Beautiful suffering. Because when pain has purpose, when we choose the challenge, our brain processes it differently.
The suffering is evidence that what you’re doing matters.
The Beatnik launch campaign for Mctavish - check out the full length on @mctavishsurf IGTV.
Pretty proud with how this one turned out. Special thanks to @thewaxhead , @nicosaintcas , cellophane and uber eats.
Direction Matt and Cam. Filmed and edited by me.
Water Footage by @daniel.g_photography
