Thanks to the vision of Balaji Multiflex Pvt Ltd that helped small businesses to build such recognition through distinct, high-quality flexible packaging.
Today, we share an interesting story of a small paan shop (a traditional Indian betel leaf and mouth freshener shop) to be a premium brand today — powered by Packvertising.
Big transformations can start with the smallest idea. Meet #Bhurabhai — a humble paan seller who began packing paan in simple folding cartons. People noticed. Conversations started. And without realizing it, he had tapped into Packvertising: when #packaging becomes your marketing.
Then Mr. Vishal from pouchnpack team at Balaji Multiflex Pvt Ltd saw the potential and suggested few possibilities to Bhurabhai :
➡️ Move from cartons to premium printed flexible packaging to build a real brand identity.
Because the impact isn’t just “a nicer pack” — it’s real business value:
✨ Premium look → premium perception
✨ Hygiene + Shelf life improvements
✨ Ability to launch multiple flavors/SKUs
✨ Packaging that doubles as advertising
✨ The confidence to scale beyond one city
🎯The results? 1,000 pouches → sold out in a week. Then 5,000 → 20,000 → 4 SKUs. Today: 100,000 flexible pouches powering a PAN brand customers ask for by name.
💡What made it possible? HP Indigo digital printing, specifically the #HPIndigo200K Digital Press — enabling fast testing, short runs, variants on the fly, and scaling only when the concept proves itself. No heavy minimums. No long waits. Just on-demand agility with premium quality.
This is the magic of packaging done right, using the right technology.
This is the power of believing in an idea.
This is #VocalForLocal
👉 Want to learn more about the HP Indigo 200K Digital Press? Visit the landing page to explore its capabilities and connect with our HP Indigo experts: /us-en/industrial-printers/indigo-digital-presses/labels-flexible-packaging-digital-presses/200k-printing-press.html
#DigitalPrinting #FlexiblePackaging #FoldingCartons #PackagingInnovation #HPIndigo #HPIndigo200K #SustainablePackaging #PrintInnovation
What helps Print Service Providers adapt to changing customer needs? Versatility is one of the key factors.
For Smartpress, the #HPIndigo120K Digital Press is enabling exactly that — the ability to adapt, scale, and deliver across a wide range of customer needs.
With over 80,000 product variations, configurations, and finishing options, versatility becomes a clear competitive advantage in today’s market for personalization.
As Buddy Kramber, VP of Operations at SmartPress, shares:
“The 120K was the perfect asset to help manage that push and pull… It’s put us ahead, enabling our sales and marketing teams to go further — increasing capacity and gaining market share.”
🎥 Watch the full story to see how they’re making it happen: https://youtu.be/igKFPAEdMcA
#DigitalPrinting #HPIndigo120K #CommercialPrint #Personalization #Versatility #PrintInnovation
From iconic candy to high-performance label production 🍬
Since 1949, @grahnskonfektyr has created some of Sweden’s most loved treats — from Hockeypulver to Punsch Pralines and Bravo Toffees.
For over 15 years, @nordvalls_ab has been part of that journey — delivering labels that combine quality, consistency, and reliability.
Today, that collaboration continues to evolve. With production powered by the #HPIndigoV12 Digital Press, Nordvalls is enabling high-quality label production at scale — supporting both heritage brands and modern market demands.
And the partnership goes beyond production. Together, they also developed a specially designed Hockeypulver tin, distributed during a hockey game this past spring — bringing the brand even closer to its audience.
Because behind every iconic product, there’s a production process designed to perform.
🎬 Take a look behind the scenes and hear from CEO Jesper Lööw on this long-term collaboration, and read the full article here: /news/customer-case-grahns-konfektyr/
#DigitalPrinting #HPIndigoV12 #Labelsprinting #Packaging #CustomerStory
In labels and flexible packaging, momentum is accelerating.
With the 100th installation of the #HPIndigo200K Digital Press, we are seeing a clear shift in how brands and converters approach production.
