Howdy Workshop

@howdyworkshop

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【起點:由 1981 年嘅「紅屋仔」講起。】 「紅屋仔」造型 —— 對我哋嚟講,佢唔止係一個 7-Eleven 嘅外牆設計,更加係香港便利店文化嘅 點。 由 1981 年開始,7 仔一直喺度進化。由最初嘅零食、到思樂冰、再到後來嘅熱食撈麵,呢個空間陪伴住幾代香港人成長,慢慢由一間「便利店」變成咗大家生活中不可或缺嘅 集體回憶。 便利店,從來都唔應該只係一間買嘢嘅舖頭。 佢係一個連繫住人、事、物,承載住社區情感嘅空間。 所以喺呢個 45 週年企劃,我哋覺得要「復刻」嘅唔係一間跑馬地 7 仔,而係一份屬於香港人嘅初心同記憶。 當然仲有「復刻味道」—— $7 魚蛋、茶葉蛋同埋思樂冰。 由 1981 到 2026,「梗繫我地」連繫香港地。 #7ElevenHK #7Eleven45週年 #梗繫我地 #AlwaysHereMadeForMore Thank you @fankarlong.studio for the beautiful capture. 📷
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1 month ago
【由「梗有一間喺左近」到「梗繫我地」:7-Eleven 45週年品牌企劃正式啟動!🚀】 由 1981 年開始,7-Eleven 陪伴咗香港人幾多個「三年又三年」? 對好多人嚟講,7仔唔止係一個買嘢食嘅地方,更加係連繫香港人、唔同年代文化同 Community 嘅空間。今年適逢 45 週年,我地團隊希望將呢份「香港味」昇華——由大家耳熟能詳嘅「梗有一間喺左近」,演變成「梗繫我地」。 打響頭炮梗係要有一條「正」片!今次我地想做一條真正只有香港人先有共鳴嘅片,句句經典、字字地道。由「飛沙走石」到「空虛寂寞同凍」,睇下大家又識幾多個「彩蛋」?🤫 最後,衷心多謝一班無敵嘅客戶團隊@7ElevenHK ,同埋極有愛、極有才嘅 HOWDY 團隊及製作單位 Oggy 導演!有你地先可以將呢份連繫玩到最盡。 More to come! #7ElevenHK #7Eleven45週年 #梗繫我地 #AlwaysHereMadeForMore
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1 month ago
To invest is to see life. 投資 視人生 🎞️ Life is the ultimate investment—of our time, our energy, and our heart. We are incredibly proud to share our latest brand commercial for Fidelity International. @fidelityinternational Our goal was to create a moment of pause; a chance to reflect on the journey, even when the destination is still ahead. A massive thank you to: ✨ The Client — for trusting our creative vision. ✨ The Howdy Team — for the years, tears, and blood. We made it happen. ✨ @moviolahk — for the tireless craft and professionalism that brought this to life. ✨ VO artist — @cheukwanchi.g for lifting the story and drawing the audience in, thank you.
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2 months ago
|7-Eleven x Snoopy Collaboration: Black to Basic| In a world that’s constantly getting more complex, we‘ve decided to go #BackToBasic. And who better to guide us than everyone’s favorite beagle, Snoopy, and one of the best actresses in town - Chung Suet Ying 鍾雪瑩? 🌟 Introducing our latest partnership with 7-Eleven, bringing you a collaboration that‘s as lovable as it is simple – 7-Eleven x Snoopy! 🐶✨ Inspired by Snoopy’s simplicity and passion for life, Chung Suet Ying‘s dedication to movies is just as pure and heartfelt. Today, we invited Chung Suet Ying 開咪 in our 7-11 inviting Hong Kong people to enjoy simple life. Ready to join the fun? Collect your stamps and redeem adorable Snoopy bags, tumblers, and more! 搵到你嘅世界,一齊輕裝上陣 🎒☕️ Again, a big thank you to our wonderful client, who continues to trust us and is willing to try new things. This is just the beginning – more exciting collaborations to come! Special thanks to our Howdy team and partners: Client: 7-Eleven Hong Kong Howdy team: Peter, CK, Annabelle, Sophie, Kacy, Sandy, Esen Celebrity: Chung Suet Ying 鍾雪瑩 @csy Production: @tickle_ltd Tickle Limited - Joanne, Suki, Nathan Photographer: @yiyiu_ #鍾意電影的人 #輕裝上陣 #blacktobasic #snoopy
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11 months ago
|7-Eleven Re.fill Water Campaign| Huge shoutout to 7-Eleven Hong Kong for launching this amazing initiative! Together, we’re on a mission to build a brighter, more sustainable future. Let’s make a difference! 🌍💚 Client: 7-Eleven Hong Kong Howdy team: Peter So, CK Chan, Sophie Kwong, Annabelle Yueng, Iris Yeung Production: @tickle_ltd Director: @nykkkkkkkkkk Producer: @sukiwwt #7ElevenHK #少啲一次性多啲LongLasting #為環保接力
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11 months ago
