Sales! Sales! …
Sure, but we never wanted a traditional car showroom. No tricks. No sales jargon. No pressure.
From day one, our retail spaces were designed to reflect who we are: consistent, minimal, and unlike anything else in the industry. A place where respect for the customer and respect for the product come first.
These are some examples from China, Denmark, Sweden and The Netherlands.
Huge thanks to @hellorongsan for keeping this consistent. #polestarbrand
Motion Blur 3/3
The visual language from the first two Motion Blur campaigns became the foundation for yet another chapter.
This time, the brief was different, a tactical offer for Polestar 2. Traditionally, that means copy-heavy ads spelling out the deal. But we let the mesmerising visual effects do the talking. Creating something you’d want to look at again.
And again.
And this one is live right now.
#polestarbrand #polestar2
Motion Blur 2/3
You often get tired of your own ideas long before anyone else even sees them. But just repeating yourself? That’s even worse.
So in 2023, we took Motion Blur for another spin. This time, it wasn’t speed that bent the visuals, it was energy. Electric energy that froze, twisted and warped the image on its own.
We shot it all at Amager Strandpark in Copenhagen. But honestly, it could just as well have been another planet.
#polestarbrand #polestar2
Motion Blur 1/3
Most car ads look the same. Sharp. Predictable. Boring.
So we asked ourselves: Is this really the only way to show speed, energy and design?
We flipped the script. We leaned into what most avoid: motion blur – that hazy distortion when the camera can’t keep up.
We shaped it. Stretched it. And built a visual world of our own. Abstract. Beautiful. Colourful.
To get it right, we didn’t fake it. We stacked real shipping containers in bold colours to create the backdrop we imagined.
In 2022, we launched the first chapter.
It didn’t look like a car ad – by design.
#polestarbrand #polestar2
It started as a simple idea for our retail spaces. But it grew. And grew. Before we knew it, we had a full campaign, even airing on TV in some countries.
And finally, the team got to be themselves in front of the camera.
“What if cars also have a need to break free? To shake off the static and just drive?”
The what if became "I am 3". A campaign that brings Polestar 3 to life—not just as a car, but as something with presence, purpose, and a story to tell.
Huge thanks to the team who made it happen—through rain, snow, and shifting plans. You turned every challenge into something extraordinary.
#IAm3 #Polestar3 #PolestarBrand
Never settle.
Probably the most frequent phrase in some of our conversations, and for a good reason.
Thanks to Conor, Susanne, Daniel, and the rest of the usual suspects at Polestar for making this come alive. #polestarbrand
