For the third year running, INCEPTION and SKM Xinyi are turning Taipei’s winter nights into a place the whole city looks toward.
This year’s Christmas Express brings back the classics in a new way: a 20m glowing tree with 150,000 warm lights, and a golden train circling below, carrying hope through the season.
The skybridge transforms into a dreamy light walkway, and the rest of Xinyi fills with delightful surprises — a giant balloon installation, a postcard station, a festive photo booth, and a cozy sweets cabin offering chocolates and macarons for everyone passing by.
And the beauty of Christmas is simple:
When you send out a little love, someone out there is already on their way back with warmth.
耶誕的魔法，是讓人們相信：幸福正在路上。
連續三年，在同一片台北冬夜，再一次用一棵樹，搭起一座城市的期待，再次打造「全台最美聖誕樹 」。
今年，我們以「 Christmas Express 耶誕幸福傳遞中 」為題，重新梳理傳統、排列經典——打造 20 公尺高的「傳遞幸福之樹」，以 15 萬顆暖白燈光與城市心跳同步；金色星願特快車緩緩繞行，載著希望與祝福，成為今年最浪漫的耶誕地標。
與主樹同步亮起的，是 2 樓空橋的「夢境光廊」：光影像珍珠項鍊般垂落，讓人像走進一段與城市同頻的童話。台北冬夜因此有了更多章節 —— 「 奇蹟熱氣球 」升空、「 祝福投遞所 」與「 快拍車廂 」的幸福期待、「 許願報亭 」讓祝福真正寄出；主樹旁的「 驚喜派送站 」則以限定巧克力、馬卡龍與甜點，把甜度放入每個人的手心。
而聖誕美好，是幸福真的在路上。當你送出真心祝福，一定也有人正往你這裡，遞上暖心回覆。
新光三越《Christmas Express 耶誕幸福傳遞中》
SHIN KONG MITSUKOSHI｜Christmas Express
▩ 時間：2025 / 11 / 20 - 2026 / 01 / 04
▩ 地點：新光三越台北信義新天地
▩ 主辦單位：SKM 新光三越台北信義新天地 @skmlive
▩ 策展單位：INCEPTION啟藝 @inception_co
▩ 音樂製作：侯志堅 @skycastlemusic_official
#新光三越台北信義新天地
#INCEPTION啟藝
#聖誕樹 #幸福傳遞中 #新光三越耶誕 #跨年 #新年 #台北跨年 #ChristmasExpress #Christmas #taipei #taipeitravel #xmas #xmastree #merrychristmas #christmas #taiwan #happynewyear #2025 #installation #artworks
Live In Belief
"The past of culture has long been defined.
The future of culture is written in our presence—right now."
As the tides of cultural sediment, restlessness, and resonance, continuosly surge and evolve into a singular realization: Changhua’s vivid cultural geography does not reside in the documented or the archived, but lives in the moments unfolding before us—
It's pulsing currents ripple forward, intertwining lives and stories in real time.
Each pause we take, each resonance we share,
becomes a footnote in the making of the future.
