Every detail in this hoodie was a decision.
The embroidery. The inside-sleeve quote. The weight of the fabric. Nothing on it is decoration.
This is what performance fashion built for self-mastery looks like in practice.
Full piece on the blog. Link in bio.
@createlifestudio
🎥 @ijms.photography
In September I ruptured my thumb. Four months without rugby.
So I built SNOW.
This is the build. Follow along.
Waitlist is in the bio. First access goes to the people on it.
@createlifestudio
26.01.2026
Despite this being accidental, it’s made me want to put a bit more effort into videos and actually make them a little more cinematic and storytelling…
