We know vivid isn’t for everybody. That’s why the SOMARCA Lab. lineup features the Jelly Medium, a clear diluting agent that can be mixed in to any of its eight colors, to help create more nuanced, pale, or pastel hues.
Creative Director + Photographer: Andres Burgos @elstudioandres
Hair Color Art Director: Yoshico-Alexis Katahira @yoshico_alexis
Digital Artist, AI Integration: Xi Chen @xis.stuff of @axis___studio
Hair Stylist: Kazu Katahira @kazukatahira
Hair Assistant: Shinya Iwamoto @shinya14hair
Makeup: Rio Kinoshita @rio_kinoshita_01
Models: Shinya Iwamoto @shinya14hair , Rio Kinoshita @rio_kinoshita_01
Photography Assistants: Kevin Vast @kevinvast Felipe Duque @pipeduquee
Studio: Yello @yellostudionyc
Special thanks: @_e.d.m.a
#SOMARCAlab #SOMARCA
#Toner #HairToner #BleachAndTone
#VividHairColor #DirectDye
#HoyuProfessional #HoyuProfessionalNA
Limitless creativity. Introducing SOMARCA LAB., our new gel-based direct-dye toner, designed to take your hair coloring to unforeseen heights. Available to salons across the United States and Canada beginning April 1st.
Creative Director + Photographer: Andres Burgos @elstudioandres
Hair Color Art Director: Yoshico-Alexis Katahira @yoshico_alexis
Digital Artist, AI Integration: Xi Chen @xis.stuff of @axis___studio
Hair Stylist: Kazu Katahira @kazukatahira
Hair Assistant: Shinya Iwamoto @shinya14hair
Makeup: Rio Kinoshita @rio_kinoshita_01
Models: Shinya Iwamoto @shinya14hair , Rio Kinoshita @rio_kinoshita_01
Photography Assistants: Kevin Vast @kevinvast Felipe Duque @pipeduquee
Studio: Yello @yellostudionyc
Special thanks: @_e.d.m.a
#SOMARCAlab #SOMARCA
#Toner #HairToner #BleachAndTone
#VividHairColor #DirectDye
#HoyuProfessional #HoyuProfessionalNA
Bykarte Treatment aka Hair Botox Treatment✨🫧by @hoyuprofessionalna
This treatment consists of 5 steps that repairs damaged hair from the inside! This product rebuilds the cystine bonds in your hair that inevitably breaks from chemical damage.
Achieve the ‘glass hair’ that you’ve always dreamed of! 💖
DM us or book online through our website under “Bykarte Treatment” 💌
#nyc #haircare #japanesehaircare #hairinspo #glasshair
We invited Japanese hairstylist Takuji Hair (@takujitakahashi ) in the U.S. to experience Hoyu Professional’s new BYKARTE treatment. Based in Los Angeles and Hawaii, he is an active Japanese professional serving a diverse, multicultural clientele. By tailoring his approach to each client’s unique hair type and condition, he delivers highly personalized results. We witnessed how his precise combing process and blow-dry techniques further enhanced the effectiveness of BYKARTE, bringing out its full potential.
If you have any questions about our products, please feel free to contact us anytime via DM.
——
Hoyu Professional North America
@hoyuprofessionalna
——
#BYKARTE #JapaneseTreatment
#HoyuProfessional
I got a Bykarte treatment at @meynewyork by @kiyo_meynewyork (super popular in Japan 🇯🇵). The process took about 1 hour and 30 minutes, and it’s a repetitive cycle of 5 steps. It involves splitting the hair, pressing the product into the hair, and brushing.
I’m obsessed with how my hair feels. It’s so soft, so smooth, so silky… it really brought my hair back to life!!! If you dye your hair, I would 100% recommend trying this. Even if you don’t, this is such a good hydrating treatment to do @hoyuprofessionalna
#hairtreatment #haircare #bykarte #hoyuprofessional #pr
Volume down little background noise a bit loud 🥲
I feel so lucky that my clients are all so open minded 🥹
I love bleaching hair, but sometimes bleaching isn’t the best option and I’ll always be honest about that
I suggest, you decide 🤝
Am I doing hair well… or do my clients just trust me that much? 😂
Using all @hoyuprofessionalna permanent color 🙏🏼💕
#hairbymigo
#nobleachcolor
We had the pleasure of welcoming hair color professional Lucas (@lucastamaioartofbeauty ) to share his insights on a wide range of Hoyu Professional products. Using our powder bleach, pigments, SOMARCA Lab., and BYKARTE Treatment, he created a beautifully vibrant pink on the model.
With his deep understanding of the chemistry behind each product and his ability to apply them under optimal conditions, the results are consistently outstanding—earning strong trust and satisfaction from his clients. While many stop at simply achieving a beautiful color, Lucas’s curiosity, knowledge, and experience are what truly take his work to the next level. His expertise will continue to be an important and inspiring presence for Hoyu Professional moving forward.
—
● Lucas Jones Tamaio’s Biography
Lucas Jones Tamaio is an independent hairstylist, educator, and cosmetic chemist specializing in hair color science and fiber chemistry. For the past 8 years, he has focused on advanced bleach-and-tone techniques for Asian hair, studying and mastering the cutting-edge coloring methods driving today’s top trends in Asia. Known for his outside-the-box approach, Lucas blends global techniques with formulation-level insight to achieve high-performance color results while prioritizing hair integrity and long-term hair health.
—
#HoyuProfessional #Hoyu
#AsianHairColor #Promaster
#HoyuOnlineEducation
Impression Hair Salon has been providing the highest quality of service to each and every client since its founding in 2000. To further enhance the beauty of your hair, we have introduced BYKARTE Treatment from Hoyu Professional.
This treatment features a patented technology that replenishes cystine inside the hair. With repeated use, it helps repair damage from coloring and perming, restoring your hair’s natural, healthy texture. To achieve the best results from color or perm services, having a strong, well-conditioned base is essential.
If you are interested, please feel free to contact our salon. We look forward to seeing you.
——
★ Impression Hair Salon
Address: 10700 Santa Monica Blvd, Los Angeles, CA, 90025
Homepage: /
Phone: (310)474-4020
——
#ImpressionHairSalon
#SantaMonica #LosAngeles
#JapaneseHairSalon
#HairTreatment #BYKARTE
