Eleven years ago, we met for the first time at school. From the very beginning, it was clear that we shared a deep passion for visual storytelling—and that our approach to design, our ambitions, and our work ethic were very well aligned. After a few years apart, both working independently, we reunited at DMJX to study graphic design. This time, our conversations weren’t just about design; they were about building a space where we could explore, take chances, experiment, and leave our mark on the Industry.
At school, we’d often stay late working on our individual client projects, bouncing ideas off each other. One night we joked, “If we ever were to start a studio, what would we even call it?” We tossed around ideas using our last names—Hayden and Jacobsen—until one of us said, “Hey Jack!” At first, we laughed, but the more we thought about it, the more it felt like the perfect fit. It was playful, intuitive, and a little unexpected—exactly the kind of approach we wanted to bring into every project.
Shortly after, we got the chance to turn our idea into reality. After leading a large-scale project at school, we were invited to continue the collaboration – not as students, but as a studio. Just like that, in February 2020, in a slightly crooked yellow apartment in Christianshavn, Hey Jack Studio was born.
Fast forward five years, we’ve collaborated with over 80 amazing clients, developed complex brand identities and strategic design projects, and had the privilege of working with insanely talented creatives. And yet, we still have to remind ourselves to pause and appreciate how far we’ve come.
For us, International Women’s Day is a reminder of why representation in leadership and entrepreneurship matters. Because, although the number of female entrepreneurs in Denmark is growing, women are still underrepresented. That’s why we celebrate the women who are building, leading, and breaking barriers—including ourselves. Because starting something from scratch takes guts, and that’s worth recognising.
We’re proud to be part of an evolving industry. To run a business that, hopefully, inspires others to do the same. Happy International Women’s Day! 💪💙
Hey Jack og Katinka Bukh teamer op omkring Betty Nansen Teatrets nye identitet 💙 Vi er sindssygt glade for at kunne fortælle, at vi har indgået et nyt strategisk samarbejde.
Alt for længe har branchen været delt op mellem helt små studios og store full-service bureauer – med meget lidt imellem.
Med dette samarbejde samler vi vores forskellige kompetencer i et kraftfuldt designkollektiv, der kan løfte større ambitiøse projekter.
Vi har selv manglet kvindelige forbilleder, der turde skabe noget større.
Så nu vil vi selv være det forbillede – og et reelt alternativ til de etablerede større bureauer.
For ja – vi er female founded, og det er vi stolte af.
Men først og fremmest er vi dygtige.
Vi deler en kærlighed til brand creation, visuel storytelling, stærk strategi og gennemtænkte designs, der tør – og vil noget.
Hvem er vi?
Hey Jack – brand- og designstudio gennem 6 år med vokseværk og store ambitioner.
Katinkas Bukh – one-woman designstudio med vild mediebaggrund.
Sammen kan vi meget mere. Og så er vi stolte af allerede at kunne annoncere vores første store fælles opgave: udviklingen af den nye visuelle identitet for Betty Nansen Teatret.
CAISA — The National Centre for Artificial Intelligence in Society — unites leading Danish researchers to shape how AI impacts people, policy, and democracy.
We created their visual identity built on balance. Precise and restrained — designed not to dominate, but to support. The identity lives in the space between logic and empathy — holding complexity with clarity and confidence.
#heyjackstudio #visualidentity #logo #webdesign #webflow
An everyday Vietnamese cook book for @lindhardtogringhof by Nina Minh Gram Nquyen @derhvorjegkommerfra . Concept and design by us.
Food photography by Line Falck Christensen
#cookbook #design #graphicdesign #heyjackstudio
Digital artwork for @drengebarn aka SØN’s new album! Stories from life itself, traced in silver glimmers of beauty and absurdity 🖤🤍🩶
Printed vinyl soon landing fresh from press, and we can’t wait to show you.
Video by Joachim Grau, Anders Højrup and Lars Hauschildt.
#heyjackstudio #digitalartwork #artwork #graphicdesign
A few moments from our photoshoot with @drengebarn
Lighting by @anton__lauritsen
#photoshoot #photography #fujifilm #fuji #thelab #drengebarn #heyjackstudio #heyjack
Say hello to Sofie — the newest creative mind joining our team. 💙
After working as an Art Director on branding and campaigns, she’s stepping back into the role where she feels most at home: creating, exploring, and shaping visual identities with equal parts intuition and intensity.
Sofie thrives in the early stages of the design process — when ideas start crackling, directions unfold, and concepts shift from thoughts into visuals with presence and personality.
We’re so so so so thrilled to have her on the team.
#heyjackstudio #heyjack #teammember #heyjackteam #graphicdesign
Newest book design for @akt1akt1akt1
The BLONDE BABE TRILOGY translates a pop-saturated, theatrical universe into print through bold colours contrasted by greyscale moments that hint at the trilogy’s darker themes. The title was developed as a logo based on ABC Dinamo’s Bingo typeface, with an added layer of sharpness and finely tuned details. Its crisp geometry and refined edges create the graphic tension needed to mirror the trilogy’s collision of humour, horror, and critique.
The trilogy brings together three plays by @nielserling and @idamariehede — WORK BITCH, PAMELA and LOSE YOURSELF — each using cultural icons to explore trauma, fame, and desire.
The publication is a softcover edition printed on 100 gsm Munken Cream and supported by the Danish Arts Foundation (Statens Kunstfonds Projektstøtteudvalg for Litteratur).
Performance Images: Martin Høyer Poulsen, Camilla Winther and André Hansen
#editorial #bookdesign #graphicdesign #heyjackstudio #heyjack #layout #print #akt1 #blondebabetrilogy #bingo #abcdinamo
Album and singles for @saveus
‘Loveflow’ finally dropped last Friday — and we’ve had the great pleasure of shaping the visual direction and album artwork for the release.
Single photography by @blink____twice
