IA Collaborative

Join us in attending the Northwestern Mutual Women in Tech Conference on December 1! IA Collaborative co-founder + co-CEO @kathleenbrandenburg_ will share insights on “Cultural Adoption of the Human Centered Design Mindset,” in conversation with other forefront women leaders in technology. This virtual event is an opportunity to #cometogether for a day of learning, sharing, and connection, all focused on advancing the presence and power of women in tech. Register via our Linktree in bio – and tune in at 9:35am CST! #humancentereddesign #designinnovation #nmwitconference #cometogether #techlookslikeme #womenintechconference #womenintech #NMtech #northwesternmutual

Our co-founder + co-CEO @kathleenbrandenburg_ was recently featured on @thevisiblevoicespodcast hosted by Resa E Lewiss, MD, talking all things #humancentereddesign for positive health outcomes. “Things like inconvenience, fear, anxiety...these are the things that make people drop out of clinical trials,” shares Kathleen on the podcast. “And they're all #design challenges to be solved.” An early pioneer of human-centered design, Kathleen is also a champion of the IA maxim: “Live the Problem to Design the Solution.” This can–and has–meant suiting up in PPE in a high-temperature environment to uncover the lived experience of aid workers, such as when IA Collaborative developed innovative CORE cooling packs for those fighting Ebola on the frontlines (slides 2 + 3). Or lacing up to run alongside elite athletes in pursuit of better fitness devices. Or scrubbing into the OR to directly observe how surgeons navigate an operation. There’s no shortage of insights to be gained from contextual observation, and this has long stood as a key tenet of IA Collaborative’s approach to design. “What design does is [allow us to] look systemically at everything,” explains Kathleen. “We look at all Five Human Factors; we don't just think about the physical issues...We think about the social, the cognitive, the emotional, the cultural. And when we approach things this way, we have a lot more success.” Learn more and get the link to the podcast episode via our Linktree in bio!

Thrilled to see @kraemerdan presenting on the “State of Design + Business 2023” at the Design Thinking Conference hosted by @designinnovationglobal ! 🙌 “The design mind is an unfair advantage in business. [Design thinkers] hold the missing piece to CEOs achieving their agenda.” - @kraemerdan 🧩 Combining 20+ years of high-impact engagements with leading brands across industries, Dan’s keynote synthesizes the 3 pervasive CEO initiatives that innovators and growth leaders need to be focused on NOW: 💥 Subscribed services that normalize recurring revenue 💥 Building more direct relationships with consumers 💥Accelerating in-market innovation for a seamless CX Where do you most want to see design innovation take off (VR-powered marketplaces? Fully customizable healthcare plans? Something else??) Let us know in the comments!

Last week was global innovator Nike ‘s JDI (‘Just Do It’) Day: A celebration of Nike’s innovation and impact. Members of the IA Collaborative team were on campus at Nike global headquarters, feeling the Just Do It spirit and connecting with the innovative minds creating the #futureofsports. When we reflect on leaders that combine business thinking + a deep understanding of their consumer + a future-focused drive, it’s safe to say… No one (just) does it quite like Nike. Congrats on creating the future of sport for more than 50 years!

Curious about how business leaders can go beyond empathy and leverage the truly transformative principles of #inclusivedesign? 🔗👥 Read the latest @fastcompany piece by IA Collaborative partner Katie Schlott via our link in bio! #humancentereddesign #businessstrategy #designinnovation

At IA Collaborative, our mission is to design the future of human experience in ways that empower individuals and communities to live healthier, safer lives. This is what it looks like when we’re “living the problem to design the solution” for the most deserving patients in healthcare. ➡️ What does an ideal care experience look like for international patients visiting the United States? ➡️ How might we transform the patient experience from a “receiving of care” model to one in which a patient is an informed, empowered self-advocate? ➡️ What emerging technologies can we leverage to improve the international patient journey outside of the clinical care experience? Want to see more of IA’s work on Digital Health? Click the link in bio! #livetheproblemtodesignthesolution #researchiscreative #designthefutureofhumanexperience #digitalhealth #futureofhealth #patientexperience #servicedesign

At IA Collaborative, we don’t just cite our maxims. We live by them. These guiding principles energize and propel us forward in realizing our mission: To design the future of human experience by elevating design as a strategic business advantage. To marshall our multidisciplinary might and transform INSIGHT → ACTION. Our Maxims: 01 / Lead the Forefront of Design 02 / Live the Problem to Design the Solution 03 / Insight to Action 04 / Always Learning 05 / Make It Now 06 / Own the Impact 07 / Lead With Realism + Optimism 08 / Collaborate Generously 09 / Embody the Strategic Value of Design 10 / Know the Business of the Business Which one (or more) informs your work? Your worldview? Which couldn’t you live without? Let us know in the comments below. . . . // Ready to join a team of creative and strategic collaborators? Explore our open roles via the link in our bio!

sideXside week means: Exploring new contexts. Re-imagining established systems. Designing for a more inclusive #futureofwork. (Interactive design by @mdshaub 🙌🏼) // Ready to co-create work that works for you? We’re hiring! Explore open roles via the careers link in our bio. #forefrontofdesign #interactiondesign #visualdesign #UXdesign #careers

Head in the 💭, but side by side // This week we’re celebrating @iacollaborative sideXside and bringing together our team for 3 days of learning, inspiration, and intentional collaboration. Our Chicago office makes for the ideal live prototype to explore the #futureofwork with #hybrid learning seminars, case studies, and brainstorms that incorporate in-person and distributed teammates. Because distributed doesn’t have to mean disconnected. // Check out our “sideXside” highlight for more, or the link in our bio to discover open positions. #innovationdesign #humancentereddesign #forefrontofdesign #insighttoaction #collaborategenerously #alwayslearning #designcareer #innovation

We’re bringing all team members to the @iacollaborative office for our first-ever sideXside event: 3 days of learning, inspiration and connection April 19-21. As we grow - and with many of our team members distributed across the country - we’re dedicated to creating intentional collaboration experiences like this throughout the year. Stay tuned for more as we gear up for the first-ever SXS! Want to learn more about our growing team? Visit our careers page to peruse #openroles - link in bio. #futureofwork #collaboration #CollaborateGenerously #culture #hiring

Calling all #visual and #interaction designers! @iacollaborative is growing in leaps and bounds this spring. We’re tackling fresh #design, #innovation and #socialimpact challenges for top brands— from athletics, to cannabis, to healthcare and more. At IA, designers play a strategic role in all stages of the innovation process, collaborating on everything from research and strategy to product and experience design. Join a team of passionate creators and brilliant strategists who lead the forefront. Careers page + open roles linked in bio. #hiring #interactiondesign #ixd #visualdesign #designer #digitaldesign #productstrategy #creative #uxdesign #ui #careers #designjobs

In celebration of #internationalwomensday, check out this recent conversation btw @iacollaborative Partner Katie Schlott and Bill Staikos of the @becustomerled podcast! Katie talks about #inclusivedesign and why it’s important, why she started the Design for Women capability at IA, and the major #innovation opportunities companies have to address the needs of all women...for the benefit of all. To listen to the episode, hit the link in bio.