💄Sephora SMC 2025
One of our favorite weeks of the year came and went in the blink of an eye!
Here’s a glimpse into our work behind the scenes — from producing general session, running backstage, building stunning beauty brand booths, managing registration, travel and the overall attendee experience— we couldn’t have done it all without the patnership with our amazing clients.
From special guests like @patrickta , @haileybieber , and @simonebiles to brands we adore — @kayali , @phlur , @crownaffair — our time in Las Vegas was nothing short of unforgettable.
At Hatch, we bring professionalism, efficiency, and flawless delivery to every project. Every client — big or small — gets all our love, dedication, and (yes) those extra hours to make the magic happen. 💫
Huge thanks to our brands, vendors, and the amazing @sephora team for making this dream week possible.
Follow us to catch our booth builds, highlight reels, and even more event magic from this year! 🎥
#HatchEvents #EventProduction #ExperientialMarketing #EventDesign #BoothDesign #BackstagePass #BrandActivation #LasVegasEvents #BeautyConference #EventProfs #EventInspo #BrandExperience #ConferenceLife #EventGoals #SetDesign #EventHighlights #SephoraSMC #BeautyEvents #HatchMagic #EventMarketing #lasvegas
As the year winds down, we’re excited to highlight one of our projects this year! We teamed up with @vibeepresents to design and produce an epic two-story experiential walkthrough connecting to the @deadandcompany residency at the Sphere in Las Vegas. Located at the Venetian’s Barney’s store, we transformed the space into a full Dead & Co. experience ✌️🌈
From the legendary Shakedown Street to a spiral staircase, bears in the fountain, and exclusive merch, every corner of the space was packed with Grateful Dead magic. Visitors got to snap photos with iconic moments from the band’s tours, shop unique Dead & Co. gear, and even meet live bears! 🐻💀
Video 🎥: @vibeepresents
A huge thanks to everyone who made this experience come to life! ✨ #GratefulDead #DeadandCo #ShakedownStreet #Vibee #VegasExperience #GratefulDeadFamily #Production #EventProduction #LasVegas #Events #eventproduction #EventProducers
🥊 Ready to step into the ring?
@topicals came out swinging with one of the most interactive builds at SEPHORiA. Featuring a custom built boxing arcade machine and a full ring moment, this booth delivered energy from every angle.
Playful, bold, and built to stand out 💥
Swipe to check it out ✨
Booth 7/8
#topicals #sephora #sephoria #events #experiential #brandactivation #eventproduction #beautycommunity #popupactivation #designinspo
🌿🌎 We hope everyone had a beautiful Earth Day!
@sephora ’s Sustainability Booth at SEPHORiA highlighted a thoughtful mix of brands and products making moves toward a more conscious future. From ingredient transparency to responsible packaging, this space brought those stories to life in an engaging, tactile way.
One of our favorite details: a real moss wall that didn’t go to waste, repurposed after the event to live on beyond the booth.
Swipe through to take a closer look 🌱
Booth 6/8
#EarthDayE #SustainableBeauty #Sephora #EventDesign #losangeles
Transporting you right into the streets of Seoul in @sephora ’s skincare booth at SEPHORiA 2026.
Follow the signs @biodance_official@rejurancosmetics and @beautyofjoseon_official to walk into the perfect photo moment.
Booth 5/8
#koreanskincare #sephora #losangeles #events #tradeshow #production #biodance #beautyofjoseon #rejuran
Sephora Fragrance brought five distinct scent stories together under one beautifully unified space💜✨
Featuring Commodity, Brown Girl Jane, The 7 Virtues, Chris Collins, and Fugazzi - each brand was thoughtfully designed to stand on its own while living cohesively within the shared footprint.
From personalized buildouts to dedicated areas to spritz, explore, and experience each fragrance, the booth gave attendees space to discover every scent at their own pace.
Booth 4/8
#losangeles #beautybrands #events #sephora
Phlur brought the Dream world to life with an immersive moment centered around their newest fragrance, Honey Moon 🍯🌙
From soft, ethereal details to scent-forward storytelling, every element invited guests to step in, explore, and experience the fragrance in a truly transportive way.
Booth 3/8
#Phlur #HoneyMoon #Sephoria #Fragrance #ExperientialMarketing #EventDesign #EventProduction #ImmersiveExperience #BrandActivations #BeautyBrands #LosAngelesEvents
Next up: @sephoracollection and their stunning “Dream Lab” 💋💄
This booth truly delivered on interactivity, featuring a motorized conveyor belt of fan-favorite products, a mirrored test-and-play hallway, and a playful “innovation card” experience.
Swipe through to see the final build ✨
Booth 2/8
#sephora #collections #beautybrands #events #sephoria #eventproduction #losangeles
🧡🩷 Welcome to the Kayali House Party🩷🧡
@kayali brought that Y2K energy to @sephora ’s SEPHORiA for the perfect digi cam photo op.
From the giant boom box, retro TVs, and pink peachy bubbles - Hatch left no crumbs on this one.
Booth 1/8 - stay tuned 📺 👀
#kayali #sephora #sephoria #events #beautybrands #fragrance #production #eventproduction #losangeles
🏃♀️💨 The ultimate pop-up collab: Korean Skincare meets LA run culture
Still thinking about this dreamy night at Library Alehouse with @biodance_official ✨ and @midnightrunnerslosangeles 💜🩷
We loved bringing this to life with @bloomingterra_com blending Korean beauty brands with high-energy, community-driven experiences in the US. Already dreaming up the next one…
📸: @d1studios.co
#koreanskincare #biodance #runclub #losangeles #midnightrunners #popup #beautyevents #skincarecommunity
SEPHORiA 2026 is LIVE 🪩💘
Since Monday, the Hatch team has been hard at work installing 8 booths for this year’s consumer-facing Sephora event in Los Angeles.
➡️Swipe for a sneak peek of some of our builds inside the Crave and Dream themed rooms.
✨More to come - stay tuned next week for individual booth highlights.
#Sephora #SEPHORiA2026 #LosAngeles #events #beauty #beautybrands #kayali #topicals #phlur #sephoracollections #sephoraskincare #sephorafragrance #sephorasustainability #manucurist_paris
Say “hello” to your baby Hatchlings. Had to jump on this trend with (some of) our team.
Do you know who is who?? 👶
#thisiswhotrend #trend #baby #coworkers #events #production
