IAPI

We are delighted to announce the participants of the 2026 Female Futures Fund programme, sponsored by Diageo Ireland. Now in its seventh year, the programme now places greater emphasis on leadership development, peer connection, and equipping women in the industry with the tools needed to lead in today’s business environment. Following a competitive selection process we are delighted to announce the following participants: Alvy Burke, Senior Client Manager, @forsmanbodenfors.dub Anne McNamara, Senior Offline Planning & Investment Manager, @dentsu Ciara Griffin, Senior Art Director, @goosebump_agency Dee Campbell, Associate Director, @edelmanireland Ellie Bradshaw, Business and Operations Director, @verveliveagency Hannah Finnegan, Senior Account Manager, @tbwa_ireland Jenny Whelan, Account Director, @plutotheagency Kasia O’Leary, Creative Strategist, @accentureireland Kate. O’Leary, Managing Partner, @wppmedia Lina Meshael, Strategy Director, @wppmedia Louise Quigley, Creative Design, @droga5dublin Lynn Callan, Business Director, Spark Foundry, part of @coreirl Niamh O’Shaughnessy, Strategic Planner, @publicisdublin Sarah Gray, Multimedia Designer & Art Director, @oliver_ie Yvette Poufong, Account Director, @omnicommedia

On Friday we continue our Effectiveness Year programme with a webinar on one of the most important new pieces of effectiveness research in the industry. Join Andrew Tindall of @system1group for a fireside chat on The Creative Dividend — new research developed by System1 and Effie Worldwide exploring how creative quality and media investment combine to drive commercial growth. 📈 We’re delighted to have Richard Curran, presenter of RTÉ’s The Business, moderating the discussion. Expect strong opinions, practical insights and plenty of opportunity for audience Q&A. 📅 Friday 17 April 🕘 9:30 – 10.30am 📍 Online Free for Iapi members | €50 for non-members Register now via the link in our bio.

Iapi is proud to announce Polly Buckley, a final year Illustration student at @ncad_dublin is this year’s worthy recipient following a rigorous deliberation process led by a global selection panel of industry experts. Polly was selected from an Irish shortlist of three finalists by a jury in Cannes. 🔆 The Roger Hatchuel Student Academy is a 6-day global learning experience at @cannes_lions International Festival of Creativity, designed for students in their last year of education. 🎓 Since 2003, the Academy has been inspiring the next generation of creative leaders by giving them the tools, knowledge and connections they need to explore different creative avenues and launch their careers in the advertising and creative communications industry. 💪 Speaking on the experience, Polly said: "I was really surprised when I got the call! I first heard about the Roger Hatchuel Student Academy through my college, and with my bachelors graduation on the horizon I really wanted to gather as much industry experience as possible in the early stages of my career. It felt like a bit of a shot in the dark applying. as I had no idea what my chances were, but I knew I had to give it a go. It’s a chance to work with other creatives from around the world.”  You can view Polly's work via the link in bio.

We are delighted to announce the 14 exceptional young talents who are the winners of the prestigious 2026 Irish Young Lions competition. 🏆 They will go on to compete in the global Young Lions Competition, part of the @cannes_lions International Festival, taking place in June. 🌞 Commenting on the announcement, Siobhán Masterson, CEO of Iapi said “Iapi is committed to supporting the next generation of industry talent through the Cannes Young Lions competition, where Ireland’s brightest early-career professionals gain invaluable global experience and exposure.” Our 2026 Young Lions are: 🔹 Design: Lara Fagherazzi and Jamie Craig, @coreirl 🔹 Digital: Emily Wilson and Rhea Chhaya, @omnicommedia 🔹 Film: Ciara Murphy and Niamh Aremband, @droga5dublin 🔹 PR: Ciara Farrell and Eve McSweeney, @harris_pr 🔹 Print: Hannah Murphy and Kate Dempsey, @tbwa_ireland 🔹 Media: Dillon Dsouza and Lana O’Kiersey, @coreirl 🔹 Young Marketers: Darragh Spain and Fardosa Flanagan, @123.ie_insurance The Irish Young Lions Competition is supported by @smurfitwestrockcompany Read more about this year’s winners via the link in our bio. 🔗 The 2026 Young Lions winners were photographed by @conorspix

