SÉRA is a multidisciplinary creative studio specializing in visual storytelling, branding, and art direction. We work with forward-thinking brands across fashion, beauty, lifestyle, and culture to craft meaningful design systems that are both strategic and emotionally resonant. We believe that every brand begins with a story — and our role is to translate that story into a visual language that feels timeless, intelligent, and beautifully unexpected.
RAE – Bronzing Drops
RAE is all about glow - designed to mix seamlessly into your skincare, these bronzing drops offer a sun-kissed boost without the sun. We crafted a fresh, lightweight identity that captures radiance and ease. A touch of bronze, a hint of magic, and packaging that feels as effortless as your morning routine.
CLEMENTA is a high-potency Vitamin C serum for hair and skin—pure, concentrated, and radiant. We developed a clean, botanical-inspired brand language that feels both luxurious and grounded. The design highlights clarity and potency, with a natural glow that mirrors the product’s effects. Skin care, simplified. Hair care, elevated.
GLACÉE – Nail Care Branding
A fresh, trend-driven nail care brand designed for a new kind of self-care ritual. We created a contemporary identity that reflects clean beauty values - mellow tones, sleek packaging, and elevated typography all come together to express softness with edge. Beauty for your fingertips, with style at its core.
@designerbriefs & @akoya.mockups brief - #dbpaceplus
Pase Plus is a clean skincare brand designed for active lifestyles and sweat-prone skin. Made with the highest-quality ingredients and zero added chemicals, it protects and strengthens the skin barrier while treating your skin with the care it deserves.
All images created with AI
Graphic Designer @karin.a_m
#branding #graphicdesign #visualidentidy #skincaredesign #packaging #ad #logodesign #branddesign #brandidentity #visualdesign
Water doesn’t ask permission.
Shot in monochrome to highlight strength through softness, and sensuality without noise.
Photography: @mango___maya
Creative: @hey.studiosera
#monochrome #skin #blackandwhitephotography #branding
We believe great design lives in the everyday.
That’s why we created ‘Rufft’: a collection of dog leashes designed with care, clarity, and a touch of fun.
From sketch to street, this project was about balance —
between softness and strength, color and calm, simplicity and charm.
For dogs who lead the way. And for humans who notice the little things.
Graphic design: @karin.a_m
Creative: @hey.studiosera
#dogs #visualidentitydesign #branding #walkinginstyle
Too close to ignore.
A kiss framed for the lens - playful, present, and fully aware.
Photography: @mango___maya
Creative: @hey.studiosera
#closeupphotography #flirt #kiss #portrait #skincare
Calm & Focused – natural support for little minds.
A gentle daily ritual for kids who need help tuning in.
Calm & Focused is a natural gummy made with functional mushrooms — carefully formulated to support concentration, without the crash.
The visual language was designed to reflect the product’s essence: calm, clarity, and a gentle sense of focus.
Graphic design: @karin.a_m
Creative: @hey.studiosera
#calm #focus #designforkids #visualidentitydesign #typography #packages
Maldita is a sugar-free, alcohol-free botanical nightcap crafted for women seeking deep, restful sleep. Deliciously soothing and naturally sweet, it blends cherry-derived melatonin, calming rose extract, and gentle herbs like chamomile and lemon balm. A calming bedtime ritual that quiets the mind, relaxes the body, and carries you into dreamland.
Graphic design: @karin.a_m
Creative: @hey.studiosera
#visualidentitydesign #branding #alcoholfree
Structured but barefoot.
A moment between formality and freedom - where style meets instinct.
Photography: @mango___maya
Creative: @hey.studiosera
#photography #orange #visualidentitydesign
