At the end of 2024 we had the chance to work on the branding for Paralelo Paradies, a company designing and producing 3D-printed accessories where art, technology, and fashion intersect.
We connected instantly with Ángela and Adriana, the two sisters behind the brand, now living in different countries, Colombia and Germany. Their parallel experiences inspired the name @paraleloparadies , a meeting point between worlds and different interpretations of beauty.
For the visual identity, we built a system inspired by the digital 3D environment where the magic happens - the software where these pieces are imagined and modeled. Alongside it, we developed a simple, colorful illustration style that echoes the playful artistic spirit of the accessories.
A great project and a genuinely fun collaboration.
#brandIdentity #3dprinting #colombiandesign #germandesign #logooftheday
HK sketchin’, k? 🥷✏️
For the entire creative team at Hey Kid!, drawing is a way of thinking. It’s a tool that helps us shape ideas and bring any kind of project to life.
That’s why today, we’re launching a new content series to share the thousands of sketches we create every day.
Some are part of the process and never see the light of day, others become the foundation of incredible brands or illustrated pieces, giving structure to major projects. And others? Well, we make them just for fun.
Because at HK, we sketch, k?
This is how we bring our craft to life.
This is our practice—and our most powerful secret weapon.
#sketchdaily #sketching #sketchbook #sketchbooks #drawingchallenge #brandingstudio #latinamericandesign #heykidstudio
In the logistics industry, thousands of dollars are lost every day due to errors in manual tasks.
On top of that, repetitive processes waste valuable time for both employees and operations.
Nauta has arrived to change the playbook.
Meet Nauta: The AI-powered logistics solution for smarter trade management.
Built by operators, for operators, it leverages AI to automate import and export logistics at every stage of the process.
Inspired by light—a guiding force in freight transport, especially maritime—we designed an icon where the Nauta star symbolizes security and efficiency.
We also developed a visual system based on the way shipping containers are stacked, creating a structured grid and margin logic that defines the overall composition. This was complemented by a broader design language, incorporating textures, photography, and illustration as supporting brand assets.
This brand identity reinforces a key message: Operators can now focus on what truly matters. No prior knowledge, no complex integrations—just complete control over operations and the confidence to move forward.
Welcome to Nauta’s world.
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Shoutout to the Nauta team: Gabi, Valen, and Rai, who were with us every step of the way. Not only did they give us the opportunity to work on this amazing project, but they also contributed invaluable insights and sharp feedback that helped refine every detail of the brand. Thank you so much!
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Check out the complete project on our website.
#startupbranding #dieline #logosai #brandingdesign #brandingidentitydesign #designfeed #thebrandingcollective #latinamericandesign
2024 Limited Edition Crewneck – Black on Black
Three years of building a dream. 💫
Every December, not only do most of the Hey Kid! team celebrate their birthdays, but so does our company—our studio. This year, we want to commemorate it with a super-limited special edition piece that pays tribute to being different.
We’ve produced only 12 of these garments, so if you’re interested, send us a DM. (Only available in Colombia)
Price: $176,000 COP
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‘This garment is a tribute to the value of being “different.”
In our quest to stand out in digital spaces, industries, and social structures, we often lose ourselves in the repetition of what is trendy or deemed “right.” In doing so, we fall into a cycle of familiar patterns that offer, at best, a fleeting illusion of novelty.
This piece is a reminder—a letter to the memory of the studio and those who surround it. A living note inviting us to look again, to reflect, and to embrace what is different. That which, though it may sometimes feel uncomfortable, has the power to nourish our memories.’
#heykidstudio #memorabilia #designstudio #creativestudio #brandingstudio #entrepeneurship #colombiandesign
As the saying goes: fall in love with the process. These are some images that showcase a bit of the packaging development process we worked on together with the @rappipayco team back in 2022. From illustrations to 3D and design interactive structures, we thoroughly enjoyed the project, but above all, the process of exploring and innovating through design.
AR filter development: @digital.clay.co
#rappypay #packagingdesigninspo #packagingdesign #branddesign #creativepackaging
Un día un gran amigo de la casa ilustró a todo el equipo!🫰✨ Hey Kid! Studio team by @bochoman77 💫
#heykidstudio #designteam #brandingfirm #brandingstudio #bochoman #illustration #colombiandesign
🚨📢 New packaging project! Juan Valdez Cosecha Especial - Microlotes ☕️🍃 Late last year, the Juan Valdez Innovation team reached out to us with a really cool project: designing a brand-new product for their premium portfolio. The brief was super challenging because the packaging had to meet certain conditions to be market-ready and sustainable over time, both in their own stores and in retail.