台灣設計展 策展紀實
鹿港展區 - 亞太渡假村。
25年來，這是一個鮮少被使用的場域。
為期數個月期間，我們走進田野、巷弄與工作室，與藝師們對話、累積觀察。我們思考著，如何「去熟悉化」這個場域，如何體現文化的未來。
於是以文化為題、以體驗為筆，用一段旋律來開啟這場前所未有的展演。
文化由文明堆疊而成，歷史是不斷前行、持續變動的洪流，透過音樂的流動訴說這條河流的過去、現在，以及未來。
回頭望，「 文化的過去早已被定義，文化的未來是此刻參與 」；於是我們透過內容轉換、創作、科技與音樂，設計介入、觀眾參與，成為文化向前推進的一部分。
最終山水定型，信仰成場——文化不再只是回顧，而在此刻被生成、延展。
展覽的溯源從溪流開始，循著聲音的線索進入表演場，描摹彰化的形狀、線條、路徑與輪廓，沖積而來的文化則落入全紅色的空間中。
紅色是躁動，是時代變遷中一道道洪流，是文化在浪起浪落中，火裡鍛燒的痕跡，那些一道波光粼粼的線條，幾百年來不斷被書寫與翻閱；紅，成為一種彰化人的集體記憶體溫。
一如田調中進入的蜿蜒巷弄，拐彎就是技藝的傳承，我們運用十六面大型螢幕與鏡面打造一個由材質、視覺、科技與設計語彙交織，將傳統工藝放大、揉捏，從微小細節到宏觀空間，產生去熟悉化的視覺觀點，呈現雙手的溫度與彰化的文化信念。
當文化的沖積、躁動、共振、未來式層層推進，
我們終將發現，彰化文化最鮮明的場域，不在記錄於冊的標準答案，而在那些那些正在上演、持續前進、彼此牽動的現場
於是你我的每一次停留、每一次共振，都是未來的注腳。
開展了，邀請你一起走入彰化（文化）的未來。
策展單位｜INCEPTION 啟藝、究方社 （按筆畫排序）
協同策展人｜林強
執行統籌｜StreetVoice 街聲
研究單位 ｜INCEPTION 啟藝、StreetVoice 街聲、究方社
企劃執行｜INCEPTION 啟藝、StreetVoice 街聲、究方社
視覺統籌｜究方社
空間統籌｜INCEPTION 啟藝
音樂統籌｜林強
演出統籌｜StreetVoice 街聲
((( 彰 ))) 𝟤𝟢𝟤𝟧 台灣設計展
((( 化 ))) ᴛᴀɪᴡᴀɴ ᴅᴇꜱɪɢɴ ᴇxᴘᴏ’𝟤𝟧
((( 行 ))) ɪɴ ᴄʜᴀɴɢʜᴜᴀ
10.10 Fri. - 10.26 Sun.
週日～週四 10:00 - 18:00
週五～週六 10:00 - 20:00
#2025台灣設計展 #彰化行 #2025DesignExpo #CHANGHUA #殿氣現場
【 55688 20th Anniversary | Behind the Campaign 】
After 20 years on the road across Taiwan, the time has come for this brand to finally tell its own story.
We knew it needed the right mix — a touch of humor, a familiar local vibe, and that unmistakable warmth you only find here. So we brought in an endorser who feels genuinely rooted in everyday life, put puns that we all grew up with, and filled each frame with the kind of details you only recognize when you’ve truly lived here.
From the first sparks of the concept to the final cut, from long discussions to late-night revisions, 55688 and INCEPTION have been running this journey together — shaping a series of stories that feel true to the brand.
20 years in, and it’s only the beginning.
And in all the days to come,
55688 will continue to be —
Always here, everywhere.
【 55688 20 週年｜廣告之間 】
一個在台灣跑了二十年的品牌，決定是時候把自己的故事好好說給大家聽。
這個故事，首先要有一點幽默，有一點接地氣，也要來一點屬於我們的人情味。於是我們邀請一位真正有生活感的代言人、腳本加入熟悉的諧音梗、畫面藏進許多懂得就懂的台灣感性。從形式到語氣，從拍攝到成片，從醞釀到發布——經過好多個日子、無數次的討論來回，我們和 55688 一起，跑出了一趟屬於這個品牌的故事。
20 年了，只是開始。
接下來的日子裡，55688 還會繼續：
一直都在，無處不載。
Client｜55688 @55688_official
Agent｜INCEPTION @inception_co
Director｜FULLHOUSE Dawson @fullhouse_taipei@dawson_pon
KV photography｜Ming-Shih Chiang @icura2000
#55688集團
#一直都在無處不載
#AlwaysHereEveryWhere
For the third year running, INCEPTION and SKM Xinyi are turning Taipei’s winter nights into a place the whole city looks toward.
This year’s Christmas Express brings back the classics in a new way: a 20m glowing tree with 150,000 warm lights, and a golden train circling below, carrying hope through the season.
The skybridge transforms into a dreamy light walkway, and the rest of Xinyi fills with delightful surprises — a giant balloon installation, a postcard station, a festive photo booth, and a cozy sweets cabin offering chocolates and macarons for everyone passing by.
And the beauty of Christmas is simple:
Ｗhen you send out a little love, someone out there is already on their way back with warmth.
