HARMAY, A GLOBAL BEAUTY AND LIFESTYLE RETAILER, FOUNDED IN 2008. INITIALLY, IT WAS JUST AN ONLINE COSMETICS STORE, WITH EMPLOYEES BUSY EVERY DAY MOVING BETWEEN SHELVES, STAIRS, AND WORKSTATIONS, ENGAGED IN TASKS SUCH AS PRODUCT SORTING, CLASSIFICATION, AND PACKAGING.
BY 2017, HARMAY INNOVATIVELY BROUGHT THE "WAREHOUSE CULTURE" INTO THE DESIGN OF OFFLINE STORES, CURATING OVER 500 GLOBAL BRANDS AND AT LEAST 15,000 DIFFERENT PRODUCTS FOR CONSUMERS. BESIDES WELL-KNOWN BRANDS, YOU WILL DISCOVER MANY UNEXPECTED GLOBAL NOVELTIES AT HARMAY. WE OFFER AND CONSTANTLY UPDATE CUTTING-EDGE BEAUTY AND LIFESTYLE PRODUCTS FROM AROUND THE WORLD THROUGH ONLINE AND OFFLINE CHANNELS AT A RATE OF OVER 1,000 NEW ARRIVALS EVERY MONTH, CREATING AN EFFICIENT AND DELIGHTFUL BEAUTY SHOPPING EXPERIENCE.
HERE TOGETHER, DISCOVERING ALL ABOUT BEAUTY AND A BEAUTIFUL LIFE.
HOW TO CONTACT US: [email protected], [email protected]
WEBSITE: /
#HARMAY #BEAUTYSTORE #CHINA #LIFESTYLE #MAKEUP #COSMETICS #BEIJING #SHANGHAI
THE PRESENTATION OF HARMAY STORES COMES FROM THE FUSION OF WAREHOUSE GENES AND LOCAL CULTURE. INSPIRED BY THE DESIGN OF WAREHOUSE PRODUCTION LINES AND INFLUENCED BY THE UNIQUE CHARACTERISTICS AND COMMUNITY CULTURE OF DIFFERENT CITIES, WE INFUSE EACH HARMAY STORE WITH ITS OWN DISTINCTIVE DESIGN, OFFERING A "ONE STORE, ONE DESIGN" CONCEPT TO PROVIDE CONSUMERS WITH A COMPLETELY NEW BEAUTY SHOPPING EXPERIENCE.
LOOKING BACK, HARMAY’S FIRST OFFLINE STORE ON ANFU ROAD HAS ALREADY TURNED "6" YEARS OLD, AND DURING THESE 6 YEARS, WE HAVE CONTINUOUSLY STRIVED TO EXPAND OUR PRESENCE AND CONNECT WITH MORE PEOPLE WHO LOVE US.
THE FOOTSTEPS OF HARMAY HAVE TRAVELLED TO MANY CITIES, LEAVING THEIR OWN IMPRINTS ON EACH CITY. CURRENTLY, HARMAY OPERATES 13 STORES IN 9 CITIES, AND IN THE FUTURE, WE WILL EXPLORE THE POSSIBILITY OF OPENING MORE STORES IN DIFFERENT CITIES.
#HARMAY #BEAUTYSTORE #CHINA #LIFESTYLE #MAKEUP #COSMETICS #BEIJING #SHANGHAI #CHENGDU #SHENZHEN #aimarchitecture
SINCE ITS INCEPTION, HARMAY HAS CONTINUED TO EMBRACE THE CONCEPT OF 'ONE STORE, ONE DESIGN' ROOTED IN LOCAL CULTURE. WE AIM TO PROVIDE CONSUMERS WITH A LIBERATING SHOPPING EXPERIENCE IN UNIQUE SPACES.
BEING PET-FRIENDLY, SOCIALLY CONSCIOUS, AND OFFERING A NON-INTRUSIVE SHOPPING EXPERIENCE HAS ENDEARED US TO MANY FRIENDS WHO LOVE HARMAY.
CURRENTLY, HARMAY HAS AN ACTIVE MEMBERSHIP OF OVER 2.4 MILLION MEMBERS. AMONG THEM, 55% ARE FROM SUPER FIRST-TIER CITIES LIKE BEIJING AND SHANGHAI. ALTHOUGH THEY COME FROM DIFFERENT TOWNS AND PROFESSIONS, ALL HAVE SPECIFIC PURCHASING ABILITIES AND AESTHETIC SENSE. HARMAY ASPIRES TO OFFER A COMFORTABLE OFFLINE RETAIL SPACE FOR MORE, WHERE THEY CAN HANG OUT WITH A FEW FRIENDS. EVENTUALLY, WE WANT TO CREATE A WARM HARMAY COMMUNITY.
#HARMAY #BEAUTYSTORE #CHINA #LIFESTYLE #MAKEUP #COSMETICS #BEIJING #SHANGHAI
HARMAY‘S FIRST-EVER PRICE DROP IS BACK—AND IT’S EVEN CRAZIER THIS TIME!
