Client: @volkswagen
Agency / Production / Post: @infected.connected
CD: @juliusbrockelmann
#Volkswagen #IDERA #showcar #teaser #fullcg #AutoShanghai #vfx #cgi #postproduction #VisualEffects #CarCommercial #visualeffects
