Mother’s Day is around the corner and this year, it hits a little different 💛.
We both stepped into motherhood in 2025, and it’s sharpened our sense of responsibility. As two new mums leading a female-led team, we’re thinking more intentionally about our impact on Mama Earth and the way we show up for what comes next.
If you haven’t read it yet, tap the link in our bio to dive into our full 2025 Impact Report 👀.
POSTPARTUM TENDERNESS
The adjustment can be huge.
So much has changed.
Everything looks different.
Tenderness is the balm… for you, your baby, your relationship.
#postpartum #newborn #newbornphotography #postpartumphotography
Still not over the fact that our first baby is in its 10th year… kinda wild 🤯.
If you told me back then what this would become, I genuinely wouldn’t have believed you. Over the past decade, we’ve ridden every high, navigated chaos, and learnt a whooole lot along the way, with still so much more to learn.
Building TWOOBS alongside my sister has been equal parts magic, messy, and everything in between and I wouldn’t change a thing.
So tell me… what’s one piece of advice you’d give your younger self?
From Tumblr-era fashion bloggers to co-founders of the iconic platform label @twoobs , Jess and Stef Dadon (aka the @howtwolive sisters) have front-row views on how style and sustainability have evolved over the past decade.
As 2016 hits social media again, the pair reminisces on golden age of fashion blogs (remember Olsens Anonymous?) and chunky shoes, making each TWOOBS drop sustainable-r than the last — plus their worst idea. Read more via the link in bio.
Our first baby is about to hit double digits! They grow up so fast… 🥹 How long have you been on the TWOOBS journey with us for?
Who’s coming to celebrate with us at our Melbs Pop-Up?!
🗓️ Thurs 5th - Sun 8th Feb
⏰ Thurs & Fri 11am - 6pm, Sat & Sun 10am - 4pm
📍 47 Derby St, Collingwood
See you there?
We’re taking a trip down memory lane and having a looksie back at some of our fave pop-ups from over the years. Who remembers any of these?!
We are soooooo excited to celebrate our 10th bday with our Melbourne Pop-Up next week. It’s gonna be bigger and betterer than ever before.
See you there?!
TWOOBS 10TH BDAY POP-UP
🗓️ Thurs 5th - Sun 8th Feb
⏰ Thurs & Fri 11am - 6pm, Sat & Sun 10am - 4pm
📍 47 Derby St, Collingwood
We’re dusting off the archives and taking a look back at how the holy heck we got here.
From faceplanting in front of one of our fave photographers, to dreaming up our very first shoe, these are the moments that shaped us and got us to where we are today.
So pull up a chair, friends (maybe grab a tissue… it gets a lil emosh 🥹) cos we’re spillin’ some serious shoe-story.
Flashback to 2016 when it all began. We set out to launch TWOOBS with just a $500 budget but a biiig dream. And it paid off. This wild stunt even landed us the front page of The Huffington Post.
Who’s been with us from the start? Do you remember our OG TWOOBS?
Fast forward 10 years and we’re about to celebrate our 10th birthday. TWOOBS has evolved so much since this moment and we’re so proud of how we’ve come. Stay tuned for more trips down memory lane as we celebrate hitting double digits.
Goodbye 2025, hello 2026!
What a joy it’s been to be on your toes through every step, boogie, and stomp of the year (all in very comfy shoes, if we do say so ourselves).
Looking back, we’re feeling so grateful… and not gonna lie, a little emotional too. 2025 was full of milestones we’ll never forget. From the bottom of our soles, thank you for letting us be a part of your year.
Here’s to 2026 - more laughs, more boogies, and yes… more feet 🤣.
Lots of love,
Jess, Stef & Team TWOOBS xx
Safe to say The BFF is officially babymoon approved. I packed not one, not two, but THREE pairs of The BFF for my recent trip (cos comfort is simply non-negotiable).
I spent my days walking around, shopping, chilling by the pool and doing absolutely nothing (as all good holidays should), all without sore feet in sight.
Did we just outdo ourselves with this one? I’m kinda thinking yes 😏
