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Hypegolf

@hypegolf

Reimagining how golf can look and feel.
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Weeks posts
The @lululemon Daydrift Trouser has been finding its place on Tour. Despite not being part of the brand’s golf line, the pleated silhouette first appeared earlier this season through apparel free agent Tommy Fleetwood. This week at the PGA Championship, Min Woo Lee brought the same trouser into competition through official Lululemon scripting. With its lightweight fabric, relaxed shape and absence of belt loops, the Daydrift differs from the slim performance trousers that have defined Tour style for the better part of a decade. Photo: Getty Images
4,016 68
12 hours ago
@justinthomas34 brought the @aimeleondore x @footjoy Marquis to Aronimink this week, rotating between both the white and black colorways during the PGA Championship.⁠ ⁠ Released last month, the collaboration has quickly found its way onto Tour. Cameron Young was among the first to put the pair in play, while Thomas opting for the ALD shoe over FootJoy’s Philadelphia-inspired Legends Series release only adds to its momentum.⁠ ⁠ Photo: Getty Images
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1 day ago
@minwoo27lee traded the tailored look for something more relaxed on Thursday at the PGA Championship, opting for the @lululemon Daydrift Trouser alongside a nylon jacket.⁠ ⁠ While not designed specifically for golf, the pleated trouser has recently become more common on Tour. Apparel free agent Tommy Fleetwood has also embraced the roomier silhouette in recent months.⁠ ⁠ Photo: Emilee Chinn/Andrew Redington/Getty Images
6,395 66
3 days ago
Aaron Rai, get used to hearing that name.
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3 hours ago
The crossover report continues this week with a slate of drops, collaborations and creativity making the game simultaneously more credible in niche design circles and pop culture discourse. ⁠ ⁠ While Drake‘s @octobersveryown made a surprising appearance at a Toronto golf course, up-and-coming golf label Whim once again staked its claim at a major design week. @fairharbor and FootJoy connected for a drop that feels like summer on the Cape, and @rorymcilroy appeared alongside Meryl Streep, Anne Hathaway and Stanley Tucci in "The Devil Wears Prada 2".
1,816 3
2 days ago
@srixongolf teamed up with @dormieworkshop on a boxing glove headcover for the PGA Championship in Philadelphia, honoring the cultural impact of the Rocky franchise. Later, Hideki Matsuyama started throwing jabs with it during the practice round. We can’t, however, vouch for his credentials as a professional boxer. Photo/video: Srixon Golf
1,590 22
4 days ago
@bkoepka is an equipment free agent, and he arrived at the PGA Championship this week without Srixon branding on the bag. In its place? A Grove XXIII staff bag from Michael Jordan’s private Florida club.⁠ ⁠ Photo: Maddie Meyer/Getty Images
1,087 18
5 days ago
@SOSUPERSAM didn’t set out to be a golfer, but it effortlessly found its place in her routine. Our Hidden Hypegolfers series highlights how she blends music, style and the game on her own terms, with @Oakley in the mix. For her, golf is really about connection, creativity and taking a moment to reset. Hit the link in bio to learn more. In partnership with Oakley.
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5 days ago
In our Hidden Hypegolfer series, @SOSUPERSAM links up with @Oakley as her worlds of music, style and golf naturally come together.
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5 days ago
@malbon has unveiled its PGA Championship scripting, offering a full look at what Team Malbon will wear throughout the week.⁠ ⁠ Photo: Malbon/Getty Images
2,569 36
6 days ago
Series 01 — The Early Nine ⁠ Location: ⁠Silver Lake Golf Course, Staten Island, NY⁠ Tee Time:⁠ 7:15 AM⁠ Weather:⁠ ⁠49° / 63° F⁠ ⁠ Taking the Staten Island Ferry at sunrise—with the skyline in the background—was one of those magical moments that stay etched in your memory.⁠ ⁠ Photos courtesy of @mxm_lmn .
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6 days ago
Golf course merch is getting better 👀 @octobersveryown linked with TPC Toronto at Osprey Valley on a small capsule now available through the club’s golf shop. Photo: @tpc_toronto ⁠ Video: @ldoggystyles
1,364 26
8 days ago