Hype&Hyper is a Budapest-based Central and Eastern European magazine on trends in strategy, business, design and lifestyle.
ISSUE NO.13 IS OUT NOW👇🏼
These airports blend architecture, unique atmosphere, and unforgettable surroundings — proving that functional places should be aesthetically remarkable, too. 🛫_______________________________________________
#hypeandhyper #hype #eastdeservesthehype #airports #architecture
Király Street has always had a certain energy, now it has a new gem: Coco Bar.🍸
Tucked inside the newly opened Wonder Budapest, this cocktail bar trades loud for elegant — think dim lighting, crafted drinks, and conversations that stretch into the early hours. We stopped by, and stayed longer than planned.
@coco.budapest@wonder.budapest
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#hypeandhyper #hype #budapest #cocobar #pr
These logos and brands have defined and permeated everyday life in Budapest; without which the rhythm of Hungarians’ daily life in the capital would never have felt quite the same. 🎡
Fortunately, most of these brands have survived decades or even centuries, and from Generation X to Generation Z, everyone knows them.
🎨 Graphic Design: @rekapisla
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#hypeandhyper #hype #budapest #logos #foryoupage
From our archive: Warszauer Hotel is a slender, modern building in the heart of Kraków’s old Jewish quarter, tucked into a small cobblestone street.
We were shown around by Marta Gajewska, the visionary behind this 10-room boutique hotel, who walked us through the concept and story of the place.
This article was originally published in our No.6. Issue. Tap the link in BIO if you’d like to order yours!
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#hypeandhyper #hype #eastdeservesthehype #warszauerhotel #Krakow
Iconic Hungarian movies without which the world would be a poorer place.đź“€
How many have you seen?
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#hypeandhyper #hype #animation #movies #foryou
We visited the 10th edition launch of IKEA PS in Prague, housed inside Villa Winternitz — a building that already knows a thing or two about the beauty of restraint. 🛋️
What struck us wasn’t any single piece, but the collection’s overall refusal to be forgettable. 12 designers, 44 products, and an underlying belief that straightforward and boring are not the same thing at all. @ikea_magyarorszag@acgagency
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#hypeandhyper #hype #eastdeservesthehype #ikea #newcollection
In our top list today, we have collected five lookout towers from the region, outstanding both in architecture and panorama. ⛰️Â
Wich one would you visit first? _______________________________________________
#hypeandhyper #hype #hiking #wheretogo #centraleurope
At Tutto on Nagymező Street, a new kind of lunch culture is taking shape.🍹
The ASAP concept may already be familiar internationally, but in Hungary, Tutto is the first to introduce it. Think of it as a sun-soaked afternoon alternative to the classic business lunch — more relaxed, more social, and infinitely more enjoyable. 🍝
The focus is on quick yet elevated dining: pasta and an Aperol Spritz, done the Tutto way. Not a rushed lunch, but an experience, available daily from 12 PM to 5 PM. 🌞
photo:Â @panamyphoto@tuttobudapest@socially_budapest@aperolspritzhu
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#hypeandhyper #hype #tutto #budapest #pr
There’s a new culinary hotspot in town called Popolare Budapest — and stepping inside feels like being transported to an Italian town for the evening. Beyond visiting the restaurant, we also interviewed their Italian chef, Nicola, about the philosophy behind the menu. 🍝
One thing quickly became clear: if you’re looking for an authentic cacio e pepe or a perfectly executed tiramisu, this is where you’ll find it.🍸Â
@popolare.budapest
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#hypeandhyper #hype #eastdeservesthehype #popolare #budapest
A reminder that sometimes football can unite what politics never could: Bosnia and Herzegovina’s road to the 2026 World Cup became something bigger than football. ⚽️
Across the Western Balkans, Bosnia and Herzegovina’s qualification triggered rare moments of unity in a region where history still runs deep. 🗺️
Tap the link in bio to read the full article.đź”—
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#hypeandhyper #hype #eastdeservesthehype #football #2026footballworldcup
In our curated selection, we focus on brands and stores whose mission is to preserve a nostalgic sense of life — and trust us, you’ll want to save these. 🛋️✨
@kamorkaworkshop.de@lavish_vintage_studio@nanovoshop@rexkralj
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#hypeandhyper #hype #retrofurniture #designers #foryoupage
In a world moving faster and deeper into digital life, we keep searching for what feels real. As screens replace physical presence, more and more people are turning back to analog experiences — not out of nostalgia, but out of a desire for connection, touch, and authenticity. 🎞️
These five artists from the region are trying to do just that: bringing closer something human, while also letting the raw energies of nature alter the film on which our reality is projected.
Wich pictures do you like the most? 🎯
(1-3) Mateusz Żurowski @rabbitsanalogue
(4-7) Alena Kakhanovich @alenakakhanovich
(5-8) Luca MarkĂł @_markoluca_
(9-11) Heikki Leis @heikkileis
(12-13) Tereza Zelenkova @terezazelenkova
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#hypeandhyper #hype #analog #photography #artist
