Spring in full action, and we are filled with that special optimism that inspires us to look further.
This edition we embrace innovation, magic, and the power of optimism through our wonderful network of artists, scientists, and creators. From illustrator Lou Bensch (@un_loup ) to Chef Chantelle Nicholson (@chef_chantelle ) , @shellworks_ Co-Founder Amir Afshar, and @polyphonia_studio at Milan Design Week.
What connects them isn’t obvious. That’s the point.
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Easter has an origin story most people don’t know. A bird transformed by Ostara, Goddess of Spring, into a hare who laid coloured eggs in her honour. It’s ancient, strange, and rather wonderful, and it’s the myth that gave us this collection.
Working with @fortnums , we designed Ostara: a range of over 20 products rooted in that story, with the hare as protagonist throughout. From a 500g milk chocolate Spring Hare to praline eggs laid in real shells, miniature matchbox hares to a full children’s line featuring Harrie, a bird-turned-hare with her own tale to tell.
The illustrations are by Lou Benesch, whose watercolour worlds bring together plants, animals, and folklore in ways that reward looking closely. Her work runs across the entire range, from the premium gifting tier down to the children’s collection.
Packaging as cultural storytelling. That’s what we’re here for.
What does it take to build a brand that lasts?
Over this winter we’ve been questioning rigid brand architecture, making the case for purposeful innovation, and exploring why ritual beats resolution.
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Three years ago, we became a B Corp not as a destination, but as a commitment to do better.
This year, our Impact Report reflects a shift in how we work and how we tell our story.
We’ve radically simplified things. Moving from many articles and overlapping systems, to five clear areas of focus that matter most.
We’re also getting ahead of the curve. With B Corp’s assessment criteria changing ahead of 2028, this report is our way of learning, adapting and building toward what’s next. A clearer view of our impact, and the work still to do.
Explore the 2025 Impact Report via the link in bio.
#bcorp #impactreport #designforchange #beautilitydirective
A new season brings a new Seasonal Edit.
Autumn sharpens the appetite for substance, so we’re looking at the places that know how to feast, tasting The Last Duel in London, talking to TOAST about deep pockets and building a meaningful wardrobe, and considering what it takes to outlast the algorithm. From morning habits to brand truths, this edition invites order with a little lightness.
To read all about it, sign up via the link in bio.
We’re thrilled to see Ocean: From the Shore to the Abyss out in the world, a breathtaking journey through the depths of our planet’s most vital ecosystem, written by marine biologist, ocean advocate and founder of @oceanswellorg Dr. Asha de Vos and published by Thames & Hudson.
The book weaves hundreds of bespoke illustrations with archival photography and infographics to bring the complexity and beauty of marine life to the surface. Every page is a reminder of what’s at stake, and why the preservation of our oceans is essential to the future of life on Earth.
🌊 Ocean: From the Shore to the Abyss is available now via @thamesandhudson
Once you’ve explored the depths make sure to check out Trees🌳
#DesignForGood #OceanBook #HereDesign #ThamesAndHudson #AshaDeVos #OceanConservation #MarineLife
Some stories can only be told through time.
Curraghmore Whiskey carries with it over 850 years of land, family and tradition, distilled into something that feels both rooted and rare.
Our design was built to honour this cultural terroir: the embrace of the courtyard, the flow of the River Clodagh, the grain fields named for generations gone before. Every detail, from bespoke glasswork to crafted finishes, holds a piece of that story.
This isn’t just whiskey; it’s a vision of heritage made contemporary, designed to stand tall on an international stage while staying true to its Irish soul.
#CurraghmoreWhiskey #Design #IrishWhiskey
Historic wine and spirits merchant Berry Bros. & Rudd is based just off Pickering Place, where, legend has it, the last duel in London was fought. We brought this story to life with a rare duo of single malt Scotch whiskies, each giving voice to one half of an uncertain story.
We started with two accounts written in opposing voices, inspired by the whiskies’ contrasting tasting notes. These stories and the rituals of duelling informed everything else that followed – from the materiality choices to the custom fonts and bottle textures.
Divided entirely down the middle, our display case highlights each side’s contrasts, united at a single brass coin, a mark of authenticity and a subtle nod to the tradition of the duel. Inspired by the ritual of starting facing away and turning to meet, our custom cabinet mirrors a duel’s choreography so that each bottle rotates 180 degrees to reveal two opposing spirits, brought face to face, united and defined by their differences.
As seasons come and go, we’re here to share a dose of inspiration. The Seasonal Edit is our quarterly dispatch of ideas, objects, and obsessions worth noticing. This time, we’re leaning into summer ; from drinks that sparkle to spaces that speak, from heirlooms that tell your story to moments that make you linger. The summer edition has just landed.
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For Monica Rich Kosann, we built more than an identity; we crafted a living ecosystem. One that speaks in a voice as considered as its craftsmanship and carries across packaging, digital, and the intimate moments in between. Every gesture is purposeful. Every material decision tells a story.
This is where legacy meets modernity. Where a monogram becomes personal, and design becomes emotion made manifest. The world we shaped invites each client not just to wear something beautiful but to step into something that feels entirely their own.
A brand experience that lingers. A story worth returning to.
With a 20-year legacy of crafting modern heirlooms, Monica Rich Kosann has long stood apart in the world of fine jewellery. But in a market saturated by sameness, being distinctive requires more than beautiful pieces. It demands a story only you can tell.
Partnering with Monica and her team, we set out to reclaim that uniqueness by refining the brand’s ethos into a bold, emotionally resonant voice for a new generation. One that speaks not only to the jewellery, but to the woman who wears it.
Rooted in empowerment, individuality, and legacy, the brand’s new narrative invites each wearer to curate their ever-evolving personal portrait. This is luxury not as status, but as self-expression.
A brand with soul. Built to become yours.
#BrandStrategy #Storytelling #LuxuryJewelry #HereDesign
The iconic SXSW landed in London and of course, we had to be there. We brought Beautility to Shoreditch, taking the stage with Oriele Frank from @elemis and Victoria Rickard from @byskydiamond , exploring how to make good choices not just responsible, but desirable.
A week full of excitement, insight, and connection — here’s our journey at a glance.
@sxswlondon #SXSWLondon #Beautility #HereDesign #BrandWithPurpose #CreativeLeadership