耶誕的魔法，是讓人們相信：幸福正在路上。
連續三年，在同一片台北冬夜，再一次用一棵樹，搭起一座城市的期待，再次打造「全台最美聖誕樹 」。
今年，我們以「 Christmas Express 耶誕幸福傳遞中 」為題，重新梳理傳統、排列經典——打造 20 公尺高的「傳遞幸福之樹」，以 15 萬顆暖白燈光與城市心跳同步；金色星願特快車緩緩繞行，載著希望與祝福，成為今年最浪漫的耶誕地標。
與主樹同步亮起的，是 2 樓空橋的「夢境光廊」：光影像珍珠項鍊般垂落，讓人像走進一段與城市同頻的童話。台北冬夜因此有了更多章節 —— 「 奇蹟熱氣球 」升空、「 祝福投遞所 」與「 快拍車廂 」的幸福期待、「 許願報亭 」讓祝福真正寄出；主樹旁的「 驚喜派送站 」則以限定巧克力、馬卡龍與甜點，把甜度放入每個人的手心。
而聖誕美好，是幸福真的在路上。當你送出真心祝福，一定也有人正往你這裡，遞上暖心回覆。
新光三越《Christmas Express 耶誕幸福傳遞中》
SHIN KONG MITSUKOSHI｜Christmas Express
▩ 時間：2025 / 11 / 20 - 2026 / 01 / 04
▩ 地點：新光三越台北信義新天地
▩ 主辦單位：SKM 新光三越台北信義新天地 @skmlive
▩ 策展單位：INCEPTION啟藝 @inception_co
▩ 音樂製作：侯志堅 @skycastlemusic_official
#新光三越台北信義新天地
#INCEPTION啟藝
#聖誕樹 #幸福傳遞中 #新光三越耶誕 #跨年 #新年 #台北跨年 #ChristmasExpress #Christmas #taipei #taipeitravel #xmas #xmastree #merrychristmas #christmas #taiwan #happynewyear #2025 #installation #artworks
When we think of a space, we are not merely describing form and proportion—we are tracing an experience of how people enter and breathe with it. It is a choreography of human presence: how footsteps compose a rhythm upon the ground, how the gaze weaves through gaps of light and shadow, how the body relearns its relationship with its surroundings.
Here, the task was never to reconstruct, but to defamiliarize—to translate space into a language that moves the senses before the mind. As familiarity slowly emerges, we insert a scene—an imagined threshold between the past and the present, inviting the viewer to wander across both.
For us, space is a vast canvas. From the earliest sketches, we sought to let air and earth form a shared trajectory. The platforms mirror one another like rippling water, so that as visitors move through, they seem to drift within an opened cosmos of perspective. Light, material, air, and sound dissolve into one another, creating a suspended state that is both a spatial encounter and a sensory continuum.
Throughout the exhibition, the site absorbs memory, resonance, and movement. Each visitor becomes part of its evolving composition. This is not simply a place of display—it is a living process of cultural creation, a space that listens, transforms, and keeps becoming.
關於殿氣現場的策展紀實：當我們思考一個空間，並非僅僅在談結構與比例，而是在描繪一場「人如何進入並與之共呼吸」的體驗。人與空間的關係，以及感知的流動。腳步如何在地面上留下節奏，視線如何穿越展品的縫隙與光影，身體如何在觀展過程中重新與空間建立關係。
在這個陌生而帶有痕跡的場域裡，設計的首要任務不是重塑，而是「去熟悉化」。將空間轉譯為一種可被理解、被感動的語言。當這份熟悉感逐漸生成，我們選擇在其中insert一個畫面，一個虛構的中介場景，使人得以在其中穿越過去與當下。
對我們而言，空間是一幅巨大的畫布。從規劃的初始階段起，我們便思考如何讓「空中」與「地面」形成呼應的軌跡。展台的結構如湖面般在視覺上相互映照，觀者在其中游走時，彷彿身處於一個被透視打開的宇宙。光線、材質、氣流、聲音彼此滲透。一種懸浮的狀態，既是現場的空間體驗，也是一種感知延伸。
展期間，它不斷吸納記憶、聲音與身體的反應，讓每一位進入者都成為構成畫面的元素。這不僅是一個展示的場域，而是一場持續創造文化的過程。
#INCEPTION
Doors open — quietly inviting you in.
Art breathes only when the audience exists.
What we offer is not an object, but a chance — to belong inside the experience.
When space becomes an inflatable canvas,
art softens its edges,
expands into the corners of the world,
and settles gently within the folds of the human heart.
