Happy Oscar Wong Day ❤️ Today Asheville officially honors the man who started it all: in a basement, on dairy equipment, with a belief that great beer and good people go together. He brought joy everywhere he went and will be missed always. Raise a pint in honor of him today 🍺
Which adventure and beer pairing are you choosing? 🤗 Vote in the poll below ⬇️
Our IPA Variety pack is the perfect pairing for every outdoor adventure this summer! Grab a pack and get outside 🍻
Save these Tennessee travel ideas for later! ✨ This summer, the Highland team is hitting the road and exploring the best the Southeast has to offer 🌞🚐 Destination Daycation is your guide to each location, highlighting activities and stays for your travel itinerary.
This month, we explored Eastern Tennessee including WildSide Adventure Park (@wildsidetn ) and Anakeesta (@anakeesta ). From UTV rides, ziplining, mountain-biking and more, the area is perfect for outdoor adventure lovers. We ended the day at beautiful A-frame (@littlefoxhideaway ) with ice cold Daycations and mountain views. 🍻
Want more Southeast travel ideas? Visit the link in our bio to read the full Destination Daycation breakdown for Eastern Tennessee! 🤗
Oatmeal Porter is officially Oscar’s Oatmeal Porter 🍻 Same recipe, same creamy chocolate and coffee porter you all know and love—now with his signature on the label where it always belonged. Cheers, Oscar 🩵
Introducing Jasmine Lager with Tea and Lychee, brewed in honor of AAPI Heritage Month and Oscar’s Chinese-Jamaican heritage 🌸🍻 This limited release was brewed during a collaborative brew day last month with Leah and members of Asheville’s AAPI community!
This limited release is available in specialty 500ml bottles while they last. Come grab one and share a pint in our founder’s honor on May 16 for Oscar Wong Day. ❤️
✨ Staff Spotlight ✨ Meet Allison, our Market Development Manager for Raleigh/Greensboro—AVL IPA in hand, naturally. AVL was the first Highland beer she fell in love with: between the nostalgia, her love of West Coast IPAs, and the UNC blue on the can, it’s never really been a competition.
When we asked her about working at Highland, this what she had to say: “Highland is family, our leadership does a great job at creating a team-oriented culture with people that are very passionate about what they do!” ❤️
Come along for the ride on Destination Daycation 🍻🏔️ This time we’re crushin’ it in Eastern Tennessee with UTV rides through the Smokies, three minutes flying on the longest zip line in the US, mountaintop views at Anakeesta and sunset Daycations back at the A-frame. Dirt on our faces, big smiles and zero regrets! 🤗
Win a trip to Vegas with our Highland Haze sweepstakes! ✈️🎰 Enter The Haze that Hits the Jackpot for your shot at an epic escape. One lucky winner scores a trip from Asheville, NC to Las Vegas!
PRIZES:
🎫 $500 travel voucher from Allegiant Air
🏠 $500 lodging voucher
🍺 Highland Brewing swag bag
Visit the link in our bio to enter!
Must be 21+ and reside in Georgia, North Carolina, South Carolina or Tennessee to enter. Contest is open May 1 through May 31. This sweepstakes is in no way sponsored by Meta.
Good taste never goes out of style—in the fashion AND the craft beer world 🍺💅🏽✨ Who else is excited for the Devil Wears Prada 2 release this weekend? Tag the friend you’re gonna go see it with in the comments!
For the Gaelic Amber Ale lover: the ultimate Highland Brewing merch collection 🍺🤗
⚽️ Gaelic soccer jersey (available for pre-order!)
🌶️ Scotty’s Carolina BBQ Rub in collab with @spicewalla
🔥 Scotty’s hot sauce 🔑Scotty leather keychain/bottle opener
🧢 Scotty leather patch hat
Snag one of these limited edition Gaelic/Scotty merch items next time you’re at the Taproom—or order online 🤗 Shop now at the link in our bio!
AVL IPA 🤝 Blue Ridge Roller Derby
We had so much fun partnering with @blueridgerollerderby for this photoshoot! AVL IPA was named for the city we all know and love: a city of belonging, creativity, and community ❤️ If you ever get a chance to see these skaters in action, we 10/10 recommend going (with an AVL in hand 😉)