The demand is growing for shorter runs, multi-SKU flexibility, and faster turnaround times—enabling more agile supply chains and supporting more sustainable packaging strategies.
Built for both labels and flexible packaging, this technology helps you scale efficiently and unlock new opportunities.
A big thank you to our customers for making this milestone possible—and for your continued trust.
👉 Learn more about how the HP Indigo 200K Digital Press is transforming labels and flexible packaging: /us-en/industrial-printers/indigo-digital-presses/labels-flexible-packaging-digital-presses/200k-printing-press.html
#FlexiblePackaging #Labels #DigitalPrinting #HPIndigo #PackagingInnovation #Sustainability
Some projects go beyond print—they create experiences.
Curated by Distinctive Assets, the “Everyone Wins” Nominee Gift Bags continue to set the standard for creativity, storytelling, and quality. This year’s collaboration between THINKPRINT GmbH, Sparkpark, and Andreas Kiesgen is a powerful example of what’s possible.
For CAN NEMO SL, one of Ibiza’s most iconic luxury villas, the result was more than packaging:
A large-format art book, a personalized travel invitation, and a meticulously crafted presentation box featuring hot foil stamping, magnetic closure, and tactile materials designed to be felt—and remembered.
Powered by HP Indigo 7X00 Digital Press, this project shows how digital printing can deliver both precision and emotion—bringing creative visions to life with outstanding quality.
Now in the hands of names like Leonardo DiCaprio, Emma Stone, Timothée Chalamet, and more, it’s a reminder that print doesn’t just communicate—it captivates.
This is what happens when design, craftsmanship, and digital printing excellence come together.
👉 Discover what’s possible with the new #HPIndigo7K+ Digital Press—and bring your ideas to life: /Indigo-7K-plus
#DigitalPrinting #HPIndigo7Kplus #PrintInnovation #LuxuryPackaging #CommercialPrint #PackagingDesign
Discover what happens when print innovation, workflow automation, and cutting-edge technology come together.
At the #HPGraphicsExperienceCenters (GEC), you can explore new applications across labels, flexible packaging, and commercial print—and see how HP Industrial technology enables greater productivity, scalability, and more sustainable printing.
It’s about more than technology.
It’s about unlocking new possibilities, pushing boundaries, and reimagining what we can create—together.
👉 Plan your visit to the GEC and experience it firsthand: /industrial-printers-book-demo-us
#DigitalPrinting #PrintInnovation #Packaging #CommercialPrint #Sustainability #HPIndustrial
🎥 Watch the full video https://youtu.be/yign5MslwOI
In today’s competitive market, personalization is no longer optional—it’s expected.
With #HPPrintOS Creativity Power Pack, print service providers can unlock the full potential of variable data printing to create high-impact, customized applications at scale.
From direct mail to packaging and marketing materials, it enables seamless creation of personalized campaigns—without adding complexity to workflows.
By leveraging data, PSPs can deliver unique print pieces that drive stronger engagement, higher response rates, and real business impact.
At the same time, integration with HP PrintOS helps automate processes, improve efficiency, and maintain consistent, high-quality output—reducing manual effort and accelerating turnaround times.
The result?
More value for customers. More differentiation in the market. And new business opportunities unlocked.
Learn more here: /Indigo-PrintOS
#HPPrintOS #DigitalPrinting #PrintIndustry #VariableDataPrinting #Customization #Personalization #WorkflowAutomation
At Nordvalls, the #HPIndigoV12 Digital Press is driving higher efficiency across production — enabling just-in-time production for industrial-scale volumes.
“Efficiency has been higher, and we can deliver much faster to our customers. We print ahead of customer demand and deliver on time.”
The result?
✔ Agile supply chain
✔ Reduced inventories
✔ Greater customer satisfaction
Speed up your production while delivering on time — every time — securing a lasting competitive advantage with the HP Indigo V12 Digital Press
🎬 Watch the video below to hear directly from Camila Göland, Operations Manager at Nordvalls, as she shares how efficiency is transforming their operations.
