IMPACT BBDO

@impactbbdo

IMPACT BBDO is a leading Regional Marketing Communications Group in the MENAPAK & Africa with more than 40 years of working with top brands.
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Weeks posts
Great agency Townhall delivered by Omnicom Advertising’s Noah Khan @noahkhan . A sharp session on how technology and data can help make stronger creative decisions before campaigns go live. 🤩 #IMPACTBBDO
28 0
1 day ago
5 trophies at the 2026 Clio Awards - the most in the region. Here’s to the most amazing teams and the bravest brand partners. #IMPACTBBDO #BBDO #ClioAwards
45 1
1 day ago
5 trophies at the 2026 Clio Awards - the most in the region. Here’s to the most amazing teams and the bravest brand partners. #IMPACTBBDO #BBDO #clioawards
47 1
1 day ago
IMPACT BBDO’s latest work in collaboration with the amazing team at Lay’s: At the FIFA World Cup 2026, it’s No Lay’s, No Game! Watch Saudi football legends battle it out to see who hosts the biggest watch party in the kingdom. #FIFAWorldCup #NoLaysNoGame #IMPACTBBDO #BBDO #Lays
14 0
3 days ago
IMPACT BBDO’s latest work in collaboration with the amazing team at Lay’s: At the FIFA World Cup 2026, it’s No Lay’s, No Game! Watch Saudi football legends battle it out to see who hosts the biggest watch party in the kingdom. #FIFAWorldCup #NoLaysNoGame #IMPACTBBDO #BBDO #Lays
23 0
3 days ago
Ghassan Kassabji, IMPACT BBDO Dubai CEO and CGO MENA, shares his thoughts on a big topic. Read the full article on Campaign Middle East. #IMPACTBBDO #BBDO
33 0
4 days ago
Our campaign for VIM in collaboration with BBDO PAKISTAN tackles a normalised practice in many Pakistani homes: domestic workers being served on seperate plates or utensils from family members, often justified under the guise of hygiene. Recognising this contradiction at the heart of its brand values and brand promise, Vim launched a creative intervention that transcended traditional activism messaging: a redesigned dinner set of 6+1 identical plates that removed the visual cue of exclusion from the dining table. The ‘No Dishcrimination Dinner Set’ delivered a 57 per cent sales uplift, while registering 377 million social media views, and leading to a 3.8 per cent advocacy lift, significantly above the 0.2 per cent regional benchmark. #IMPACTBBDO #BBDO @bbdo @unilever
27 0
5 days ago
Our Regional CCO Ali Rez will be on the jury for the 2026 APAC Effie Awards, looking out for the most effective campaigns of the year, and the creativity that sets them apart! #IMPACTBBDO #BBDO #APACEffies #effies
47 0
6 days ago
Big congrats to Rizek Jildeh at Adpro& for his nomination on the Cannes Lions Brand Experience & Activation jury! #IMPACTBBDO #BBDO #Adpro& #CannesLions
19 1
8 days ago
The ACE Report by Lürzer’s Archive is a global ranking that tracks the most awarded and consistently performing creative work from the top agencies in the world. We are proud to be the No.1 Network agency in MENA on the rankings and amongst the Top 50 in the world. Congrats to all our brand partners and our teams! #IMPACTBBDO #BBDO #LurzersArchive #ACEReport
24 0
9 days ago
6 finalists in the One Show. Most in the MENA region. Fingers thoroughly crossed. #IMPACTBBDO #BBDO #OneShow
24 2
10 days ago
The best ideas come from the boldest minds. Watching our Regional Executive Creative Director Joe Abou-Khaled, coach a room full of future creatives, reminds us why we do this. Because Big ideas change creative people before changing brands. They unlock perspectives and reshape how university students see the industry. This is #UnleashYourCreativity in action. 🚀 #BBDOCreatives #Mentorship #CreativeLeadership #CreativeIndustryLebanon @unleashyourcreativity.lb
172 8
11 days ago