Imagination

662 projects. 34 brands. 52 locations. One uniting belief. In 2025, we proved that Originality wins. By nurturing human imagination and embracing a determinedly independent spirit, we’ve driven distinctiveness, memory, and action for our partners across the globe. We didn't just deliver work; we created experiences that move people. As we look toward next year, our ambition has never been higher. We’re ready to take originality to new heights in 2026. Dive into our award-winning year: imagination.com #ImaginationGLBL #BrandExperience #ExperientialMarketingAgency #Experiential

For 100 years, @royalballetschool has defined excellence. To mark their 2026 centenary, we developed "This is" - a campaign platform built on the unfiltered reality of elite training: the grit, the passion, and the human stories behind the spotlight. Through journalistic-style photography, bold messaging, and a comprehensive activation playbook, we helped one of the world's most prestigious institutions speak to a new generation, without losing what makes it extraordinary. This is 100 years. Explore the full case study at imagination.com #ImaginationGLBL #ExperienceDesignAgency #DigitalExperience

13 awards. 7 original ideas brought to life. From Benson Boone at the Kennedy Space Centre, to our inaugural TOURISE Global Summit in Riyadh, we’re incredibly proud to share that our work across the globe is being recognised for its innovation and ambition at this year’s @eventex.global Awards. 🥇 Gold: • Conference: Imagination for @touriseofficial Inaugural Global Summit 🥈 Silver: • Brand Experience - Financial Services: Imagination for @visa Live at the Rocket Garden • Summit: Imagination for @touriseofficial Inaugural Global Summit • B2B Event: Imagination for @touriseofficial Inaugural Global Summit • Immersive Experience: Imagination for @audi Design Platform • Use of Technology: Imagination for Designing the Future of Digital Experience with @audi 🥉 Bronze: • Brand Experience - Financial Services: Imagination for @visa Payment Forum CEMEA 2025 • B2B Event: Imagination for @visa Payment Forum CEMEA 2025 • Live Show: Imagination for @visa Live at the Rocket Garden • Brand Engagement Event: Imagination for @geniussportshq : Investor Day 2025 • Event Concept: Imagination for The Adventure Park at @ford Auto Shanghai 2025 • Stand Design: Imagination for The Adventure Park at @ford Auto Shanghai 2025 • Brand Experience - Automotive: Imagination for @audi Design Platform A huge congratulations to our teams, partners and clients who helped make these experiences possible. This recognition is a celebration of the craft and passion behind every project. Read more about our award-winning work at imagination.com #imaginationglbl #experientialmarketing #tourise

What a night at Colour Factory. PLAYGRND SERIES LONDON marked a defining moment. The first international show, and a celebration of the music, creativity, and community that has driven PLAYGRND from its Toronto roots to a global stage. We're proud to have contributed to the creative work behind the scenes. Thanks also to @visa for their support of the PLAYGRND Series producers throughout. Thank you to the @playgrndseries team for the collaboration. #ImaginationGLBL #PLAYGRNDSERIES #EventMarketing #EventProduction

What’s the secret to making robots less creepy? Focus on movement, not appearance. The uncanny valley isn’t just visual. It’s behavioural: the blink, the turn, the pause. When we get those details right, people lean in. In our latest FYI (For Your Imagination) session, Georgia Blanco-Lichfield and Global Chief Strategy Officer, Tom Gray, unpack the design thinking behind Ami, @engineered_arts ’ humanoid robot and why the most accepted AI might be the one that behaves most like us. Watch to see where the line between machine and connection actually lives. #ImaginationGLBL #ForYourImagination #ConversationalAI

Meet Lauren Smith, our NYC-based Strategist, and this month's Experiences That Made Me feature. A NYC marathon finisher by day and electronic music enthusiast by night, Lauren's creative influences span college writing workshops, laser-heavy DJ sets, and the magical production world of Electric Forest. Now helping to bring Forum Fest at the Visa Payments Forum to life, she shares the moments, lessons, and a dare that just might change how you approach your work. Discover Lauren's story at imagination.com #ImaginationGLBL #ExperiencesThatMadeMe #ExperientialDesign #ImmersiveExperiences

@Visa has long been part of how fans experience the game; at Super Bowl LX, we helped them go one step further - turning fans into creators. In partnership with Visa and San Francisco artist @litoffstudios , we built The Visa Print Shop: a hands-on makerspace inside the Super Bowl fan festival where attendees designed and screen-printed their own @nfl -inspired artwork. Physical craft met digital innovation through a “Tap to Win” mobile wallet experience, with prizes ranging from NFL Store vouchers to Super Bowl Sunday tickets themselves. Over 5,000 unique artworks were made, 3,000 instant wins were unlocked, and 95% of fans left with a positive sentiment towards the brand. By championing the “creator fan,” Visa moved from payment processor to cultural enabler, leaving Super Bowl LX as the experience people were still talking about. Explore the full case study at imagination.com #imaginationglbl #nfl #brandactivation

AI never sighs. Never loses patience. Never needs a break. In aged care settings, a robot that can repeat the same conversation, warmly, endlessly isn’t just useful. It can be genuinely meaningful. In our latest FYI session, we explored one of the most human applications of AI technology and why the loneliness epidemic might have a new kind of response. Watch to see what happens when connection becomes the product. #ImaginationGLBL #ForYourImagination #ConversationalAI @engineered_arts

Solving a problem is useful. Making someone feel something is unforgettable. The most exciting space in conversational AI isn’t just functionality - it’s what happens when a brand stops being helpful and starts being genuinely engaging. In our newest FYI (For Your Imagination) session, we explore the line between utility and experience, and why the smartest brands are learning to design for both. #ImaginationGLBL #ConversationalAI #Experiential

Meet Abdullah Alrasheed, our Riyadh-based General Manager for KSA, and this month's Experiences That Made Me feature. Passionate about creating experiences that bring people together and leave a lasting impression, Abdullah has always believed the most powerful experiences are built on authenticity and human connection. Now helping shape Saudi Arabia's evolving cultural landscape, he shares the moments, lessons, and ideas that have defined his creative journey. Discover Abdullah's story at Imagination.com #ImaginationGLBL #ExperiencesThatMadeME #ExperientialMarketing

Humans are hardwired for social connection…even when the “human” is a machine. People don’t just connect with people. We connect with anything that behaves socially. For brands building conversational AI, that’s both a powerful opportunity and a real responsibility. In our latest FYI (For Your Imagination) session, behavioural expert Guy Chapniss unpacks why we’re so quick to trust machines and what that means for the brands designing them. Watch to see what happens when warmth, competence, and technology come together. #ImaginationGLBL #FYI #ForYourImagination #ConversationalAI

At what point does your brand's AI voice stop being charming and start being unsettling? We’re back with FYI (For Your Imagination) episode 2: When your brand starts talking back, our all-new podcast series. Voice creates emotional connection in a way no other interface can, but with that power comes a real question: how human is too human, and where does trust get broken? In this FYI session, we explore what it really means to give your brand a voice, and how to do it in a way people want to keep talking to. We’re joined by Imagination’s Chief Strategy Officer, Tom Gray, behavioural scientist Professor Guy Champniss, Imagination’s Global Creative Technology Director, Simon Levitt, and Georgia Blanco-Litchfield and Gavin Wilmot from @engineered_arts , alongside an unexpected guest. Dive into the full episode at imagination.com #ImaginationGLBL #ForYourImagination #ConversationalAI