📩 Contact our experts to learn more: /us-indigo-contact-iframe
#DigitalPrinting #HPIndigo #HPIndigoV12 #LabelPrinting #PrintInnovation #FutureOfWork
📣 HP Unveils the #HPIndigo7Kplus Digital Press at Dscoop #EdgeRockies
We’re excited to celebrate the launch of the HP Indigo 7K+ Digital Press—HP’s new Industrial A3 platform designed for versatile commercial production.
Built on the proven HP Indigo 7X00 platform, with 2,200+ presses installed worldwide, the HP Indigo 7K+ strengthens HP’s long standing commitment to the A3 mid range commercial print market.
This new technology addresses mid range customers’ needs for higher automation, operational simplicity, improved economics, and flexible print modes—supporting both high margin specialty applications and cost efficient everyday jobs.
With on press automation and AI tools, it streamlines manual processes and enables more efficient, data driven decision making. The new #ECOPrintMode delivers a cost efficient four color option using thinner ink layers, ideal for text heavy or less image sensitive jobs—all aligned with HP’s vision for #nonstop digital printing.
✨ Stay tuned as we share more highlights from this exciting launch celebration.
🔗 To learn more, visit the product landing page here: /Indigo-7K-plus?jumpid=od_ww_li_mk_ot_cm020321_aw_x_sm7kplus
#DscoopEdgeRockies #ProductLaunch #DigitalPrinting #HPIndigo7KPlus #CommercialPrint #A3Printing #PrintIndustry #PrintInnovation #PrintTechnology #FutureOfWork
As we head toward Dscoop Edge Rockies, we asked Brian Benson, CEO of Benson Integrated Marketing Solutions, and Sarah Gosset, CEO of Nova Brand Projection—and members of the Dscoop community—one simple question:
What sets a true Dscoop partnership apart from a typical vendor relationship?
Their answers point to a clear truth: collaboration beats competition. And in a fast-changing industry, it’s not optional—it’s essential.
👉 Join us and experience it for yourself: /EdgeRockies
🚨 Don’t miss what’s coming next. The final video we are sharing next week goes deeper into the real business impact.
#DscoopEdgeRockies #PrintCommunity #DigitalPrinting #BusinessGrowth #UnlockProfitableGrowth #PrintInnovation #Automation #HPIndustrialPrint #FutureOfWork
Are you only tracking output?
What about the downtime that goes unnoticed, the jobs that quietly overrun, or the shifts that underperform? There’s more hidden in your production data than you think.
Uncover it. Act faster. Lead smarter — with #HPPrintOS Productivity Power Pack, powered by #HPNio.
📍 Experience HP Nio live at Dscoop #EdgeRockies
🗓 March 8–11, 2026
▶️ Subscribe now: /market/#/product/productivity-quality-pack
📝Contact us to learn more: /in-en-gsb-fy25-HP-Nio-contact-us
#DigitalPrinting #HPPrintOS #HPNio #AIinPrint #PrintAutomation #ProductionEfficiency #DscoopEdgeRockies #FutureOfWork
At @nordvalls_ab , one of the key ambitions was clear: deliver both quality and productivity — at scale.
With the #HPIndigoV12 Digital Press, that expectation is being met.
“Digital printing is as good as flexo printing. The speed is ridiculous — making 30 km on average per shift is fantastic.”
For Nordvalls, combining digital agility with industrial productivity changes what digital can do on the production floor.
The HP Indigo V12 Digital Press isn’t just closing the gap between digital and conventional — it’s redefining what’s possible in label production.
Speed up profitable growth with the revolutionary HP Indigo V12 delivering #nonstop, on-demand digital label production for mid-to long runs
🎬 Watch the video below and hear directly from Patrik Jenemark, VD / Managing Director at Nordvalls, as he shares their perspective.
▶️ Watch the full video here: /watch?v=K714aSLJhtk
📩 Contact our experts to learn more: /us-indigo-contact-iframe
#DigitalPrinting #HPIndigo #HPIndigoV12 #LabelPrinting #PrintInnovation #NonstopProduction #FutureOfWork
