to create: cause (something) to happen as a result of one’s actions
sometimes the process the is that simple.
this post is about me celebrating my small wins, because these will eventually turn into big ones. but i first must be thankful of these and those around me when the wins are small. 🙏🏽
buuuuut stay tuned something big is coming 🚀 🤫
Over the past few weeks I challenged myself with a creative experiment.
I built a full campaign system for Starbucks using only AI tools.
Not just a single image.
A complete campaign rollout:
• Brand imagery
• OOH & print
• Digital placements
• A :30 commercial spot
• A full visual system
I wanted to test something that a lot of creatives are asking right now:
Will AI kill creativity?
After building this project from scratch, my answer is simple:
No.
But it will change how we work.
Even using AI, this campaign was extremely hands-on.
I still used the Adobe Suite heavily:
Photoshop
Premiere
Illustrator
InDesign
The tools are evolving — but the fundamentals remain the same.
Taste.
Concept.
Storytelling.
Creative direction.
AI doesn’t replace those things.
If anything, it raises the bar.
Over the past few weeks I challenged myself with a creative experiment.
I built a full campaign system for Starbucks using only AI tools.
Not just a single image.
A complete campaign rollout:
• Brand imagery
• OOH & print
• Digital placements
• A :30 commercial spot
• A full visual system
I wanted to test something that a lot of creatives are asking right now:
Will AI kill creativity?
After building this project from scratch, my answer is simple:
No.
But it will change how we work.
Even using AI, this campaign was extremely hands-on.
I still used the Adobe Suite heavily:
Photoshop
Premiere
Illustrator
InDesign
The tools are evolving — but the fundamentals remain the same.
Taste.
Concept.
Storytelling.
Creative direction.
AI doesn’t replace those things.
If anything, it raises the bar.
