Everyone knows a great summer day is only as good as the soundtrack behind it.
It’s what you queue up for the drive to the lake, when you’re hunting down the next swimming hole, or when the patio’s full of friends waiting on the next drink.
Our summer playlist has all of that in it, inspired by the recent campaigns we shot in our Texas backyard, along with a few songs from friends like @jamestownrevival , @briscoetheband , and @caamp .
Hit the link in bio to save the playlist.
If we only had one gym short in our closet, it would be this one.
The Sevens Sport Short was a favorite back when it lived under Wellen, and for good reason: it had the fit, comfort, and range to handle hard training without looking out of place the rest of the day.
When it joined the Proof family, we gave it the upgrades it deserved and introduced fresh new colors and patterns. Check them out at the link in our bio.
Our Chicago store is repping their favorite spring pieces while they can. Stop by and let them help get you outfitted for the changing seasons.
Until then, we’d love to hear where you think we should open our next store—drop your suggestion in the comments.
Flint and Tinder’s summer collection just dropped, featuring the fabrics and cuts that serve us best on days when temps climb toward triple digits.
We packed up the truck and headed out to Texas Hill Country—where our longtime friends Zach and Jonathan of @jamestownrevival , took us out for their perfect high summer day.
They assembled the itinerary, and we brought the gear that would take us from casting early-morning lines on the cypress-lined San Marcos River to a sunset tailgate with locally sourced steaks on the grill back at the ranch.
Hit the link in our bio to explore the collection before you fill up the cooler and head to the nearest swimming hole.
If you’ve been asking when we’d put our new branding on gear, this is your shot.
We just dropped our new hats on the site—head to the link in bio to stock up before they’re gone.
Limited capsule: Huckberry x Danner in Mossy Oak Bottomland.
In 1986, @mossyoak founder Toxey Haas transformed Mississippi dirt, sticks, and leaves into Bottomland—a groundbreaking camo pattern for hunters that's still iconic today.
Inspired by this classic design, we partnered with our friends at @dannerboots to create two limited-edition, adventure-ready sandals.
The shoes you throw on when the plan calls for water, dirt, or a little of both—all in that classic camo, you can only get at the link in our bio.
The Oxford button-down didn’t become a classic by accident.
Its roots go back more than 150 years, with a fabric designed to breathe, a collar built to stay put, and a versatility that carried it from sport to style-icon status. Since then, it’s shown up on campuses, in workshops, at weddings, and just about everywhere in between.
We asked Mike, our Assistant Designer, to walk us through the history of the Oxford and why he still thinks it’s one of the greatest shirts ever made.
Watch the full video at the link in our bio.
Kicking off May with an event close to our hearts: a conversation with @tom_junod and @pamela_colloff at @firstlightbooks .
Tom walked us through his memoir, In the Days of My Youth I Was Told What It Means to Be a Man, before opening things up for a thoughtful discussion afterward.
Thanks to everyone who came out and shared the evening with us. Keep an eye on the calendar to see what’s next.
📸: @alexparadox
It’s that time again—the Murph Challenge takes place each Memorial Day to honor the legacy of Navy SEAL LT Michael P. Murphy.
At Huckberry, it’s more than just another event on the fitness circuit. It’s a cause we support every year, and one we encourage our community to take part in, too—because whether it’s your first Murph or your tenth, you can always run it better.
This year, we’re making a $5 donation to the LT Michael P. Murphy Memorial Scholarship Foundation on your behalf. All you have to do is one of the following:
—Make a GORUCK purchase on our site
—Tag @huckberry in a photo of you doing the Murph Challenge on Memorial Day
—If you’re in Austin, join us at @korrectfitness at 9 a.m. for a free Murph workout
You guys know what to do from here—we’ll see you out there.
One of our favorite things is seeing you guys in our gear—here’s a roundup of some recent favorites.
1. Our friend @caziahfranklin repping the iconic camo Huckberry hat
2. @alexlibby123 and @dylangraves wear-testing new Proof products for the trail and water
3. @lukeditella and @mattychatburnarchive styling the @flintandtinder Oxford Draftsman
4. A spring staple: the Stretch Selvedge Denim, shot by @bodolphin in the art studio
5. @hen_gregson layering the @flintandtinder Rollneck Sweater for a spring walk with his pup
6. And lastly, @zechlee_ on set at HB HQ for the Wedding Style Guide shoot
If you’re looking for new gear, hit the link in our bio, then tag us when you wear it out.
