To help spotlight the relaunch of New Balance Basketball, STADIUM led ideation, design, programming, and fabrication of a retail pop-up experience during NBA All-Star Game weekend in Los Angeles. Partnering with New Balance we brought the heritage, craft, and soul of a family-owned brand to life on the iconic corner of Fairfax and Melrose, where culture, community, and basketball collide.
Creative Agency & Production Partner:
@stadiumcreativegroup
CEO/Partner:
@mr_mosher
COO/Partner:
@ericmaldin
Managing EP:
@hello_goodwork
Studio & Staff Coordinator:
@artemisiagrasso
Design Director:
@bre_urquhart
Creative Director:
@anthonyv
Director of Finance: Michele Starr
AR/AP Specialist / Finance: Stuart Sauvarin
Videographer:
@jpdellanno
Photographer:
@joloswag69
Music: Mercury by Gem Spa
Director of Commercial, North America: Kristen DeSalvo
Director of Visual Merchandising, North America: Amber Bazdar
Sr. Manager, Visual Merchandising: Azadeh Sharifnia
Marketing Manager, Lifestyle: Cristiana Terwilliger
Marketing Associate: Calvin Goncalves
Programming EP:
@mujermorena
Producer:
@tealjackson
Production Design & Props:
@hoarderstudio
Production Coordinator: darien.dixon
Fabrication:
@cactusfabrication
Project Manager: Ernest Long
New Business: Kase Hertog
Director of Operations: Bill Sands
Founder: Tony Pettibone
Props:
@athleticroom
Install Crew: Ernest Long, Matthew Gross, Cristian De Dios, Javier, Tavo, Don Luis, Jose Lopez, Edgar Mendez, Antonio
AV:
@losangelesav
Vinyl + Graphics:
@directdedgemedia
Custom Totes:
@ps.losangeles
Photo Moment:
@sharingbox
Custom Beverage Vendor:
@blankbeverage
Custom Cookies:
@sweetesbakeshop
Key Set PA:
@bradenyoungx
PA:
@gaberodrigueez @___racecar___ @bingo.anne @jacquattack @lumitheluminator 
![A day at [stadium]. Missing @mr_mosher ! @stadiumcreativegroup Happy Birthday @tylertheterrific !!](https://sp1.picnob.com/p/pt_6721192853644563564254_0_bb8a2d7228867593d7152d8d0ed49060.jpg?o=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&h=0693fe2891316187992375ea5112f08c)
