If you’re reading this, congrats! You’ve already taken the first step.
Most people get stuck thinking they need a big idea or something completely new to sell online.
But the truth is, you don’t.
A lot of the best digital products come from things you’re already doing:
– something you’ve made
– something you’ve figured out
– something people ask you about
– something you’ve researched or saved
That’s what this post is all about.
We’ve broken down the main types of digital products you can sell, and how they actually work.
Templates, playbooks, micro-courses, paid access, curation, bundles…
they’re all just different ways of packaging what you already have.
Swipe through to get a feel for each one.
Then take a look through our page. We’ve broken every type into its own post so you can learn how to actually build it.
Our advice? Pick one that feels doable and start there.
Follow along for more ways to turn what you know into income online!
#digitalproducts
Social media is great for getting attention.
But the creators building real, long-term income? They’re not relying on platform payouts alone.
They’re building things they actually own.
That’s exactly what we’re breaking down in this video.
Part 1 covers 3 of the 8 ways creators are making money beyond social media, based on a recent Forbes article. Check out Part 2 for the rest đź‘€
Follow along if you want practical, no-fluff ways to turn your content into actual income.
If this one wins I’m actually never editing again đź« đź«
For real though, you can spend 3 hours editing…
or post something as simple as just standing there.
Both can work.
The only thing that doesn’t work is NOT posting.
So take this as your sign ✨
Personally… I stopped counting 🤣
At some point you just have to stop thinking about it and just start. Take this as your sign!
Send this to someone you know would succeed đź’Ş
If your content isn’t getting attention, it’s usually not the content.
It’s the first sentence.
Here are 40 hooks you can steal, broken down by type ↓
🔥 Controversy Hooks
1. “Unpopular opinion: [X] is a waste of time.”
2. “Everyone says to do [X]. I disagree.”
3. “This advice is why you’re stuck.”
4. “You’ve been told [X]… but it’s wrong.”
5. “Hot take: [X] isn’t necessary.”
đź‘€ Curiosity Hooks
6. “[X] changed everything for me.”
7. “I didn’t expect [X] to work, but it did.”
8. “There’s a reason [X] works…”
9. “This is what no one tells you about [X].”
10. “Wait until you see this.”
đź§ Identity Hooks
11. “If you’re a [creator/business owner], read this.”
12., “This is for people who want to [result].”
13. “If this sounds like you, keep watching.”
14. “You’re not lazy. You’re doing this wrong.”
15. “If you’re trying to [X], this matters.”
đź“– Story Hooks
16. “I tried [X] so you don’t have to.”
17. “Here’s what happened when I did this.”
18. “A few months ago, I was stuck…”
19. “I made this mistake so you don’t have to.”
20. “This didn’t work… until it did.”
⚡ Problem Hooks
21. “This is why it’s not working.”
22. “If you’re stuck, this might be why.”
23. “You’re making this harder than it needs to be.”
24. “This is the part you’re missing.”
25. “You’re focusing on the wrong thing.”
đź’¸ Outcome Hooks
26. “This is how I’d do it today.”
27. “This is what actually moved the needle.”
28. “This made everything easier.”
29. “If you want [result], do this.”
30. “This is what finally worked.”
🚀 Instruction Hooks
31. “Do this instead.”
32. “Start here.”
33. “Try this.”
34. “Save this and use it later.”
35. “If you don’t know [how to do something/what to do], do this.”
🤝 Relatable Hooks
36. “Be honest… are you doing [X]?”
37. “You’ve definitely felt this before.”
38. “Tell me I’m not the only one.”
39. “We’ve all been here.”
40. “If you know, you know.”
Save this so you don’t have to guess what to post.
And if you want hook
If you can explain it step by step, you can sell it.
This series breaks down simple digital products anyone can create using knowledge they already have, not massive courses or complicated setups.
Send this to someone who doesn’t realize they already have something worth selling.
Part 3 coming soon. đź‘€
If you have more than one digital product, this is your sign to bundle them.
Most people focus on creating something new.
But a lot of the time, the opportunity is in combining what you already have.
Bundles make it easier for people to say yes because everything they need is in one place, and they increase the value of your existing products without starting from scratch.
Swipe through to see how bundles work, why they sell, and how to turn what you already have into a stronger offer.
Follow along for more digital product ideas that actually sell.
Not that money maker 🤣
this one
If you’re not using your link in bio to actually make money, you’re leaving a lot on the table.
Your content is already doing the work…
Your link should too.
Try Hopp for free today!
And you don’t even need to film anything new!
Open your camera roll.
Find a 5–7 second clip (literally anything aesthetic, random, or from your day).
Then:
- add a trending audio
- write a strong text hook on top
- keep the caption simple and valuable
That’s it.
(And that’s exactly what we did here!)
Take this as proof that some of the best-performing posts are the ones you almost didn’t post.
You don’t need more content.
You just need to use what you already have.
And if you want text hooks that actually get people to stop and read, we share a lot of them here, so follow along. We’ve got more coming!