Um Maryam

@herdesertdiary

UAE lifestyle & twin mum ♡ Soft routines • Slow living • Self care ✨ Building a softer life online Helping women do the same ⬇️
Followers
5,521
Following
395
Account Insight
Score
52.25%
Index
Health Rate
%
Users Ratio
14:1
Weeks posts
Nobody told me building on Instagram would feel like this. Your real-life people go quiet. The algorithm ignores you. And some days you wonder if anyone is actually watching. But 6 months and 5K followers later… I can tell you it was worth every single post I almost didn’t publish. I put everything I learned into this carousel. Save it. And come back to it when you feel like quitting. And if you want my full blueprint — comment “blueprint” below and I’ll send it to you. 🤍 #contentcreatortips #personalbrandingtips #femalecreators #uaeblogger #contentstratergy
102 36
11 days ago
you live in the uae… and suddenly bakhoor, perfumes & getting ready on Fridays like this just feels normal 🤍🇦🇪 @hudabeauty @kayali @diorbeauty #uaelife #lifeinuae #dubaivibes #emiratilifestyle #uaegirls
1,773 33
20 days ago
Jummah Mubarak… with a 🇦🇪 twist ♥️ Wasn’t even planning to post one today… I’m literally sick 😭 But when Sheikh Mohammed said raise the flag high and proudly 🇦🇪… I said okay… but make it aesthetic ✨ Somehow ended up matching the @kayali to the UAE flag colours 😅Not sure if this is creativity or just me doing too much… May Allah continue to protect this country, bless it, and its leadership 🇦🇪 #uaelife #uaepride #myuae #expatlifeuae
1,142 30
1 month ago
Huda Beauty just spent a fortune launching a fragrance. And the interesting part is… she didn’t even need to. She already has the audience. The customers. The brand recognition. The loyal community. But successful people understand something: Your visibility is part of the business. The biggest brands never stop investing in themselves and their communities. Meanwhile small creators and brands are hesitant to invest in content, marketing or take their brand seriously. That’s the difference between posting online… and actually building a personal brand. One thing I really admire about Huda is that even after building a global brand, she still shows up for her audience in such a big way. She invests in herself, her brand and most importantly her community — and there’s a lot we can learn from that 🩷 Absolutely iconic 👸🏽✨ . . . . You don’t need millions to start building your brand. You just need to start showing up for yourself and your community 🩷
189 14
1 day ago
My top 5 horror movies: • plans not being cancelled • both twins waking up at 2am • running out of bakhoor • my house help saying she’s leaving • covering an absent teacher Would love to hear yours, drop your worst fears below ⬇️🤍
107 16
2 days ago
tried something new today… a little work vlog as a high school teacher in the UAE 🇦🇪♥️ grateful for calm and simple days at work, and also for nursing hours so I can clock out early 😅 Also, how cute is my student with her @loccitane hand cream in class 🥹🤍 #expatteacher #teacherinuae🇦🇪 #morningvlog
149 30
3 days ago
the past week was heavy for me between working online, teaching, post partum hormones and receiving some difficult news about family abroad… I honestly felt mentally exhausted and the more I stayed inside, the worse I started to feel today I had to leave the house for work and as simple as it sounds… it helped me so much getting dressed driving somewhere seeing people changing my environment it shifted something in me suddenly I felt a little lighter a little more productive a little more like myself again so this is your sign ♡ if you’ve been struggling lately, don’t stay stuck in the same environment all day go for a drive get a coffee sit by the beach walk around a mall anything sometimes a small change around you can make a big difference inside you ♡ Share this with a friend or new mom who needs a little reminder to get out ✨
156 22
5 days ago
one of those weeks where I needed some girl therapy & a moment for myself ✨ a quick salon visit and a matcha in your local neighbourhood is sometimes all that you need ☺️ grateful for the little things, alhamdulilah ♡ #girltherapy #selfcare #metime #softlifeuae
54 6
9 days ago
My favourite place with my favourite people ♡ Cute flasks and snack box from @citron.hq
213 19
14 days ago
sephora, coffee & my girls 🤍 teaching them the little priorities early Also, love me a nice freebie from @sephoramiddleeast 😍 #UAEmums #momofgirls #uaelifestyle #mommyanddaughtertime #softlifemom
149 21
20 days ago
I love Fridays… they just feel different 🤍 coming back from work, freshening up, taking a moment to reset before the evening… it’s become one of my favourite little rituals. also… I’ve been loving the new strawberry latte collection from @hudabeauty 🍓 I’ve never had students comment on my blusher before… and I had THREE in one day 😍 this is your sign to romanticise your Fridays a little more… slow down, reset, and have a beautiful, blessed day ♥️ #jummahvibes #uaelifestyle #fridayrituals #beautyroutine #hudabeauty
224 38
22 days ago
Nobody told me building on Instagram would feel like this. Your real-life people go quiet. The algorithm ignores you. And some days you wonder if anyone is actually watching. But 6 months and 5K followers later… I can tell you it was worth every single post I almost didn’t publish. I put everything I learned into this carousel. Save it. And come back to it when you feel like quitting. And if you want my full blueprint — comment “blueprint” below and I’ll send it to you. 🤍 #contentcreatortips #personalbrandingtips #femalecreators #uaeblogger #contentstratergy
102 36
11 days ago