Perth Marketing Strategist

Calling all friends in the food biz 📣 Are you feeling like you’ve lost the spring in your step? Like these past 12 months have sucked the marrow from your bones? We. Hear. You. But what if you could get an instant injection of motivation, creativity and inspiration? I am excited to be collaborating with food stylist, recipe developer and all round gastronomical superstar, Kate Flower from @kateflowerfood , to offer Creative and Marketing Consultation packages for your food business. Combining our unique skillsets, we’ll help get your creative juices flowing, identify exciting new opportunities and help you leverage your marketing to bring in new business. Call us to book in a 2 hour consultation that will have you overflowing with ideas and raring to go. Following that, we can create a bespoke strategy for you with a roadmap to achieving your desired goals. We can even help implement the strategy if you need some added assistance. Get a fresh perspective and reignite the passion for your business - contact us for more details (via link in bio).

Toto, we’re not in Kansas anymore... With many of us reeling from the rapid unfolding of events and changes in our world, I thought it was timely to discuss crisis communications. Principally, why you need to action a plan immediately, what you need to say and how you need to say it. Follow my tips in the blog (link in bio) and please reach out if you need any further advice.

The horrific bushfires ravaging across our great land has been (an continues to be) completely heartbreaking. The magnitude of the devastation and loss has been almost unfathomable. And like many, I have been glued to social media and news services, watching and trying to understand a tragedy like this can unfold. It has been at times paralysing, at other times maddening and almost always utterly heartbreaking. But we have also witnessed great feats of human strength and spirit. We are seeing a national-wide community of people come together to support and care for one another. Look no further than @celestebarber and her incomparable fundraising superpowers - seriously, what a woman! Crises like these can be extraordinarily difficult to navigate as emotions are at extreme levels. This can be particularly true for businesses who still need to operate and market themselves during this period. My advice is to remember, it is not time for self-aggrandising, it’s a time to lead your community with empathy and compassion. It’s also not a time for silence, this tragedy cannot be ignored. Find a way that’s comfortable for you and your business to acknowledge the pain and devastation these fires have caused and help support our communities where you can. 📷 credit: the incredibly talented (and brave) @mattabbottphoto 🙌

Offer value ➡️ Provide value 👏 Exceed expectations 😍 = Happy customers ✅ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Simple, right?! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ BUT... are you telling people about what you do and how/why you do it? And are your customers telling other people how amazing you are? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It seems obvious a good experience would result in good feedback and positive word of mouth promotion... HOWEVER, everyone is so busy these days, sometimes we need to empower our customers to become brand ambassadors with a little reminder of exactly how they can help. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💬 Ask customers for genunine feedback and make it super simple for them to provide it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📧 Email or sms a direct link to complete a Google review, Facebook review or to provide a website testimonial. Be humble with your request, but don’t be shy about asking for their help! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ‼️ Always respond to each and every piece of feedback your receive, thanking them for taking the time to post the comment and responding if necessary to any particular issues they address in their post - you could respond with what you particularly liked about working with them etc.. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📣 Then, publish the positive comments on your social channels or use it in an ad campaign. Leverage the content across multiple platforms for maximum reach. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Social proof has never been more important, are you leveraging yours to it’s full advantage? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Like it or not? 💔 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Yep, Instagram has removed the ability to see how many ‘likes’ your post has and every man and his dog is talking about it. So, for what it’s worth, here’s my take... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I think this is a positive move for the Instagram platform and I suspect it will have a ripple effect on many others in the future. Social media can be a bleak and melancholy place to spend your time if you are impressionable or vulnerable. It is far too easy for people’s mental health to be compromised by constant comparisonitis - this is particularly true for teenagers and young adults still figuring out who they are and who they want to be. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The desire to be “popular” is not a new concept for this audience (or any audience!), but the ability to literally calculate it by number of likes certainly is. From this perspective, this is a welcome and necessary change from Instagram. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But I also believe it’s going to be a positive change for businesses. It will push businesses to deliver higher quality and more specifically targeted content. For business owners and marketers, the shift will be on creating opportunities for engagement (comments and reposts) rather than the vanity metric of ‘likes’. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ True engagement will come when you speak directly to your target audience and offer them solutions to their problems. Appealing to a broad audience with pure entertainment might gain you fast following and (previously) a high like count, but if they’re never likely to become customers (or be referrals for your business), then what’s the point? Hint: there is none. You are actually wasting your time, effort and money 💸 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What will be interesting will be whether there will be a significant shift in user behaviour around liking and commenting on posts. Will users be more likely to engage rather than passively liking and moving on? Time will tell. I certainly hope so. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Continued in comments...

