[IBWSS USA] - Part 2 of the IBWSS San Francisco 2026 agenda goes deeper into how the trade is actually building, selling, and scaling portfolios today.
These sessions focus on distributor decision-making, private label as a loyalty and data engine, on-premise buying dynamics, the role of trade associations in tariffs and advocacy, and how AI is already being used to build smarter sales pipelines.
This is about execution, how products move through distribution, how buyers think, and how suppliers stay competitive in a changed market.
New World. New Consumer. New Economics.
Join us July 28–29, 2026 at the San Francisco Conference Center.
Registration link in bio.
Cover image: Nick Scarff, CEO & Co-Founder, Cunning Spirits Merchants, Formerly Master Blender & VP Business Development, Next Century Spirits
@nextcenturyspirits | @cunningspiritsmerchants
Statesville Contract Distilling at IBWSS USA 2026 🌟
From bulk whiskey production to private label and contract distilling, Statesville Contract Distilling continues to be a key player powering spirits brands across the U.S. and beyond.
In this clip, Pete Barger, Founder & CEO, shares why IBWSS is an important platform for connecting with buyers, partners, and brands looking to scale their spirits programs.
Catch him live as a speaker at IBWSS 2026, alongside the Statesville team including Samantha Harpst, on the show floor.
📅 July 28–29, 2026
📍 South San Francisco Conference Center
Grab your badges via link in bio.
@sidpatelbtn | @beveragetradenetwork
As the year wraps up, here’s a look back at IBWSS San Francisco 2025 🎄
What you see here are a few voices from the floor.
What you don’t see are the many conversations, meetings, and deals that made the show work.
IBWSS succeeds because the industry shows up, exhibitors, buyers, speakers, and partners who come ready to do business.
Thank you to everyone who was part of it.
We’ll be sharing the IBWSS USA 2025 numbers next.
Happy holidays.
Looking ahead to 2026 âť„
@sidpatelbtn | @beveragetradenetwork
Meet Our 2026 Exhibitor: Blue Label Packaging Company
Blue Label Packaging Company has been creating premium custom labels and packaging solutions since 1957, helping brands build strong shelf presence and memorable first impressions.
With fast five-day turnarounds, advanced printing capabilities, and a strong focus on quality and service, they work with beverage brands looking to elevate their packaging and move quickly to market.
From custom printing to standout label finishes, Blue Label combines experience, speed, and innovation to support growing wine and spirits brands.
Meet the team at the 2026 International Bulk Wine & Spirits Show.
🗓 July 28–29, 2026
📍 South San Francisco Conference Center
👉 Register now at ibwsshow.com
@sidpatelbtn | @beveragetradenetwork
At IBWSS 2026, two of the most commercially influential winemaking leaders in the U.S. take the stage to talk about how retail-first wine programs are actually built, not in theory, but in practice, at scale, under real margin pressure.
🍷 Emily Haines - Winemaker, Trinchero Family Estates
🍷 Deb Juergenson - Chief Winemaking Officer, Bronco Wine Company
This session will get into the decisions that actually matter:
→ How do you engineer a wine backward from a retail price point?
→ How do you maintain quality and consistency when volume scales?
→ What do today's retail buyers actually expect from a private label partner?
If you are building retail programs, advising buyers, or simply paying attention to where this industry is heading, you want to be in this room.
📌 Private Label & Retail Exclusives: How Winemakers Build for Retail First
🗓 July 28–29, 2026 |📍 South San Francisco Conference Center
🎟 Secure your passes → link in bio
@sidpatelbtn | @beveragetradenetwork
[IBWSS USA 2026] – Retail, Hospitality & Beverage Buying Leaders Taking the Stage
From retail chains and hospitality groups to sourcing and production, IBWSS 2026 brings together the people shaping how wine and spirits move through today’s market.
🍷 This year’s speaker lineup includes:
• Steve Beckner, CSW – Wine & Spirits Buyer, Grocery Outlet
• Todd Azevedo – Wine & Grape Broker, Partner at Ciatti
• Rachelle Carandang – Senior Manager, Product Development & Sourcing Beverages, Sam’s Club
• Thomas Gregory – Vice President & Corporate Director of Food & Beverage, Pacifica Hotels
• Will Whalen – Senior Account Manager, Ultra Pure LLC
Alongside leaders from Winebow, Southern Glazer’s, Celebrity Cruises, IHG Hotels & Resorts, Virgin Voyages, Archer Roose, Tennessee Distilling Group, Rack & Riddle, Naked Wines, Trinchero Family Estates, Bronco Wine Company, and many more.
🌎 Expect conversations around sourcing, retail trends, hospitality beverage programs, private label, bulk wine & spirits, packaging, logistics, AI, and where the industry is headed next.
