We liaise with incredible creatives such as @24kbanjo 🎥 to create bespoke deliverables to capture impactful live moments.
This electrifying performance by @theycallmeshallipopi at Recessland was filmed and seeded online to fan pages and cultural blogs, with 1M combined views with incredible fan sentiment.
Produced by NOC.
#videoclip #liveperformance #digitalmarketing #liveproduction
Dance content using for the viral hit “Laho” campaign by @theycallmeshallipopi .
It was great connecting with the dancers who created the UGC trend on TikTok. The sound currently has over 2M creations and counting!
Commissioned by NOC.
Dancers: @khalidgram__@gblinkdancetic@fatboythedancer
#laho #lahochallenge #creators #digitalmarketing #dancetrend
Eugy - ‘He Called Me’ official music video
Authenticity is key. Marketing consulting on behalf of ONERPM by NOC
#marketingconsulting #digitalmarketing #musicindustry
Throwback to this incredible campaign led by @eugyofficial for “He Called Me” single. The key driver for this was his authenticity to his faith, and the huge sense of community.
Digital highlights include 200K TT creations, 33K reels and 200M views. It was great to provide marketing consulting for such a purposeful campaign!
NETWORK OF CREATIVES.
#digitalmarketing #marketingconsulting #gospelmusic
We created key moments, driving 30% increase in UK streams and 500K overall reach:
🗣️Blog posts and curator playlists from the likes of Chop Daily, Fxshion Concept, Gracey Mae, Neon Music and more, helping establish Qing Madi as next up within the Nigerian community in the UK.
🌍 Key tastemaker Shopsy album review and commentary across YouTube and Instagram
Album seeding campaign for @qingmadi ‘I Am The Blueprint’
#marketing #digitalmarketing #nigeriansindiaspora #blogpost #creativeagency
Making tastemaker seeding impactful. The incredible @adesope_shopsydoo reviewing the ‘I Am The Blueprint’ body of work by @qingmadi as part of our cultural digital strategy.
NETWORK OF CREATIVES.
#albumreview #musicmarketing #musicindustry #diaspora #afrobeats
We tapped into key UK diaspora platforms to drive early visibility for Qing Madi’s debut album, ‘I Am The Blueprint’
Results from micro-seeding:
+30% UK stream increase
200K impressions | 6K likes | 900 saves
500K reach across IG & Twitter
Strategy by NOC.
#QingMadi #IAmTheBlueprint #MusicMarketing #BlogSeeding
Always good to re-purpose branded items throughout your artist campaigns for maximum value.
Custom step & repeat for @jaz_karis headline show in London.
NETWORK OF CREATIVES.
Produced by @helloatnoc
#headlineshow #photography #fanlove #stepandrepeat #eventmanagement #musicindustry #musicmarketing
