Heze

@hezeworldwide

i help brands and artists shift culture.
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4,991
Following
3,577
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31.85%
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Weeks posts
The same week we were arguing about Klay and Meg, the Supreme Court gutted the Voting Rights Act. This is nothing new. The system has always needed us divided, because while we’re too busy fighting each other they strip away everything we’ve built. I write about this and more in my latest piece. Link to the full substack in my bio. #blackliberation #voting #blackcommunity #blacklove #genderwars
433 68
16 days ago
There’s power in forgiveness. There’s also power in no longer needing it. I wrote about @gunna , the idea of purpose vs pride, and no longer seeking forgiveness from people determined not to give it to you. Full essay available via the link in my bio.
9,157 338
28 days ago
🫶🏾 Proverbs 22:6 #daddysgirl #gymmotivation
226 12
1 month ago
More and more, we see people walking away from their careers to chase other dreams. But what seems like a trend is actually a generational counteroffer to something that lost its value a long time ago: the American Dream. I wrote about @kaicenat , @charli_xcx , and an entire generation rewriting the rules, and what it means for everyone watching. Peep the substack link in my bio for more.
1,581 75
2 months ago
In the same week that music’s biggest stars are competing for Grammys, J. Cole is walking away from the industry completely. I wrote about how the culture demands you stay visible to stay valuable, and how refusing to play a rigged game is more powerful than winning it ever could be. Peep the full essay in my bio
16.3k 355
3 months ago
mais amor
220 12
4 months ago
crafted the strategy for McLaren and eBay’s global partnership. with the F1 grand prix wrapping up earlier this week in Abu Dhabi, i’ve been thinking back on all the work that this vision gave birth to. @eyeamtheo bro, thank you for building on this point of view and running with it 💪🏾⚡️
105 17
5 months ago
the amount of things i forget i did is almost as concerning as it is kinda cool 😂 a while back i worked on the launch strategy for an (at the time) unknown, top secret hair care line that was getting ready to hit the market. i was recently reminded of it but i think it’s safe to say it went pretty well!
257 31
5 months ago
Hip-Hop is dead—at least that’s what people claim. I’ve been thinking a lot about what that really means. So i wrote about it. Full piece is up via link in bio.
1,752 166
5 months ago
down since day uno
420 24
9 months ago
🖤
605 73
11 months ago
creative strategy work for @adidas Honoring Black Excellence 2025 campaign. Black Excellence is a complicated theme within our culture, but what i found through researching the fascinating stories of our people, like The Ladies of Gee’s Bend, is that the only prerequisite for Black Excellence is the ability to create. And I’m grateful to be a vessel that inspires and challenges big brands like Adidas to make space for that creativity to flourish.
302 50
1 year ago