Not every day you see Helsinki being this fire. @redbullsnow Heavy Metal took over the city center, brought in some of the best street snowboarders in the world, and the whole Senaatintori went off.
Snow, steel, concrete, speed, slams, and Sauna - of course.
Proper big send energy 🫵
#HYPEND #redbullheavymetal #snowboarding
@stepsegment . Established in Finland.
Launched in the middle of winter, Step Segment questions seasonality through movement.
Capsule 01 is built around a singular idea. The more you sweat, the more visible the brand becomes. Each garment features a logo that reveals itself through moisture. Effort leaves a mark.
Designed for running, yet naturally transitioning into everyday life, the pieces balance performance and lifestyle.
Pop up information.
Fri 20.2.
Launch Party 16:00 to 21:00
Drinks, snacks, good people, good vibes.
Sat 21.2.
Pop up open 12:00 to 18:00
At its core, Step Segment is about one thing. How you feel. Movement is not seasonal.
#HYPEND
@ravenuehelsinki . Established in Finland in 2021.
Originally imagined as an accessories brand, Ravenue naturally shifted toward clothing made from materials that gain character through wear. Pieces designed with time in mind, not trends.
Raw denim defines the brand. Each garment evolves differently, shaped by how it’s worn and lived in. The process is personal, the result is unique.
Today, Ravenue focuses on denim at its core, while expanding into leather boots, bags, and jackets.
#HYPEND
Gettomasa is known for keeping it real and doing things his own way. Valio has been part of everyday life in Finland forever. This collab does not try too hard. Same mindset on both sides. Real work, real values, no fake energy. More culture than commercial.
#HYPEND
📸 @samulivienola