📍 Join the industry in San Francisco on July 28–29, 2026
👉 View the full conference schedule and secure your passes via the link in bio
@sidpatelbtn | @beveragetradenetwork
Copper & Kings is coming to IBWSS 2026, and if you're building a spirits program, you'll want to meet them.
They're an independent, family-owned distillery out of Louisville, Kentucky, crafting American brandy and apple brandy the right way - fresh fruit, American wine, aged in used bourbon barrels, no added sugar, no shortcuts. Bold, fruit-forward, and built for both blending and standalone programs.
Whether you need small-batch runs or scalable bulk supply, they have the flexibility to work with you. And if private label or custom programs are on your radar, they're a strong partner to have in your corner.
Meet them in person at IBWSS 2026 - July 28–29 at the South San Francisco Conference Center.
Link in bio to grab your passes.
@sidpatelbtn | @beveragetradenetwork
[IBWSS USA 2026] – Speaker Announcement – Katherine Wojcik
We’re pleased to welcome Katherine Wojcik, Director of Programs + Partnerships for Luxury & Lifestyle Brands at IHG Hotels & Resorts, as a speaker at IBWSS San Francisco 2026.
🍷 A Certified Sommelier and Certified Specialist of Wine, Katherine leads beverage strategy across 100+ hotels, restaurants, and bars within IHG’s luxury and lifestyle portfolio, shaping everything from wine and spirits programs to national promotions, partnerships, and guest experiences.
💡 Her experience across Marriott, Kimpton, and now IHG offers valuable insight into how large hospitality groups evaluate suppliers, build beverage programs, and create experiences that resonate with today’s guests.
📍 Catch her live in San Francisco on July 28–29, 2026
👉 Save early, book your badges via the link in bio
@sidpatelbtn | @beveragetradenetwork
May 1st is almost here, and if Sauvignon Blanc Day doesn't have you thinking about your next bulk SB program, we need to talk. 🍷
Sauvignon Blanc isn't just a variety, it's a bulk wine category powerhouse.
Global demand for SB continues to climb, with New Zealand and California leading export volumes. In the bulk wine market, it remains one of the top 3 most traded white varietals worldwide, and for good reason. Buyers want consistency, aromatics, and price-point flexibility. The right supplier partnership is everything.
If you're building or scaling a Sauvignon Blanc program in 2026, you need to be in the room with the people who can actually deliver.
At IBWSS 2026, meet the bulk and private label suppliers doing exactly that:
- Seifried Family Winegrowers
- Horse Heaven Wine Company
- Welner Wines
- Four Feathers Wine Services
- Rocks Custom Wines
This is where serious buyers source. Don't miss it.
📅 July 28–29, 2026
📍 South San Francisco Conference Center
đź”— Grab your passes at ibwsshow.com, head to link in bio.
🌍 Earth Day | Sustainability in Focus at IBWSS
In the frame, our 2025 panel on “Sustainability: Adapting to the Changing Consumer, Buyer and Climate.”
With insights from leaders across sourcing, packaging, and bulk wine logistics, including Michael Hoefling (Spring Mountain Vineyard), Tyler Schnorr (Fast Track Packaging), Duncan Marks (NexTerra Wine Company), and Rich Bouwer (Free Flow Wines), the conversation made one thing clear: sustainability is no longer a side conversation. It’s directly tied to buying decisions, supply chain strategy, and long-term commercial viability.
As we head into IBWSS 2026, the conversation continues.
This year, we bring focus to “Sustainable Packaging: Environmental Impact, Closures & Smart Sourcing Decisions”, featuring Patrick Spencer (Natural Cork Council) and Peter Hladun (Cork Supply & Tonnellerie Ô), diving into how packaging and closures influence both sustainability outcomes and business performance.
👉 Join the conversation at IBWSS 2026
View the full conference schedule and secure your passes, link in bio
@sidpatelbtn | @beveragetradenetwork
🎥 From the Webinar: Screw cap vs. Natural Cork, which one actually keeps your wine fresher for longer?
In this clip, @sidpatelbtn sits down with Patrick Spencer to unpack a common assumption in the wine world:
Do white wines really need screw caps because they’re consumed earlier?
Patrick challenges this idea, asking a simple question: Where’s the data?
He explains that natural cork performs just as reliably as screw caps in preserving wine quality, pushing back on long-held industry beliefs.
đź’ˇ A must-watch moment for anyone thinking about packaging, perception, and science in wine.
▶️ Watch the full webinar now on Beverage Trade Network’s YouTube channel
🍷 Patrick Spencer is also a featured speaker at the International Bulk Wine & Spirits Show
📍 Catch him LIVE at IBWSS, RSVP via link in bio!
#WineIndustry #SustainablePackaging #NaturalCork #WineEducation #IWSS #BeverageTradeNetwork #WineReels #PackagingMatters