I thought this post might be RTYI 😜 (and a handy reference guide for later so you might want to SAVE. IT. NOW☝🏼) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ever scroll through your social media channels and think, WTF does that acronym mean? 🤷🏼‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This might just help... 👌🏼 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ RTYI - Relevant To Your Interests AMA - Ask Me Anything BRB - Be Right Back TBH - To Be Honest TL;DR - Too Long; Didn’t Read IMHO - In My Honest Opinion GTG - Got To Go HMU - Hit Me Up NSFW - Not Safe For Work WFH - Working From Home DYK - Did You Know TBT - Throwback Thursday FBF - Flashback Friday H/T - Hat Tip LMK - Let Me Know NBD - No Big Deal SMH - Shaking My Head MOTY - Mother Of The Year ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #yourewelcome 🧚‍♀️💋😆 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Shepherd’s Warning 🔥 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Turns out getting out of your warm and cosy bed on a cold, windy winter morning has its benefits 🧡💜❤️🏃🏼‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷: @ashul 🙌🏼🏃🏽‍♂️

😴😴😴 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Currently only being sustained by coffee ☕️ and the promise of a GOT finale tonight👸🏼🤴🏼 ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Got a fav Insta filter? 🖼 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Did you know you can reorder the Instagram filters so your favourite one appears first in the scroll? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Simply add your photo, scroll all the way to the end of the filter options and find the Manage button 📲 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Click on this and remove any filters you don’t like and re-order any others by holding the three lines on the left hand side and dragging up or down. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Using the same filter on your images helps provide visual consistency for your brand ✨ Do you use the in-app filters? What’s your go-to? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷: @marion_michele ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀

5 Minute Challenge ⏱⚡️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Feeling like your message is being drowned out by the fast pace and high volume of social media? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s a quick challenge to help jump start your content ideas to get your message back on point. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💬 What problem does your business solve for your clients? 💬 What makes your solution the BEST option available over all others on the market? 📝 Write it down ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💬 Are there any impediments to buy your product or service? 📝 Write them down ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💬 How can you remove these hurdles to make your business irresistible to your ideal client? 💡 Tip: If it’s price, consider how you can ADD VALUE rather than lower your selling price or rate (as long as it’s reasonable and justifiable in the first place!) 📝 Write it down ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📲 Use these points in your content marketing. 📣 Communicate your unique selling proposition and attract your ideal client ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You may have completed this excerise before, but as the market changes and new competitors emerge, it’s always a good idea to consider how your business can pivot and evolve to stay at the top of your game. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So, what are you waiting for? Let me know in the comments below if you’ve taken up the challenge and if you’ve discovered anything new! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀

A friendly reminder... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Social media should form PART of your broader business marketing strategy 🎂 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How significant a part will depend on your target audience (remember not all platforms suit EVERY business!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It should never be your entire business marketing strategy. It’s a slice of the greater marketing cake 🍰 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Traditional marketing, comms and branding need to be in place so you know exactly what your business is and what you stand for before you start creating content for your socials. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Often clients come to me initially for advice just on their social media strategy, but for this to be most effective, the broader marketing plan needs to be considered and well-implemented. Having a holistic understanding of PR, marketing and communications means I can assist where necessary to tweak and change messaging and provide advice across all aspects of marketing ✔️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is where experience working beyond social media is so advantageous. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’re keen to find out more about how I might be able to help your business marketing strategy, please shoot me an email 📧 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷: @anniespratt ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀

You don’t need to know it all 💣💥 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You just need to know who to ask when you need a hand filling in any gaps. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And if your knowledge/skill gap is marketing and social media strategy, reach out and see if I can help. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