SAME AMAZING PRODUCTS, WITH A CHANCE TO WIN YOUR ENTIRE ORDER FOR FREE!
📅 MAY 16 – JUN 21
✅ ALL STORES ARE READY
100+ ITEMS, STARTING AT 70% OFF.
SPEND 499 RMB TO ENTER THE FREE ORDER DRAW!
PLUS: CELEBRITY MAKEUP ARTISTS WILL BE DOING MAKEOVERS AT MIXC CHANGZHOU AND ONE AVENUE SHENZHEN.
COME ON DOWN AND GRAB THE DEALS BEFORE THEY‘RE GONE!
#HARMAY #CHINA #BEAUTY #COSMETICS #ONSALE
NICHE LAUNCH: DISCOVER MODERN ORIENTAL LUXURY SCENTS
THIS MAY‘S GLOBAL NICHE EDIT BRINGS THE FRAGRANCE THAT UNDERSTANDS HER BEST.
@NOTESFORLATER_OFFICIAL FOR VIBRANT AND INDEPENDENT WOMEN. FRAGRANCE IS NOT MERELY AN EXTERNAL DECORATION. IT IS EVEN MORE AN EXPRESSION OF INNER ENERGY. WHEN THE INNER ”VITALITY“ OF WOMEN IS PERCEIVED AND ILLUMINATED.
FROM THE HER·MOMENT COLLECTION: ✨ SHANGHAI NŪNU - A FLORAL, MUSKY, POWDERY EMBRACE
TOP ｜ TANGERINE, SWEET ORANGE, PINK PEPPERCORN HEART ｜ FREESIA, ROSE BASE ｜ PINK IRIS, CASHMERE, MUSK
VISIT HARMAY FROM MAY 15 AND FOLLOW THE SCENT JOURNEY TO YOUR INNER WORLD.
#HARMAY #LUXURYFRAGRANCE #PERFUME #HERMOMENT #NOTESFORLATER
💡MAY GLOBAL NICHE PICKS: NOW AVAILABLE AT HARMAY!
NOTES FOR LATER｜SHANGHAI-MODERN FRAGRANCES ｜URBAN MEMORIES, EXPRESSED THROUGH CONTEMPORARY SCENT.
SESDERMA｜SKINCARE THAT LISTENS TO YOUR SKIN ｜FROM SPAIN, SCIENCE-BACKED FORMULAS THAT CARE FOR EVERY INCH.
NUXE｜PLANT-POWERED BEAUTY FROM PARIS ｜FRENCH BOTANICAL SKINCARE THAT BRINGS NATURE‘S ENERGY INTO YOUR DAILY ROUTINE.
ROSE ET MARIUS｜A POETIC FRAGRANCE COLLECTION FROM FRANCE ｜EXCLUSIVELY LAUNCHED IN MAINLAND CHINA AT HARMAY.
THIS MONTH, HARMAY BRINGS YOU INSPIRING FINDS FROM EVERY CORNER OF THE WORLD. NO TICKET NEEDED: REFRESH YOUR EVERYDAY WITH NEW DISCOVERIES, RIGHT HERE.
🎉 AVAILABLE IN STORES FROM MAY 15. COME EXPLORE A WORLD OF GOOD THINGS.
#HARMAY #NICHEFINDS #GLOBALBEAUTY #SKINCARE #NEWINSTORE
HARMAY “SAVE YOUR SEAT” IS ON.
FROM THE OLD TEA HOUSES TO PEOPLE’S PARK, FROM CORNER CAFÉS TO VINYL STORES—WE’VE TUCKED PIECES OF HARMAY SCHOOL INTO THE STREETS OF THE CITY.
EVERY PLACE HOLDS A DIFFERENT STORY. BUT THE BEST ONES START WITH SITTING DOWN, CHATTING, AND SIMPLY BEING TOGETHER.
SO BEFORE SCHOOL OFFICIALLY OPENS ON MAY 30, GRAB A FRIEND, PICK A SPOT, AND MEET UP. YOU JUST MIGHT FIND A LITTLE HINT OF WHAT’S COMING.
#HARMAYSCHOOL #CHENGDU #POPUP #HARMAY #NEWINTOWN
HARMAY SCHOOL IS OPEN — JOIN THE CLASS.
THIS IS A DIFFERENT KIND OF SCHOOL. NO TEXTBOOKS, NO RIGHT ANSWERS.
WE’RE HERE TO SHARE NEW WAYS OF SEEING, NOT RULES. TO NOTICE HOW YOU FEEL, NOT HOW FAST YOU GO.
COME EXPERIENCE COLORS AND SCENTS IN A WHOLE NEW WAY. EVERY MOMENT HERE IS YOURS TO DEFINE.
THE BELL‘S ABOUT TO RING. BRING YOUR CURIOSITY, AND HEAD TO THE SCHOOLYARD. CLASS IS STARTING SOON.
📅 FIRST DAY: MAY 30, 2026 ⏰ CHECK-IN: 10:00 AM 🎤 WELCOME: 11:00 AM 📍 LOCATION: MIXC CHENGDU, HALL C, L1&L2 (CENTRAL SQUARE)
YOUR WELCOME KIT IS READY.
