Episode 4: The $160,000 Question.
This episode is a reflection of what it means to keep building even while the finish line still feels far away. From raising $40,000 in private investor commitments to being shortlisted for the next stage of Chapel Hill Denham’s Creative Catalyst Initiative, this journey continues to remind us that belief is just as important as funding.
Every step forward matters. Every conversation matters. Every opportunity to present this story matters.
“Industry” was never meant to be just another documentary. It’s a project rooted in culture, history, structure and the realities of one of Nigeria’s most influential exports music. And bringing that story to life requires people and institutions willing to believe in its potential before the rest of the world sees it.
There’s still a long road ahead, but for the first time, the possibility of this becoming something much bigger is starting to feel real.
Follow us as we continue navigating the journey of funding, filmmaking and bringing “Industry” to life 🎬
We had a conversation with @fozadoza about the real cost of building an artist and one thing was clear the music industry runs on more than talent
From spending years developing an artist to investing millions before seeing any return the reality is that breaking into the industry is expensive and long-term
But beyond the money there’s also responsibility
Artists need to understand the business they’re stepping into
Not just the lifestyle that comes with it
Because the more informed you are the harder it is to be taken advantage of
More of these honest conversations as we continue creating “Industry” 🎥
Poll: Do you think enough artists understand the business side of music before signing deals?
Drop your thoughts + vote below 👇🏾
Follow us as we take you deeper into what it really takes to make it
So we won an award👏🏾👏🏾👏🏾
Thank you @officialnemcea for seeing the vision even with just a part of what’s coming, walking away with Best Documentary 2025 means the world.
Well done to the entire Industry team, this is just the first of many.
Cheers to more. 🏆🎬
We had a conversation with @iam_ycee about his expectations on the music industry at the beginning of his journey and one thing was clear success doesn’t happen as quickly as people think
From getting signed and working with some of the biggest names in music and video production to realising that visibility alone doesn’t automatically change everything the reality of the industry was very different from the dream
Having the talent
Getting the video
Even being on TV
Doesn’t always mean you’ve made it
Sometimes the hardest part is adjusting your expectations and learning what the journey actually requires
More of these honest conversations as we continue creating “Industry” 🎥
Poll: Do you think the music industry sells people an unrealistic idea of success?
Drop your thoughts + vote below 👇🏾
Follow us as we take you deeper into what it really takes to make it
Episode 3: The $160,000 Question.
This episode is a reflection of how far we’ve come and how far we still hope to go. From securing a letter of intent to distribute from FilmOne, one of Nigeria’s leading film and content distributors to opening ourselves up to the possibilities of platforms like Netflix, Prime Video, HBO, Apple TV, YouTube and more, this journey has been filled with major milestones and even bigger dreams.
What started as an idea is slowly becoming something real. And while there’s still a long road ahead, every win reminds us that this project deserves to be seen by the world.
Follow us as we continue navigating the business of music, storytelling, funding and the journey to getting this docuseries onto a major platform. 🎬
We had a conversation with @ladydonli about ownership in the music industry and one thing was clear the lack of structure creates real consequences
From songs being used in films without permission to artists not even being contacted the reality is a lot of creatives are navigating a system that doesn’t always protect them
And if you’re a smaller artist it becomes even easier to overlook your rights
Your music can be everywhere
And still not be yours in the way it should be
More of these honest conversations as we continue creating “Industry” 🎥
Follow us as we take you deeper into what it really takes to make it
We had a conversation with @iam_ycee about getting into the music industry and one thing was clear talent alone isn’t enough
From getting signed at a young age without understanding the business to later discovering the layers behind it management, administration, structure the reality is a lot deeper than it looks from the outside
You can have the talent
You can have the voice
But without understanding the business you’re walking in blind
Thankfully, there’s more access to information now than ever before
The difference is whether you take the time to learn it
More of these honest conversations as we continue creating “Industry” 🎥
Follow us as we take you deeper into what it really takes to make it
We had a conversation with @the.cavemen about starting from nothing in the music industry and one thing was clear sometimes you don’t have the resources so you become the resource
From paying for production and not getting the results you need to deciding to learn it yourself the process isn’t always planned but it forces growth
It starts small
One key
One attempt
One decision to keep going
And over time that effort turns into something real
More of these honest conversations as we continue creating “The Industry” 🎥
Poll: Do you think you need access or skill to make it in the music industry?
Drop your thoughts + vote below 👇🏾
Follow us as we take you deeper into what it really takes to make it
Episode 2: The $160,000 question - we’re making this because something isn’t adding up.
Artists are going global but somehow still not earning what they should at home.
A lot of people are entering the industry without really understanding the business side.
And nobody is explaining how things actually work.
So yeah… we’re breaking it down.
We had a conversation with @jussria about finding your sound in an industry that already has expectations and one thing was clear, not everything fits into one box.
From navigating an alternative sound in a space dominated by Afrobeats to constantly being told to “adjust” or “fit in,” the journey can feel like choosing between being accepted and being yourself.
Having a great voice isn’t always enough.
Sometimes, it’s about deciding who you’re willing to be.
More of these honest conversations as we continue creating “Industry” 🎥
Poll: Do you think artists should adapt their sound to fit the industry?
Drop your thoughts + vote below 👇🏾
Follow us as we take you deeper into what it really takes to make it
