Heading into the West End after the London Marathon?
🏃♂️If you’re crossing the finish line, enjoy the rewards
🍹Show your medal and celebrate with these runner perks
💾 Save this for later & tag your post-race crew
This week, the magic of the West End took centre stage at the @olivierawards 2026 ✨
Held at the iconic Royal Albert Hall, this special 50th anniversary ceremony celebrated the very best of London theatre 🎭
We’re proud to stand alongside Art of London in supporting this incredible event, and to celebrate our members who were nominated - and those who took home awards for their outstanding work both on and off stage 👏
A huge congratulations to:
🌟 All My Sons at Wyndham’s Theatre - Best Revival
🌟 Paapa Essiedu - Best Supporting Actor
🌟 Punch by James Graham - Best New Play
🌟 Rosamund Pike - Best Actress for Inter Alia at Harold Pinter Theatre
🌟 Dead Man Walking by English National Opera at London Coliseum - Best New Opera Production
We’re especially proud to celebrate the creativity, talent and innovation across the Heart of London - where world-class theatre continues to thrive 🌍
Congratulations to all nominees and winners. Your work keeps the West End shining on the global stage ✨
Goods vehicles already account for up to 30% of traffic in the West End and commercial traffic is predicted to increase in the future.
By all West End businesses using the same provider for recycling and waste, the West End can benefit from fewer vehicles and better air quality, too.
Veolia and Westminster City Council’s (WCC) Commercial Waste Services offers HOLBA members a 10% discount on waste and 20% discount on recycling services. The fleet is predominantly electric and powered by the waste they collect.
Latest impact report from our members ^
We met with Paul Grey, Deputy Director of the @NationalGallery , to give us a tour of their new Sainsbury Wing.
As one of the most iconic galleries in the world, it's an incredible example of how museums and heritage buildings can navigate challenges while innovating and building responsibly:
🌱 Reduced energy and water use
♻️ Recycled over 4 tonnes of material
⚡ Upgraded M&E systems for greater efficiency
💎 Replaced dark glass with clear, recycled glass to brighten galleries while protecting masterpieces
The team is on track to achieve BREEAM Excellence, the leading global standard for sustainable building design, along with all original sustainability targets.
#Sustainability #NetZero #EnergyEfficiency #CircularEconomy #NationalGallery
🤝 Working together to keep our streets safe. Last week we joined @metpolice_uk@holbid@mylocalbobby@saferbusinessnetwork to carry out a joint deployment across the West End, Chinatown and Covent Garden 📌
The team made an arrest for immigration offences 🚲 issued warnings for cycling on the public highway 🔍 carried out drug searches 💙 supported vulnerable individuals and provided crime-prevention advice to local businesses.
✨ This partnership approach helps us maintain cleaner, safer and more welcoming streets for residents, local businesses and visitors
#londonnews #saferlondon #westminster
Hello London! It’s time to Rise And Shine! 🌇
We’re thrilled to launch our latest iteration of Art After Dark with @lakwena ’s joyful installation here, in the beating heart of London!
Come and experience her towering, vibrant sculpture glowing with colour, accompanied by some seriously danceable tunes, in Piccadilly Circus until 10 Feb.
🎨 Rise And Shine by @lakwena for Art After Dark
📍 Piccadilly Circus and @piccadillylights
🗓️ 3–10 Feb
‘Rise and Shine’ by @lakwena, curated by @newpublicprojects
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@citywestminster@piccadillylights@landsecgroup@holbid@royalacademyarts@nationalgallery@nationalportraitgallery
#ArtofLondon #ArtAfterDark #ArtEventsLondon
Art After Dark returns for a week of late-night art, music and unique experiences across the West End. Swipe for what’s on 👉 full details via link in our bio.
🗓️ Tuesday 3 - Tuesday 10 February
‘Rise and Shine’ by @lakwena, for Art After Dark curated by @newpublicprojects @citywestminster@piccadillylights @landsecgroup @Artoflondon @RoyalAcademyArts @NationalGallery @nationalportraitgallery
#ArtofLondon #ArtAfterDark #ArtEventsLondon
Our first Marketing Breakfast of the year was last Wednesday at @thecrystalmaze ! Huge thanks to our guest speaker, Ava Arroyo, for sharing insights on AI in the hospitality sector and evolving consumer trends.
Highlights for attendees included:
🔹 An inside look at how AI is shaping the hospitality and travel sector, along with the latest consumer behaviour trends.
🔹 HOLBA’s upcoming marketing and communications campaigns, insights on footfall and visitor patterns in our area, with advice on how to make the data work for your business,
🔹 Opportunities to get involved with future initiatives.
If you missed out, make sure to check our events page and sign up for our newsletter to get on the list for our next event. Follow the link in our BIO.
#MarketingBreakfast #MarketingBreakfast #HOLBA #WestEnd #London #Hospitality
@theartofldn 's Art After Dark returns to the West End on 3 February 2026!🌃✨
For seven nights, the area will transform into a hub of art, music, and digital experiences, launching with a landmark public installation by the acclaimed @lakwena in Piccadilly Circus. Curated by @newpublicprojects
The programme features a diverse range of cultural activations, from a late-night DJ set at @thenationalgallerey to our ‘Gallery HOP!’ featuring participating galleries such as @cristearoberts , @mayorgallery , @iconicimagesgallery , and many more.
📢 Get involved:
We are currently inviting businesses to participate in this initiative to offer:
🔹 Music programming
🔹 Digital art
🔹 Host experiences
🔹 Exclusive offers
Submit your offers by following the link in the comments below. 👇
#ArtAfterDark #WestEnd #LondonCulture #ArtOfLondon #NightEconomy
We’re proud to announce that Leicester Square and Piccadilly Circus has received Purple Flag accreditation for the 15th consecutive year, the global gold standard for a safe, vibrant, and dynamic evening and night-time economy (5pm–5am).
The prestigious award recognises the area's thriving mix of entertainment, dining, and culture while ensuring the safety and well-being of residents and visitors. Key successes include:
- Enhanced CCTV functions for safety and awareness
- Improved radio networks for faster, coordinated responses by security and policing teams
- Hosting standout events like the London Festival of Architecture and Art of London
Leicester Square & Piccadilly Circus joins 90 destinations worldwide flying the Purple Flag – from world-famous cities to small towns – all committed to excellence in night-time management.💜
We're here, because they were there.
On the 8 May in 1945, Victory in Europe was celebrated – marking the end of the Second World War.
Piccadilly Circus was one of the key sites of celebration with journalist Stewart MacPherson reporting that there was ‘a terrific throng of people’ celebrating.
It was a poignant moment in time where the streets were flooded with music, dance and partying. As referenced – by Joyce Digney, who was pictured dancing in the fountains at Trafalgar Square:
‘We walked all over London, and unless you were there, you could not believe the euphoria; hugs, kisses, smiles and laughter. It was like a gigantic family coming together.’ —Joyce Digney #VictoryInEurope #PiccadillyCircus #WW2Memories #HistoricalCelebration