There’s just over two weeks left to apply for Female Futures Fund 2026, the leadership development programme created by Iapi and sponsored by Diageo Ireland. If you’re considering applying, or know someone in your organisation who would benefit from the programme, all the information is in our bio. Watch the video to hear from past participants and learn more about the impact of the programme! 🌟

We’re pleased to announce the talented teams shortlisted for the 2026 Irish Young Lions Competition who worked on the Media Literacy Ireland brief this year! 🦁 Congratulations to the outstanding teams selected for the shortlist 👏🏻 Swipe to see who made it this year! 👉 @cannes_lions @accenturesong @coreirl @droga5dublin @publicisdublin @zenith_ireland @publichouse.ie @omnicommedia @thinkhouse @forsmanbodenfors.dub @starcomireland @omd_ireland @edelmanireland @harris_pr @legacy_comms @tbwa_ireland @boysandgirlsltd @connellypartners @allianzireland @123.ie_insurance

New research revealed at our Gender in the AI Era event shows growing concern around AI-generated images of women. 🔷 66% say they promote unrealistic beauty standards
🔷 56% believe they harm women’s body image more than men’s
🔷 Confidence in spotting AI imagery is still mixed As AI becomes more embedded in media and marketing, the creative industry has a key role to play in ensuring responsible and authentic representation. We also launched the Female Futures Fund 2026, sponsored by @diageo Ireland - supporting women into senior roles in our industry. Applications are now open, closing on April 10th.

Proud to launch our Effectiveness Year 2026; a dedicated programme designed to strengthen the role of marketing as a driver of real business growth 📈 Thanks to all who contributed to our sold-out event yesterday ✨ The Effectiveness Year is delivered in partnership with RTÉ and supported by @allianzireland , Ipsos B&A and @anpostofficial Read more about our Effectiveness Year and save the date for our Future of Effectiveness Conference on October 20th via the link in our bio 🔗

Iapi is delighted to announce the appointment of Niall Carty as Director of Public Affairs. 📢 This is a new role within Iapi and part of the forward-looking executive team who will deliver on Iapi’s strategic priorities. Niall will lead Policy, Regulation, and Public Affairs delivering information and advisory services to members, as well as proactively influencing key external stakeholders on policy and regulatory affairs. Niall joins Iapi from Coimisiún na Meán where he was responsible for regulations relating to commercial communications for broadcasters, video-on-demand providers and online platforms established in Ireland. 🇮🇪 Welcoming his appointment, Siobhán Masterson, Iapi CEO said ”We are delighted to announce the appointment of Niall Carty as Director of Public Affairs at Iapi. This appointment signals our strong intention to externalise our member representation, enhance the reputation of our industry to those who shape our operating environment and deliver professional advisory services to our membership." 💯

We are delighted to introduce Media Literacy Ireland as the official client partner for the 2026 Young Lions competition, revealed this morning at our briefing hosted by @droga5dublin @accentureireland 🦁 Iapi’s Irish Young Lions programme is sponsored by Smurfit Westrock. Best of luck to all competitors this weekend! @bemediasmart_ @cannes_lions

⏰ LAST CHANCE TO REGISTER! Entries for Cannes Young Lions close at 12PM tomorrow, Wednesday 25th - don’t miss your chance for a career-defining opportunity to compete on the global stage at @cannes_lions . If you want to take part, you must be from an Iapi member agency (excluding the Young Marketers category) - but there’s still time to join. Interested? Email [email protected] to become an Iapi member and secure your teams place before the deadline. Registration details can be found in our bio.

Watch the official 2025 Young Lions video from @cannes_lions International Festival of Creativity and imagine Ireland on that podium in 2026 🇮🇪🏆 As the National Representative, Iapi is proud to launch our most ambitious programme yet in partnership with @smurfitwestrockcompany , with enhanced training, mentoring and support to give our teams every advantage on the global stage. 🌍 There's only one week left to register your teams  by 25 February at 12pm. 🗓️ Register your team now via the link in our bio.