Hot Futures

@hotfutures

FOR CREATIVE LIVING. LONDON. MELBOURNE-NAARM.
Followers
15.0k
Following
747
Account Insight
Score
56.2%
Index
Health Rate
%
Users Ratio
20:1
Weeks posts
Name me something people should pay attention to right now? Madonna.  Introducing our first Hot Futures creatives series featuring Livia, a Visual Director working at the intersection of music, fashion & culture. Founder of ASTRX Agency, an Image-Curation Lab & Research Partner, working “in service of artists; in favour of star-building.” Livia also designs the print editions of Notion Magazine. What’s been on your mind creatively this past month? What it means to be a performer. What the Hollywood icons taught us about fame. The relationship between discipline and art. The mind-body connection. What it means to create stardom.  3 things you’re into or are inspiring you at the moment? Slim Aarons, Mylene Demongeot, and ‘90s Sharon Stone movies.  Our new series explores creative lives and represents a monthly opportunity to speak with a creative that inspires us to discuss their world, their inspiration and the in between. You can read the full interview feature by signing up to our mailing list before Friday.
221 19
9 days ago
The vibes are up at our Portobello Store 🌸 Our stores are where our creative heart beats - built as a space where our brand, curation and creative community intersect. It’s coming up to two years since we opened our West London store. The store has evolved over the years and we’ve enjoyed growing alongside our new neighbourhood and community. It’s a dream to be able to serve you in a physical space and our team, our community and the commitment we hold to build creative worlds for our eyewear to exist in that makes this possible. Every one of you who walks through our store, keeps that dream alive. Shot by @ellisfloydmyrth our 223 Portobello Road Store Lead.
45 1
1 month ago
Proud to frame people shaping creative culture 👑
58 5
1 month ago
Diya takes a Spring break 🌱 Wearing Sage, our new stainless steel wire frame optical shape. Part of Drop 1, available to shop in store and online now.
120 19
1 month ago
The one you’ve been asking about 🍒 Our community favourite Cupid Cherry Red is now available for pre-order ahead of its arrival in mid April. Arriving in time for London Spring when you pre-order in-store or online.
49 8
1 month ago
Welcoming our first release of the year, Dove. A new unisex structured angular frame designed for everyday wear. Ergonomically designed for true wearability, with weighted temple tips, an extended comfort nose bridge and premium materials. Worn here by Myrth, Kalyx and Rivers from our Portobello store. Available online and in-store from today.
49 11
2 months ago
Sucker welcomes @hotfutures ! You spoke, we listened. Hot Futures now has a permanent home in Melbourne. From East London, the label are on a mission to create modern, authentic and iconic eyewear do people who don’t settle for the ordinary. Hot Futures, online & in-store at Sucker now.
116 29
2 months ago
Maioha ( @maiohaaaa ) our final profile for FACES OF MELBOURNE-NAARM which is looked to exlore Melbourne-Naarm personality, edge and soul through the creative gaze of @sabrinaraso with images by @czsta Here Maioha wears Baby Racer Eco Tortoiseshell | Smoke and Blaze Matte Silver | Clear paired with designs by @shy___online , @dal1992_ , @little__yarn , @_karlaidlaw and @shopbruce . Thank you to @sabrinaraso and the team for bringing this campaign to life. It’s been a privilege to experience this London to Melbourne-Naarm collaborative process.
66 4
4 months ago
Some final reflections for 2025 🪞 Thank you for everyone who has come through and supported us this year. Our stores are back open and looking forward to welcoming customers new and OG between now and New Years Day, and beyond.
60 2
4 months ago
Riak for FACES OF MELBOURNE-NAARM, a creative campaign by @sabrinaraso with images by @czsta Riak’s soft spoken and gentle demeanour is in juxtaposition to his striking aesthetic and cutting visual identity. Here he wears: Blaze Matte Silver | Smoke Aurora Cherry Red | Smoke Ghost Purple | Purple Dazed Eco Green Crystal | Smoke Styled by @sabrinaraso with @_karlaidlaw and @candiceforyou
43 8
4 months ago
Thank you, Melbourne 🙂‍↕️ We’ve had the most incredible time gracing Johnston Street for the past ten days. We packed so much into our short time and are feeling nothing but blessed after meeting so many of you in IRL. We now reluctantly say goodbye to our shop in Fitzroy, energised about the idea of coming back in the not so distant future. Our Pop-up might be over but we’ve not gone far. You can still shop with us on our Aus website and our Melbourne-Naarm office is now fully up and running - ready to help you with all your frame needs. A special thank you to everyone who supported us over the past few weeks (and months) between London and Melbourne-Naarm while we put this little plan into action - eternally grateful.
75 2
4 months ago
Introducing Lily ( @pradacowboy ) Melbourne-Naarm based stylist, creative director, and effortlessly iconic. Here Lily wears Dime Eco Green | Optic and Cupid Brown | OG Gold paired with designs by @shy___online , @_karlaidlaw and some of Sabrina’s wardrobe pieces. FACES OF MELBOURNE-NAARM is a commissioned profile-led exploration of Melbourne-Naarm personality, edge and soul by @sabrinaraso with images by @czsta
35 7
4 months ago