Social doesn’t reward subtle. It rewards impact. These Butterfinger spots were built to punch in the first second and still reward a second watch. High-contrast motion. Dense flavour cues. A playful wink that keeps it from feeling too precious. Because at the end of the day, it’s breakfast candy. And that deserves to be loud.
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CRISPETY. CRUNCHETY. CINNAMON-Y.
Great food motion lives between precision and mess. We tested syrup viscosities to get the right stretch. Ran multiple simulation passes to dial in crumb behaviour. Played with lighting setups to hit that golden-hour-breakfast glow. We leaned into simulation, macro photography, and hyper-graphic compositions to amplify the sensory experience. The goal was simple: make your thumb stop. Make your mouth water.
When Butterfinger launched its French Toast flavor, we were brought in to help turn maple-soaked nostalgia into scroll-stopping motion. Eight social films. Eight micro-worlds. Each one built to feel indulgent, tactile and just slightly unhinged in the best way.
Credits
Creative Directors: Dave Greene & Ron Gervais
Production Company: IAMSTATIC
Senior Producer: Nicole Labbe
3D Animation / Simulation: Dave Greene, Chris Crozier, Marcin Porebski, Lorne Kwechansky
Motion Design: Ron Gervais & Julia Deakin
Modeling / Texturing: Chris Crozier, Sarah Séguin, Maude Côté, Olavo Chavas
Compositors: Steven Hollman & Dave Greene
Client: Butterfinger
Agency: Anomaly
Producer: Megan Flett
Art Director: Chris Stapleton
Copy Writer: Liam Haggarty
Wayward is about resisting the forces that try to flatten who you are. It’s about generational pain, institutional pressure, the raw chaos of adolescence. For a story that honors the complexity of being human, the most authentic thing we could do was create the titles the same way—with our hands, through experimentation, embracing outcomes we couldn’t fully control, and sculpting those outcomes into something that served the story.
Manipulating Polaroid photo emulsion with chemicals mirrors the psychological manipulation that the teens endure at Tall Pines Academy. Both take something raw—a captured memory or a developing mind—and distort it under external pressure. The vibrant image becomes blurred and broken, just as individuality is shattered and reshaped into something unrecognizable.
Netflix and the show creators supported an unusual analog approach when they could have asked for something safer. That trust made the difference. We’re immensely proud of the craftsmanship that went into this project.
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Bleach. Household chemicals. Heat. Fire. These aren’t typical tools for a title designer but for Wayward, they became the perfect instruments to visualize psychological manipulation and the destruction of identity.
At a moment when content creation increasingly leans toward digital efficiency, these titles argue for the irreplaceable value of work made by hand—with intention, experimentation, and care.
We wanted something hand-crafted, something that carried the marks of human hands. We reflected back on the chaos and DIY spirit of teenage art-making in the late ’90s and early 2000s—perfectly aligned with Wayward’s 2001-2003 setting—and unearthed old photography techniques: Polaroid emulsion lifts, pigment transfers, aggressive analog experiments.
For more BTS check out the case study on iamstatic.com
In early 2025, we designed the main titles for Wayward, Netflix’s psychological thriller that became the #1 globally streamed show in its first two weeks.
The series follows two teenagers, a local police officer, and the sinister head of Tall Pines Academy—a school for “troubled teens”—that explores themes of trauma, generational issues, and institutional abuse.
Wayward launches each episode with an intense cold open that grabs the audience instantly. We needed titles that could interrupt that momentum without breaking it—or rather, that could be an interruption in a way that felt intentional and unsettling.
What started as a far-reaching creative exploration evolved into something unexpected: eight unique title cards, each running less than five seconds, created by destroying Polaroid photographs with household chemicals, heat, and fire. Keep an eye out for our BTS.
Credits
Creative Director: Julia Deakin
Design + Animation: Julia Deakin
Production Company: IAMSTATIC
Executive Creative Directors: Ron Gervais, Dave Greene
Senior Producer: Nicole Labbe
Client: Netflix
Executive Producer, Creator & Showrunner: Mae Martin, Ryan Scott
Executive Producer: Euros Lynn
Post Production Executive Producer: Andrea Glinski
Visuals were created to represent the Southeastern Conference with confidence and clarity. Crafted to feel iconic in the moment and timeless in the years ahead.
Because there isn’t one thing that makes the SEC special, there are a million different things.
Process is the soul of our craft. From rough layouts to precise 3D models, we treated each school as a hero moment. We pushed materials, textures, lighting and the camera until every moment felt grounded and alive.
Our team created over 200 unique assets representing all 16 schools. Every element was backed with intensive research to ensure each model was accurate. We studied mascots, landmarks, typography, traditions and the visual language that each school holds close. Pride lives in the details, so we ensured we got those details right. What began as inspiration and observation grew into sculptural designs built for impact on any screen.
The SEC is more than sport. It’s heritage. It’s a spectacle. It’s the roar of Saturday crowds and the pride that stretches across states.
In the heart of the South, tradition runs deep and competition never sleeps. For this project, we tapped into that energy.
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Credits
Director: IAMSTATIC
Creative Director: Ron Gervais, Dave Greene
Production Company: Bodega Studio
Executive Producer: Clint Goldman
3D Animation: Dave Greene, Marcin Porebski, Steven Hollman, Ron Gervais, Chris Crozier, Ollie Zhai
Lighting & Rendering: Dave Greene, Steven Hollman
Layout: Steven Hollman, Dave Greene, Chris Crozier
Modeling: Marcin Porebski, Chris Crozier, Ollie Zhai, Steven Hollman, Dave Greene
Compositors: Steven Hollman, Dave Greene
Senior Producer: Nicole Labbe
Agency: TRG
Client: SEC
As part of our early pitch-level exploration, we shared this crow silhouette design. It resonated with several producers, and although the general hunch was that it wasn’t quite right for this show, we were asked to try to to keep it alive. We whipped up a few super rough animation tests, and a little conceptual mood board.
In the end, despite the preliminary nature of these tests, we knew it just wasn’t the right fit for the show and we let it go—but that didn’t stop us from turning this design into an art print and gifting it to the team as a special memento.
A massive amount of exploration went into this project—testing various directions to find the right tone and balance for the wordmark, while also shaping ideas for how it might move and what story we were trying to tell.
Given the passion and extensive effort our team poured into this work, we couldn’t bear to simply close the book without sharing more of the story.
Here’s a peek behind the curtain, and at the scraps on the cutting-room floor.
A co-production with Hulu and Disney+, The Twisted Tale of Amanda Knox “centers on Amanda Knox’s harrowing journey after being wrongfully imprisoned for her roommate’s murder, her battle to prove her innocence and regain her freedom” (IMDb).
After several rounds of exploration, iterations, roads travelled, possibilities explored... we landed on this simple typographic treatment. Serious enough to hold the weight of the story, with tonal currents that quietly steer the audience toward the ‘twisted’ truth.
Credits
Executive Creative Directors: Ron Gervais & Dave Greene
Creative Director, Designer, Animator: Julia Deakin
Senior Producer: Nicole Labbe
