手心作品｜丁丁藥局品牌識別系統設計
股票代號：6844
丁丁藥局從婦嬰到樂齡，服務橫跨多元族群。
當品牌從「社區熟悉的藥局」，走向「多據點連鎖體系」，
如何被快速辨識、被一致理解，成為關鍵課題！
本案透過跨層級訪談，重新梳理品牌長年累積但未被系統化的核心價值：
・信任
・團隊
・陪伴
並進一步轉化為一套可被辨識、可被延展的品牌識別系統。
在設計策略上，我們建立具有「語意結構」的符號語言：
將其轉化為一套可辨識、可延展的品牌識別系統。新識別以大寫 T 象徵 TinTin 與 Trust，小寫 t 代表 Team，融合醫療十字與「丁」字語彙，建立兼具專業性與記憶點的視覺語言。
這次專案不只是設計一個新的 Logo，而是協助丁丁藥局從「被熟悉的店」轉變為「被辨識的品牌」，為未來連鎖發展建立更清晰且一致的品牌基礎 !
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TinTin Drugstore serves customers from young families to seniors.
As the brand evolved from a familiar neighborhood pharmacy into a growing retail chain, the key challenge was to create an identity that could be recognized quickly and understood consistently.
Through interviews across the organization, we defined three core values—Trust, Team, and Companionship—and translated them into a scalable brand identity system. The new logo combines an uppercase “T” for TinTin and Trust, a lowercase “t” for Team, and integrates the medical cross with the Chinese character “丁.”
More than a logo redesign, this project transformed TinTin Drugstore from a familiar local pharmacy into a clearly recognizable brand, ready for future expansion.
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General Manager – 徐志揚 Chih-Yang Hsu
Brand Director – 蘇昱安 Ian Su
Project Planning – 王彥筑 Ivy Wang、蕭婉智 Xiao Wan-Zhi
Lead Designer – 蘇筱雯 Xiao-Wen Su
Designers – 吳冠賢 Guan-Shian Wu、張嘉育 Wendy Chang、徐維志 Wei-Chih Hsu
Motion Designer – 鄭智鴻 Zhi-Hong Cheng
＃丁丁藥局 #品牌識別 #藥局品牌設計 #連鎖品牌
#HandHeartDesign #手心設計 #看見看不見的價值