SEE YOU THERE.
#HARMAY #CHENGDU #GRANDOPENING #NEWSTORE
HARMAY MARKET 3.0 IS HERE
HARMAY MARKET IS BACK—AND THIS TIME, IT’S TRULY GLOBAL.
WE’VE GATHERED SCENTS, SKINCARE, MAKEUP, AND LIFESTYLE ESSENTIALS FROM AROUND THE WORLD, BRINGING YOU THE AUTHENTIC TEXTURES, COLORS, AND AROMAS OF DIFFERENT CULTURES.
THINK ITALIAN VINTAGE, SOUTH OF FRANCE ROMANCE, THAI EARTHINESS, AND EASTERN SIMPLICITY—ALL IN ONE CURATED SPACE.
MORE THAN JUST A POP-UP, HARMAY MARKET 3.0 IS AN EXPERIENCE IN CONSCIOUS LIVING.
EVERY PRODUCT HERE IS A CHOICE, A CHANCE TO EXPLORE ANOTHER WAY OF LIFE.
COME BROWSE, TOUCH, AND IMAGINE—AND DESIGN THE LIFE THAT FEELS TRULY YOURS.
A SURPRISE AWAITS YOU FOR A LIMITED TIME, ENJOY GACHAPON WITH EVERY PURCHASE—BUY ONE, GET ONE FREE! ✨ EVERY CAPSULE HOLDS A GUARANTEED SURPRISE.
EVENT PERIOD: APRIL 29, 2026 – JUNE 28, 2026
LOCATION: NO. 322, ANFU ROAD, XUHUI DISTRICT, SHANGHAI (JUST OPPOSITE HARMAY WUKANG ROAD STORE)
A pioneering beauty & cosmetic retailer, HARMAY has also redefined the Chinese retail experience through striking spatial design. Conceptualized as immersive beauty warehouses, each of its stores represents a unique deconstruction of the classic warehouse aesthetic, infused with local flavor.
Beyond aesthetics, HARMAY’s footprint serves as a curated travel guide to China’s most dynamic neighborhoods: the historic charm of Shanghai’s Wukang Road and Xintiandi; the pulsing energy of Beijing’s Sanlitun; the humming city centers of Chengdu, Chongqing, Shenzhen, and Guangzhou. The brand has anchored its locations in walkable, vibrant cultural hubs within each city.
HARMAY is known for its expansive curation, featuring a mix of premium cosmetics, body care, lifestyle essentials, and the occasional playful surprise. But product is only half the story. Through bold architecture and culturally significant locations, HARMAY turns retail into something more meaningful: spaces that draw people in, spark connection, and make the everyday feel worth celebrating.
#HARMAY #beautywarehouse #chinamoderne #newchina #harmaypartner
HARMAY CHENGDU SHUANGLIU AIRPORT | NEW STORE OPENING
HARMAY HAS ARRIVED AT CHENGDU SHUANGLIU INTERNATIONAL AIRPORT.
A SPACE WHERE BEAUTY MEETS THE JOURNEY.
WE‘VE CREATED A RETREAT FOR THE MODERN TRAVELER—A PLACE TO PAUSE AND RECHARGE BEFORE YOUR FLIGHT.
DISCOVER A CURATED SELECTION OF SCENTS, SKINCARE, AND THOUGHTFUL ESSENTIALS.
TURN YOUR WAITING TIME INTO A MOMENT OF EASE AND DISCOVERY.
DON’T FORGET YOUR MEMBER PERKS:
USE YOUR POINTS TO REDEEM POPULAR PRODUCTS—SOME STARTING AT JUST 40% OF THEIR USUAL POINT VALUE.
A PERFECT TRAVEL SURPRISE.
📍INSIDE SECURITY, T2 TERMINAL, NEAR GATES 142-143, CHENGDU SHUANGLIU INTERNATIONAL AIRPORT
#HARMAY #CHENGDU #AIRPORTSHOPPING #TRAVELESSENTIALS #NEWSTOREOPEN
SO… WHAT TYPE OF BEAUTY GIRL ARE YOU? 💅
THE NICHE HUNTER WHO LOW KEY DISCOVERED HYPED CHINESE BEAUTY GEMS? 🇨🇳 THE TRAVEL VIBE GIRL WHO CURATES LIKE A PRO ✈️ THE WORLD PICK GIRL WHO SHOPS LIKE SHE’S BEEN EVERYWHERE? 🌍
HARMAY HAS A STARTER PACK FOR EVERY BEAUTY VIBE.
UNBEATABLE PRICES, ENDLESS OFFERS, COUNTLESS NICHE BRANDS — ALL UNDER ONE ROOF, IN 13 CITIES ACROSS CHINA. 🌍🛍️
FIND YOURS IN STORE. 📍 LOCATIONS IN BIO. #HARMAY #HARMAYGIRL #NICHEBEAUTY #TRAVELVIBE #BEAUTYFINDS