It is a ballroom, a museum, a womb, a mirror, a lantern —
a boundless 360° canvas
where imagination takes shape,
and you become part of its breath.
Client｜BAZAAR Taiwan @harpersbazaar_tw
Curator｜INCEPTION @inception_co
Artist｜Penique Productions @peniqueproductions
BAZAAR Art Gala
Doors open — quietly inviting you in.
Art breathes only when the audience exists.
What we offer is not an object, but a chance — to belong inside the experience.
When space becomes an inflatable canvas,
art softens its edges,
expands into the corners of the world,
and settles gently within the folds of the human heart.
It is a ballroom, a museum, a womb, a mirror, a lantern —
a boundless 360° canvas
where imagination takes shape,
and you become part of its breath.
Client｜BAZAAR Taiwan @harpersbazaar_tw
Curator｜INCEPTION @inception_co
Artist｜Penique Productions @peniqueproductions
BAZAAR Art Gala
為慶祝 BAZAAR 兩本刊物 ── BAZAAR ART 以及與故宮聯名推出的特刊正式發行，我們特別舉行一場 Gala Dinner，並且特邀為 Louis Vuitton 設計秀場的西班牙的藝術團體 Penique Productions，打造 BAZAAR Art Gala 一夜美術館。 這不僅是一場晚宴，更是我們把「喜歡藝術心」說出口、一起乾杯慶祝的夜晚。
#BAZAARARTGALA
Step into the secret base, where a hundred red treasure chests stack like cubes, creating an immersive blind box world. ACG collectors gather, collect, and connect—as the space itself becomes the medium of storytelling.
Every chest, every discovery, every collector’s journey—find your own hidden treasure in the secret base.
走進秘密基地，百座紅色寶箱如立方積木般堆疊，化身巨型盲盒場景。引領 ACG 藏家在此相聚、蒐集、交流，讓空間成為敘事的載體。
三大主題空間——「秘密藏寶基地」藏品探索沈浸體驗、「秘寶祈願所」解密獨家盲盒，以及「基地映像館」留影紀念，從動線規劃與敘事節奏安排，期待在探索與互動之間將收藏的意義延伸至日常記憶。
每座寶箱，每次探索，每個藏家的收藏世界中，期待在秘密基地裡找到屬於你的秘密寶藏。
主辦單位｜Mercari @mercari_tw
策展單位｜INCEPTION @inception_co
動態攝影｜YIN @s.yin.h
#Mercari #メルカリ#ACG#日本最大網購市集
#秘密基地開箱#探索秘寶
Live in Belief
“The past of culture has long been defined.
The future of culture is written in our presence—right now.”
As the tides of cultural sediment, restlessness, and resonance, continuosly surge and evolve into a singular realization: Changhua’s vivid cultural geography does not reside in the documented or the archived, but lives in the moments unfolding before us—
It’s pulsing currents ripple forward, intertwining lives and stories in real time.
Each pause we take, each resonance we share,
becomes a footnote in the making of the future.
Curatorial Unit｜INCEPTION、JOEFANGSTUDIO
Co-curator｜Lim Giong
Executive Producer｜StreetVoice
Research Unit｜INCEPTION 、StreetVoice、JOEFANGSTUDIO
Project Execution｜INCEPTION、StreetVoice、JOEFANGSTUDIO
Visual Director｜JOEFANGSTUDIO
Spatial Director｜INCEPTION
Music Director｜Lim Giong
Performance Director｜StreetVoice
Cast｜Lim Giong, Li-Chin Li, Chill Qin, HOM YU, B E N N, Tsng-kha-lâng, Youth banana, Innahue Music Studio, TUDI-VOICE, Changhua Chamber Music Society, Hug Muzik
((( 彰 ))) 𝟤𝟢𝟤𝟧 台灣設計展
((( 化 ))) ᴛᴀɪᴡᴀɴ ᴅᴇꜱɪɢɴ ᴇxᴘᴏ’𝟤𝟧
((( 行 ))) ɪɴ ᴄʜᴀɴɢʜᴜᴀ
10.10 Fri. - 10.26 Sun.
#TAIWANDESIGNEXPO #2025designexpo
#LIVEINBELIEF #CHANGHUA
#2025台灣設計展 #彰化行 #殿氣現場
