95% of businesses in digital advertising are already using AI.
Today, we’ve launched Powering Growth: a new whitepaper exploring how AI is already driving productivity, creativity and growth across the industry. The new research shows how AI could unlock an additional £12 billion in annual revenue for the UK digital advertising sector if the right conditions for innovation and investment are in place.
Read the full whitepaper here: /powering-growth
Podcasting continues to evolve rapidly, from audio-first formats to video-led shows, changing audience behaviours, and new commercial models.
This new research from the Reuters Institute explores how publishers are adapting to the next phase of podcasting, and we’re pleased to se James Chandler contributing to the conversation.
A fascinating read for anyone working across media, publishing, advertising, and audio,
A standout moment from this year so far: our CEO Jonathan Mew featured in The Guardian sharing perspectives on creativity, human insight, and the future of marketing in the age of AI.
AI is reshaping advertising fast. Are you keeping up?
Join us this May for our AI Growth Summit: a fast-paced day of expert insights, live demos, practical takeaways, and fresh thinking on how AI is transforming the industry.
From agencies and brands to publishers, media owners, and tech platforms, this is where the industry comes together.
And the best part? Members attend for free. Book your tickets on our website!
Audio is having a moment 🎧
In this IAB UK Podcast episode, James Chandler and Jenny Haggard unpack Spotify’s new research: The Sound On Era - exploring trust, personalisation, attention, and what makes audio advertising truly connect.
Plus, a few behind-the-scenes moments that were just as fun as the episode itself 👀
Listen now on Spotify or watch on YouTube!
Big ideas.
Bold conversations.
Brilliant people.
Here’s a glimpse of the energy from Leadership Summit 2026, where leaders from across the digital advertising industry came together to discuss the future of our industry. 🎥
#IABUK #LeadershipSummit #DigitalAdvertising #FutureOfAdvertising #Leadership
AI as “an extension of our brains”. Smart glasses making ads more personal. By 2030, discovery won’t just be search – it’ll be seamless, predictive & hyper-personalised 🪄
James Chandler, Phil Rowley & Shruti Dube explore how AI & wearables are changing the way we find, choose & interact with brands – and what advertisers need to do to keep up.
🎧 Watch or listen to the final episode – link in bio!
The countdown to 1 October is on!
For anyone working on advertising campaigns for Less Healthy Food (LHF) products, there’s a new campaign to help you understand the incoming restrictions 🙌
From 1 October, ads for identifiable LHF products should not be shown via paid-for online advertisements at any time, or on Ofcom-licensed TV and Ofcom-regulated on-demand services before the watershed.
Prepare by using the campaign’s guidance to key resources, including online training, to help your campaigns meet the industry agreement from 1 October.
We're supporting this joint initiative along with the Advertising Association, ISBA, the IPA, AIA, PPA, Magnetic Media UK and IMTB.
Find out more via the link in our bio or stories 🔗
By 2030, the classic marketing funnel will be gone, replaced by retail-first ecosystems where brand building & conversion collide. James Chandler, Claire Trbovic and Simon Andrews discuss immersive in-store screens, long-tail data and why collaboration will be key 🔑
📲 Watch or listen now via the link in our bio 🔗
Festival-loving 40-somethings. Cash-rich Gen Zers buying designer handbags alongside Shein hauls. People working longer, retiring later – and expecting brands to do better 👵👟
By 2030, age-based targeting will be history. James Chandler, Lisa Boyles & Kristie Naha-Biswas reveal why values & behaviours – not demographics – will drive effective advertising.
🎧 Listen or watch now – link in bio!
📺 Tomorrow, Today Ep 3: TV is not dead. It’s just different.
What does television look like in 2030? Spoiler: it’s very much alive – just not as you know it. Forget the days of one-size-fits-all primetime. The TV of the future is faster, smarter and built entirely around audience behaviour.
In the final episode of ‘Tomorrow, Today’, our tongue-in-cheek Futurescape TV mini-series, James Chandler takes a guided tour through the TV landscape of the next decade – all based on insights from our Futurescape study. Real-time beats airtime, mood-sensing ads are the new normal, and multi-screening isn’t just common – it’s expected. By 2030, the right platform mix will matter more than ever, and TV could very well predict your next purchase before you’ve even reached for the remote 🔮
TV hasn’t died – it’s evolved. And for advertisers who get it right, it’s a bigger opportunity than ever.
▶️ Watch episode 3 now via the link in our bio 🔗
#IABFuturescape #video #future #forecasts #media #advertising #morningTV #timetravel
