Since 1972, Pepe’s has been defined by family and flavour. We took the founder’s original vision and distilled it for the modern era—polishing the mascot and refining the assets to ensure longevity.
Flavour, Community, Hospitality
A cherished name since 1972, Pepe’s is woven into Brisbane’s food story. This rebrand wasn’t about reinvention; it was about longevity.
Born from the vision of the original Pepe, the brand has always been about family and community. Our task was to polish those familiar textures and honour the past through a modern lens. A distinct identity that feels layered, heartfelt, and genuine.
The redesign brought out all the things that made Pepe’s Mexican a beloved Brisbane icon. Bold, flavourful, and familiar.
PEPES MEXICAN Thank you to Pepe’s Mexican for trusting us with their hertiage brand.
Serving up a digital experience as warm as the welcome. Our goal was to ensure the refined identity travels seamlessly from pixel to plate. Whether you’re scrolling the menu or rocking the tee, it’s all undeniably Pepe’s.
PEPES MEXICAN
A rebrand doesn’t stop at the logo; it lives in the daily interactions. Especially when it comes to a Brisbane Food Icon such as Pepe’s Mexican.
Here are some of the options that didn’t make the cut. As we say, straight to the graveyard! Check out our other posts for the final brand. #designgraveyard
A look behind the curtain.
After months of UI cram sessions, revisions and Figma playgrounds, here a glimpse into what went into shaping the LACED site.
Our primary focus was not only improving the user experience and conversion metrics but ensuring we removed reliability amongst third party plugins. We solved that by custom building multiple apps in house to solve the Raffle, Wishlist and Shopping preferences. The days of never ending subscriptions costs are over for hallmark clients.
#shopifypartners #figma #ux #ui #motiongraphic
A closer look at the details built for LACED.
(it’s not just aesthetic.)
Designed for functionality first and foremost with the shoppers experience in mind. Whether searching, browsing, or buying, the experience is distinctly LACED while adapting to different users.
Custom built tools, icons, and functions ready to be explored.
#hallmarked #shopifypartners
🆕 Complete Shopify Design and Development for LACED — the cornerstone of Brisbane’s sneaker and street style community since 2006.
After a year of design, development and refinement, we’re proud to reveal the new LACED digital experience — built to evolve with culture, pace with retail, and elevate the way customers shop.
Over the coming days, we’ll be deep diving the features, functionality, custom apps and design detail that powers the new LACED experience.Stay tuned.
New Work: Armadale Anaesthesia
We had the pleasure of teaming up with Armadale Anaesthesia to completely rebuild their digital presence — a space designed to feel calm, measured, and quietly confident. Every interaction was refined for clarity and ease, creating a sense of trust and composure from the first click. The result is a digital experience that mirrors their craft — steady, seamless, and always under control.
#webdesign #webdeveloper #hallmarkmade
A field trip in form and feeling.
From hand-carved Hanko to the textures of Tokyo, we studied the craft, the culture, and the way brands lives in the real world—with stories in every detail.
A hands-on experiment in real world brand exploration. #hallmarkmade
The alloy’s the same.
We’ve just refined the stamp.
Introducing Hallmark — genuine work, marked with meaning.
(And yes — we’ll actually post now.)
#HallmarkMade