|7-Eleven App Launch Campaign| We are proud to have partnered with 7-Eleven to redefine convenience in the digital age. This app isn‘t just a new tool – it’s a complete reimagining of the convenience store experience for the modern consumer. To celebrate this milestone, we‘ve created a vibrant video featuring a reimagined can can dance! 💃🕺 We’ve rewritten the lyrics and invited all of 7-Eleven‘s signature products to join in the dance and celebration. It’s our way of showing how this app will revolutionize daily convenience for everyone in Hong Kong. With this new app launch, we‘re excited to see how our daily life convenience can be enhanced. It’s not just about transactions; it‘s about creating a seamless, enjoyable experience for every 7-Eleven customer. A huge thank you to our amazing client, 7-Eleven, for their trust and collaboration throughout this journey. Your vision and commitment to innovation have been truly inspiring. Special thanks to our Howdy team and partners Client: 7-Eleven Hong Kong Howdy team: Peter So, CK Chan, Sophie Kwong, Annabelle Yueng, Sandy Hung, Esen Tong Production: @honne.creates Director: Frank Look Photographer & Art Dir: Lee Man Producer: Gypsy 🎵 Song: @subyub #7elevenhk #梗有一間喺你手 #快快手download啦
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11 months ago
日本佐藤製藥 Branding video 2025 Client: @sato_pharm_hk Artist: @obetomo Music and Lyrics: @subyub Animator: @obetomo @iancct36 好多謝客戶可以有空間 俾我哋去畫同創作吉祥物嘅故事! 第一次同日本插畫動畫師合作 再加埋11創作嘅歌曲 成件事好玩又開心 同事諗到又做到good job👍🏻 Thanks so much everyone🥹🙏🏻 #佐藤製藥 #守護日常健康
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1 year ago
2024 wasn‘t always easy, but we not only made it through it all, but achieve more together. To our amazing clients and dedicated team: Your trust and support have been our driving force. Together, we’ve turned challenges into opportunities and ideas into reality! Thank you for being part of our story. As we look to 2025, we‘re filled with gratitude and excitement. Cheers!
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1 year ago
BOC Hong Kong Chill Card Campaign 2024 Client: Bank of China HK Director: @travisgoood Producer: @sukiwwt Celebrity: @kaening Photographer: @issaisissaisissa Retoucher: @goldenwatery5k Big Thanks to Clients! Big Thanks to Director team! and our working team! 一齊衝破重重難關, 去完成每一鏡嘅collage art創舉! make something fun and different🤟🏻 #BOCHK #ChillCard
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1 year ago
BOC Hong Kong Chill Card Campaign 2024 Client: Bank of China HK Director: @travisgoood Producer: @sukiwwt Celebrity: @kaening Photographer: @issaisissaisissa Retoucher: @goldenwatery5k Big Thanks to Clients! Big Thanks to Director team! and our working team! 一齊衝破重重難關, 去完成每一鏡嘅collage art創舉! make something fun and different🤟🏻 #BOCHK #ChillCard
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1 year ago
PPS HK Campaign 2024 Client: PPS HK Director: @alternate_ltd Cast: @kayyyy_reve @unitoro_ Bride & Groom, @james.deanfung MC 非常感謝客戶 可以大膽俾我哋去試去玩! 一鏡過拍攝喜慶場景 要掌握咁多個人動作及acting 以至噴錢角度 每一個細位都要好準確好唔容易 多謝 @alternate_ltd 每個位既用心 多謝Bro🫶🏻 And Big Thanks to our working team for all the effort! #PPS #獎金聯分 #齊齊分錢 #交新單有錢分
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1 year ago
PPS HK Campaign 2024 Client: PPS HK Director: @alternate_ltd Cast: @kayyyy_reve @unitoro_ Bride & Groom, @james.deanfung MC 非常感謝客戶 可以大膽俾我哋去試去玩! 一鏡過拍攝喜慶場景 要掌握咁多個人動作及acting 以至噴錢角度 每一個細位都要好準確好唔容易 多謝 @alternate_ltd 每個位既用心 多謝Bro🫶🏻 And Big Thanks to our working team for all the effort! #PPS #獎金聯分 #齊齊分錢 #交新單有錢分
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1 year ago