I've followed Kirsty for years. We worked together in a previous life in the wedding industry but today was all about Red Moon. Building my portfolio and getting the website ready (coming soon) 😉
She is one of the most genuine humans, the time absolutely flew, and I cannot thank her enough 🔥🤍
@k.l.jphotography
A content day isn't just about showing up with a camera.
It's the plan that comes first. The strategy, the checklist, knowing exactly what's needed before a single shot is taken.
The content is the output. The thinking is the work. And yes, that view. That's @metro.office
Red Moon Studio. Strategy first. Always.
After 15 years working with small businesses across Northern Ireland, I kept seeing the same pattern: social media felt like another overwhelming task that never got done properly.
So I built Red Moon Studio to fix it.
I don’t believe in posting for the sake of posting or chasing quick wins that don’t fit your brand. I build clear, strategic social media that supports your business, without burning you out.
If that sounds like the relief you need, let’s talk. 🌙
Jayne
Red Moon Studio
3 things I do before I film anything for a client.
I know the strategy. Every shoot has a purpose, it's not just pretty content for the sake of it.
I know the audience. Who is watching this and what do we want them to feel or do?
I know the story. What is this business actually trying to say right now?
Only then do I pick up the camera.
That's the difference between content that works and content that fills a grid
Strategy first. Always.
This is the kind of content I create for clients.
Metro Office, a premium co-working space right in the heart of Belfast, steps from City Hall. Private meeting rooms, dedicated desks, and a space that actually feels good to work in.
28 seconds. On brand. Shot, scripted, and edited by Red Moon.
If your business needs content that actually represents what you do, this is where to start.
This is how Red Moon works. Every time.
Strategy first. Who you're talking to, what you want them to do, what success actually looks like.
Content second. Built around the strategy, not the other way around.
Always.
Today's plan.
Editing client reels. Mapping out May content calendars. Working through the to-do list. Squeezing in some content for Red Moon in between.
This is what a Tuesday at Metro looks like and honestly, with that view, there are worse places to be productive.
@metro.office
Yet here we are. Sunday night, trying to think of something to post tomorrow.
Social media shouldn't feel like this. With the right plan in place, it doesn't have to.
First month managing a client account. Here's what happened.
One Reel reached over 23,000 people on Facebook alone. The content that performed best wasn't a product shot or a promotion. It was the story of the person who started the business.
That's what strategy-led content does. It finds what the audience actually responds to and builds from there.
This is what I do for my clients every month 🌕
📸 @k.l.jphotography
Knowing what to post, when to post it, and why? That's the difference between social media that works and social media that just fills a feed.
Less guessing. More clarity. Better results.
Not a posting schedule. Not a list of content ideas. Not a Canva template.
A strategy. One that's built around your business, your audience, and what you actually want to achieve.
Everything else comes after that.
