State of the Nation 2026 is going BIG!
One of IAB Canada’s most anticipated marquee events returns in 2026 as a full-day industry expo, bringing the Canadian digital community together for insight, connection, and momentum.
This year’s program features two dedicated tracks:
🌐 The Operating Environment will explore the State of the Economy, regulatory pressures, and geopolitical impacts shaping the conditions under which digital advertising operates.
🚀 Growth & Opportunity will focus on where momentum is building next, from emerging opportunities and the evolving supply chain to sight, sound, and motion.
With a full trade floor and senior-level conversations throughout the day, State of the Nation delivers Canada-specific insight you can act on, all in one focused, high-impact event.
Tickets are limited, with early bird pricing available NOW. /state-of-the-nation-2026/
Be part of the conversations that will shape 2026, secure your spot TODAY!
#StateOfTheNation #IABCanada #DigitalAdvertising #CanadianMedia #MarketingLeadership #IndustryEvents #SOTN #SightSoundandMotion #Toronto #TorontoEvents #PolicyMatters #Economy #CTVTrends #AI #RetailMedia #Gaming
At IAB Canada, we believe the true power of digital lies in its people - the thinkers, builders, and collaborators driving innovation every day.
Our Humans of Digital series celebrates the leaders and changemakers behind the technology. From ethical AI and data transparency to creativity, learning, and community-building, these industry professionals remind us that the future of digital is, and always will be, human.
Each story is a window into what makes Canada’s digital ecosystem strong: collaboration, curiosity, and a shared passion for progress.
Explore their journeys, insights, and impact at /humans-of-digital-2/
Join the conversation and tag someone who inspires you in the world of digital.
#HumansOfDigital #IABCanada #DigitalCitizens #MarketingCommunity
The conversation continues.
Join IAB Canada on May 28 for the next session in the Skills Lab Data Series: From Outcomes to Interoperability.
As the digital advertising ecosystem becomes increasingly fragmented, this session will explore how interoperability, shared standards, and cross-platform measurement can help drive greater consistency and accountability across the industry.
Register now: /event/skills-lab-data-series-from-outcomes-to-interoperability/
#IABCanada #Interoperability #DigitalAdvertising #Measurement #CrossPlatformMeasurement
Programmatic advertising continues to shape how digital media is bought, optimized, and measured, but understanding the ecosystem can still feel complex.
IAB Canada’s upcoming Programmatic Media (1.5-Day) course provides a practical overview of automated buying, targeting, data usage, and the platforms driving today’s advertising landscape.
Date: June 2–3, 2026
Register now: /product/programmatic-media/
#IABCanada #ProgrammaticMedia #DigitalAdvertising #AdTech #ProfessionalDevelopment
We’re pleased to welcome Michael Kingston (Captivate) as the new Co-Chair of IAB Canada’s Digital Out-of-Home Committee, working alongside current Co-Chair Barbara Huggett (UB Media).
IAB Canada’s Committees bring together leaders from across the digital ecosystem to collaborate on industry priorities, contribute to standards and best practices, and help shape the future of digital advertising in Canada.
We look forward to Michael and Barbara’s continued leadership as the DOOH Committee advances conversations around innovation, measurement, and growth across the out-of-home landscape.
#IABCanada #DOOH #DigitalOutOfHome #AdTech #IndustryLeadership #MediaInnovation
IAB Canada is pleased to support @ADClubofToronto 's Digital Day 2026, taking place on May 21 at STACKT, bringing together brands, agencies, and platforms for a day of ideas, innovation, and industry discussion.
This year’s theme, Open Conversations, creates space for the discussions our industry is already having around AI and identity, creativity and commerce, data and trust, and the realities of leadership.
IAB Canada members can access an exclusive discounted ticket offer. Limited quantity available.
Learn more and access the offer: /membership/member-perks/
#IABCanada #DigitalDay #AdTech #MarketingCommunity #IndustryEvents
IAB Canada’s Skills Lab: From Data to Outcomes is just days away, and spots are filling quickly.
If your team is working with data but not always aligned on what it means, this session is designed to help you fix that. We're focusing on building a common language across marketing, media, and analytics so insights can translate into real business outcomes.
Join industry leaders on May 13, including David Philips, Peter Farfaras, Philippe Kleim, and Diljot Chhina, for a practical, hands-on session.
A special thank you to our sponsors Corus Entertainment, Environics Analytics, Numeris, The Globe and Mail, and Google for their support.
Secure your spot: /event/skills-lab-from-data-to-outcomes/
#IABCanada #DataDrivenMarketing #BusinessOutcomes #MarketingAnalytics
We’re proud to spotlight Mallory Thompson, whose impact extends beyond her day-to-day work in digital.
As an instructor for IAB Canada’s Live Full-Day Courses: Digital Media Fundamentals, Mallory plays an important role in developing industry talent, sharing practical knowledge and helping professionals build a strong foundation in digital media.
Learn more about her journey: /humans-of-digital-mallory-thompson/
#IABCanada #HumansOfDigital #DigitalEducation #MediaTraining #MarketingCommunity
As Canada’s audiences evolve, so must our strategies.
Developed in collaboration with IAB Canada’s Diversity, Equity and Inclusion (DEI) & Multicultural Committee, this article outlines the pillars of success and showcases how brands are delivering meaningful impact across diverse communities.
A special thank you to our contributing members: AVCommunications, BrandMo Technologies, CulturalIQ, and Eastward Media.
Read more: /what-success-looks-like-in-multicultural-advertising-for-2026/
Interested in contributing a case study? Submit here: /research/multicultural-advertising-case-studies/
#IABCanada #MulticulturalMarketing #DEI #InclusiveMarketing #AdTech #MediaStrategy
If you couldn’t make it to our last event, we’re excited to share the wrap-up of our Reporter on the Ground at Enterprise 2026: The Future, By Design!
From the Policy Chamber to the Opportunities Chamber, @sarahroxannahall_ captured it all, bringing us inside the conversations, energy, and defining moments that shaped the day on April 22.
Watch the highlights and see what you might have missed. The full video is now available on our resources page: /resources-enterprise-2026-the-future-by-design/#interviews
#IABCanada #IABEvents #Enterprise2026 #DataNightToronto #AgenticAI #AIinAdvertising #ResponsibleAI #AIGovernance #Interoperability #AdTechStandards #FutureOfAdTech #FutureByDesign #IndustryLeadership #DigitalPolicy #AdvertisingInnovation #ShapingTheFuture #DigitalMarketing #AdTech #MarTech #MediaInnovation #FutureOfAdvertising #Toronto #TorontoEvents #TorontoMarketing
Ready to take your digital media strategy to the next level?
Join us for Digital Media Buying & Planning on May 13, where we dive into the strategic and practical elements of building, executing, and optimizing campaigns.
Perfect for professionals looking to strengthen their planning and buying expertise.
Discounted rates available for IAB Canada members.
Register now: /product/digital-media-buying-and-planning/
#IABCanada #MediaPlanning #DigitalStrategy #AdTech #ProfessionalDevelopment
Join us at Skills Lab: From Data to Outcomes on May 13, as we bring together industry leaders to unpack how data drives real business impact.
Hear from:
🔹 David Phillips, Environics Analytics
🔹 Peter Farfaras, Numeris
🔹 Philippe Kleim, Corus
🔹 TBA, Globe Media Group
Learn directly from experts shaping how measurement and outcomes are evolving in today’s landscape.
Save your spot: /event/skills-lab-from-data-to-outcomes/
#IABCanada #SkillsLab #DataStrategy #AdTech #Measurement