Their goal was to create a system where they could produce the base packaging in large quantities, but for each new season, when a different microlot with unique characteristics from a new farm was released, they wouldn’t have to reinvent the entire packaging. Instead, it should remain part of the same product family.
We approached this opportunity with high expectations and developed a versatile and long-lasting packaging system. We built an identity for the base packaging where illustration and attention to detail played an important role, representing the quality, tradition, and beauty of the landscapes from Colombian family farms with a geometric and stylized style, showcasing the various connections from the roots of this special coffee to the birth of its fruit. We also created a labeling system that made the implementation and production of this product scalable across the country and over multiple seasons.
Shout out to the entire Juan Valdez team who made this possible, especially to Pao who was crucial for the development of the project, and of course, to the amazing Hey Kid! team who were involved from the initial concept to the final production details.
#heykidstudio #juanvaldez #juanvaldezcafe #packagingoftheworld #packagingdesign #packaginginspiration #colombiandesign #packagingoftheday #visualidentitydesign #designfeed #brandinginspiration #colombiancoffee
Last year, we created a brand for a new restaurant with an inspiring mission: to craft a top-quality burger that EVERYONE could afford. And so, Korger Burger was born. Tired of seeing burger prices skyrocket, we teamed up with the founders of @korgerburger to bring things back to basics and launch a burger brand that delivers simplicity, incredible taste, and prices you’ll fall in love with. This is Korger. Ideal for everyone, unique like you. 🍔🍟💫✨🟣🌼🟠
#burgergram #latinamericandesign #thebrandingcollective #thedieline #designfeed #tdkpeepshow #logooftheday #brandidentity #visualidentitydesign #heykidstudio #brandinginspiration #branddesigning
2/2 - About 8 months ago, our dearest client @mmaria_fernanda reached out to us with a beautiful project that would bring together two beloved Colombian brands. This union was an amazing opportunity to combine a love for coffee with the comfort of great clothing. That’s how this project with @juanvaldezcafe and @domenica.latam was born. We led everything from the concept of the collection to its creative execution, including illustrations, product design, and even the launch audiovisual and photography content. Today, we’re super excited to share the final result of months of hard work and, most importantly, a lot of fun. This collection is all about connecting the city with nature, showcasing the beauty of our fauna in a more everyday context, and dressing a diverse urban crowd with the most spectacular aspects of our Colombian ecosystem. Because that’s who we are: Naturalmente Colombianos.
You can now find all the items in the Juan Valdez online store at /Domenica, and they’re already arriving in physical stores! We’re so proud of this project and grateful to the whole Juan Valdez and Domenica team who made this collection a reality.
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Photography & Video Production: @andres_quila + @heykidstudio
#fashioncollection #brandfashion #colombiandesign #colombiancoffee #juanvaldez #juanvaldezcafe #domenica #colombianbrand #heykidstudio
1/2 - About 8 months ago, our dearest client @mmaria_fernanda reached out to us with a beautiful project that would bring together two beloved Colombian brands. This union was an amazing opportunity to combine a love for coffee with the comfort of great clothing. That’s how this project with @juanvaldezcafe and @domenica.latam was born. We led everything from the concept of the collection to its creative execution, including illustrations, product design, and even the launch audiovisual and photography content. Today, we’re super excited to share the final result of months of hard work and, most importantly, a lot of fun. This collection is all about connecting the city with nature, showcasing the beauty of our fauna in a more everyday context, and dressing a diverse urban crowd with the most spectacular aspects of our Colombian ecosystem. Because that’s who we are: Naturalmente Colombianos.
You can now find all the items in the Juan Valdez online store at /Domenica, and they’re already arriving in physical stores! We’re so proud of this project and grateful to the whole Juan Valdez and Domenica team who made this collection a reality.
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Photography & Video Production: @andres_quila + @heykidstudio
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#fashioncollection #brandfashion #colombiandesign #colombiancoffee #juanvaldez #juanvaldezcafe #domenica #colombianbrand #heykidstudio
Last year, we worked on creating a ‘corporate video’ for Cceneca, a leading distribution company in Colombia, where they wanted to represent their values and vision as a company. What could have been a ‘traditional’ corporate video, we transformed into an amazing and very fun story, thanks to the great input from @juliocesarletrayson , the founder and mastermind behind the company’s operations. Julio, with his brilliant creativity, shared with us what he believes are the core values of Cceneca, and why not, values that are central to his life. Using this as our foundation, we collaborated with him and our team to bring to life a short film that tells the journey of a character who, while appearing heroic, is also a learner who comes to recognize himself throughout the story.
The process was a lot of fun, and we loved collaborating with @jkr.mg , who handled the animation for the project and brought this magical universe to life.
#videoanimation #animatedshortfilm #corporatevideo #heykidstudio #animationoftheday
