What happens when FMCG brands stop thinking like corporations — and start thinking like culture?
For this project with
@mayoraofficial , we approached merch beyond just “branding.” We treated familiar everyday products like lifestyle icons. Something people would actually want to wear, collect, photograph, and share.
From youth culture, nostalgia, streetwear references, collectible behavior, all the way to internet aesthetics — every detail was built to transform shelf familiarity into emotional connection.
Because good merch isn’t just about putting logos on products. It’s about making brands feel relevant beyond the supermarket aisle.
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Product Mockup
powered by
@berrys.ai
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BRAINCHILD COMMUNICATION
Leading the way in lifestyle branding with comprehensive 360° creative solutions—spanning design, brand activation, media, and photography.
Based in Indonesia, proudly serving clients across Indonesia, Singapore, and Australia.
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