From the storefront to the scroll📱@plgrnd.ist
We created a new identity to help Playground enter a new market with confidence — one that leans more toward contemporary fashion than pure basketball, and feels at home in Istanbul. The emblem is its main identifier built to stand out everywhere, from tiny icons to bold storefronts.
We carried the identity into the store’s website, giving it the same visual energy and building on it with lines that structure the pages and echo basketball court markings.
Follow the link in bio for the full case ↑
Branding
Art Direction: @philliptretyakov
Design: @anna_kolysheva
Brand Mark Design: @keith__dd
Project-manager: @vanota
Agency Partner: @valerakozhanov
Web
Creative Direction: @postviolet
Art Direction: @tavimelnikova
Web Design: @iamdash.a
Case Study
Art Direction: @stefanlashko@obnimaynejno@philliptretyakov
Design: @almost_design_@anna_kolysheva@iamdash.a
Photos & Videos: @artemsreturn
Motion Design: @rstn.sd
Text Editing: @etorudaia
#eshgruppa #basketball #branding #webdesign
here’s a part of my music video I did recently. abstract gradient animations represent a mysterious atmosphere of a deep and slightly anxious dream
music: luke vibert — liptones
curated by @playerfh
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#motiondesign #motion #aftereffects #motiongraphics #animation #gradient #gradientanimation
